The Optical Vision Site
Shamir Announces Additional Material Availability within InTouchTM Line…
Shamir releases SuperLiteTM 1.74 for InTouchTM San Diego, CA – May 21, 2013 – Shamir Insight, Inc., manufacturer of premium progressive lenses, announces the release of a new material within their InTouchTM line, SuperLite 1.74TM Clear. Shamir demonstrates their ongoing commitment to offer the most comprehensive material availability selection with the release of this … [Read More...]
The Vision Council Congressional Briefing For Veterans With Low Vision…
The Vision Council Hosts Congressional Briefing to Raise Awareness for Veterans with Low Vision Alexandria, VA (May, 2013) – The Vision Council recently partnered with the American Optometric Association (AOA) and the Blinded Veterans Association (BVA) to sponsor an educational lunch briefing on Capitol Hill titled “Veterans and Low Vision 101: Cost-Effective … [Read More...]
Eyeglasses And Manicures…
One of my favorite sites is If It's Hip It's Here and she just a great post on matching manicures by Sophia Harris with Dior Couture. For a bespectacled or be-spectacular look why not match the mani with the eyewear? … [Read More...]
Briot Gets New Website…
Cumming, GA: In continuing with the innovative style of business Briot and Visionix are best known for, they proudly introduce their new website. This site offers a contemporary look that allows US based consumers and global consumers to use one interface focused on streamlining the user experience. It features enhanced resources and functionalities custom designed to … [Read More...]
6 Ways Your Optical Dispensing Habits are Costing You Customers…
It’s a beautiful sunny day – the perfect day for patients to get their eyes checked. You pull up your calendar only to find that there are only a few scattered appointments planned today. In fact, it appears that there’s hardly any appointments scheduled for the next couple weeks. You thought you’d been doing everything right, but even a few of your most loyal … [Read More...]
Eye Like To Eat; Tilapia with Mole Olé…
Another fabulous nutrient-dense recipe from the soon-to-be-published Beyond Carrots & Kale culinary guide to optimizing ocular health at any age by one of the esteemed Biosyntrx Scientific Board Members, Sandra Young, OD Tilapia with Mole Olé Serves 6 6 tilapia fillets, 1½ lb total 2 orange bell peppers, cut into ½” slices ½ large sweet onion, … [Read More...]
Man Walks Backwards From Santa Monica to Istanbul By Wearing Prismatic Eyewear…
Plennie L. Wingo (January 24, 1895 – October 2, 1993) walked backwards from Santa Monica, California to Istanbul, Turkey (about 13,000 km/8,000 miles) from April 15, 1931 to October 24, 1932 at the age of 36. He documented his voyage in the book Around the world backwards. "Plennie L. Wingo, a man walking around the world backwards, stopped in St. James long enough to … [Read More...]
Optical Nightmares…
I recently wrote about online reviews and the best way to handle both negative and positive reviews. The subject of Yelp reviews has been a constant source of discussion in the online forums, such as Alan Glazier’s OD’s on Facebook forum. Whether you like online reviews or hate them, they are here to stay. There are even industry rumors that Facebook itself will soon … [Read More...]
Clip-ons – So Much More Than Sunglasses…
Is it better to sell a second pair of eyewear or a clip-on? Why not both as there are so many multiple uses, clip-ons give optical consumers more options and can enhance their eyewear experience and vision. Sunglass Clip-ons for prescription eyewear have been available for a long time now but the technology has improved a lot over the last few years. Today’s … [Read More...]
Iron Man 3 Eyewear – Multiple Pairs!…
I went to see the movie Iron Man 3 this week and have to say that I was very happy to see Tony Stark change his eyewear almost as many times as his Iron Man suits! I counted at least seven different pairs plus there is a sweet exchange of eyewear between him and his girl friend Pepper Potts. The evil character The Mandarin sports a nice pair of sunglasses! Multiple eyewear … [Read More...]
EyeHow: How to Talk With People…
By Scott Eblin: executive coach, speaker and author of "The Next Level" This is one of those titles that when you read it, you might be saying, “Really?” Yes, really. There’s a big difference between talking to people and talking with people. If you’re the designated leader in your organization, that difference has a multiplier effect that can cut in either … [Read More...]
Snappy Sunglass Chip Clip…
You may already have a plastic chip clip, but why not add a little fun with a sunglass clip. On Amazon SPM Sunglasses Kitchen Food Fresh Chip Bag Sealing Clip New. I can see using these in the office as part of a display, take a clear bag, put in some fun eyeglasses or accessories and seal it with a sunkiss. … [Read More...]
EyeFo-Graphic: Cataract Awareness Month- June…
Cataracts are the one of the leading source of blindness and are on the increase. An eye doctor friend of mine told me he is seeing more cataracts at earlier ages. He thinks it is due to steroids in foods and has switched to organics! More Information at Prevent Blindness America Web site: www.preventblindness.org The American Academy of Ophthalmology and the … [Read More...]
Kowabunga! Surfs Up…
Recently I had dinner with a friend who is also a surfer. We were talking about his new job – working at Microsoft in advertising sales. His job basically involves selling digital ads, which is one of the fastest growing areas of the Internet today. He was very animated as he spoke, very excited about his work. And then he dropped the bomb. “I don’t know … [Read More...]
The Eyewear is In The Printer…
Last week, we showcased a video of 3D Eyewear being made, and from that, there has been many questions on what type of printer, what type of materials, how can they do this? Just to add a few more questions or to answer a few more questions, a great article on 3D printing by the Daily Mail. It explains how the printing works and how long it takes. London-based 3D … [Read More...]
Lenticular Lens Art- I Can See Clearly Now…
All this talk about Justin Timberlake's 2020 Vision. Most people can't have 20/20 vision without lenses. While it's nice to talk about phoropters, what about optical lens art? These images demonstrate the power of optical lenses and good vision. When I look at this and maybe I am a bit too literal, but I see Vision and Vision is your message. What can you do? Take … [Read More...]
Tunnel Vision v.s. Warby Parker…
Couple of weeks ago, I was invited to speak on optical industry trends at a meeting in Denver. In preparation for the meeting it really struck me how Warby Parker embraced consumer trends to become the 'media darlings' of today. While musing over this, I also realized that every single thing they did the eyecare professional could have done too. There is NOT one thing … [Read More...]
Opticians Association of America Welcomes Maryland and South Carolina Opticians…
The Opticians Association of America (OAA) is excited to announce that both the Opticians Association of Maryland and the South Carolina Association of Opticians have recently joined OAA as Member State Associations. By joining the Opticians Association of America as State Members, South Carolina and Maryland have united with the many other state associations who … [Read More...]
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