Fuel3D Signs Deal With Augmented Reality Co Fitting Box

New 3D scanning feature developed with FittingBox enhances eyewear virtual try-on solution 2016 – Fuel3D, a leading 3D capture and imaging innovator, and FittingBox, the world leader in virtual try-on solutions for eyewear announced a new 3D scanning collaboration for in-store try-on systems. FittingBox currently offers an in-store virtual … [Read more...]

New NASEM Study Released on Vision and Eye Health

CHICAGO (Sept, 2016) – The National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division (NASEM) released its consensus study, “Making Eye Health a Population Health Imperative: Vision for Tomorrow. Prevent Blindness  the nation’s oldest volunteer eye health and safety organization, and the National Center for … [Read more...]

Music Eyeconics For International Music Day

International Music Day is October 1st and we found just the perfect music art featuring eye-conic musicians wearing notable eyewear, eyewear that helped to build their brand. From Kurt Cobain's Christian Roth white sunglasses to Elvis Presley's Neostyle, each of these musicians made their mark via their sunglasses. These Music eye-cons were … [Read more...]

Optical Fun: New Glasses Parody

Dr. Andrew May and Dr. Barrett Martin present "New Glasses!!" Sponsored by Adidas and Silhouette and produced by House Fire Media, this is a must-see!! A parody of the 1964 classic rock song "Good Lovin'" by The Young Rascals, this is a trip to the eye doctor that you'll never forget!! All you need, all you really need is "New … [Read more...]

The Eye Site Adopt A Dog Event Is Pawsome

Adopt a Dog Month month is in October of every year. We ran across an event by The Eye Site who collaborated with The Martinsville Henry County SPCA for a Love AT First Site Adoption Event. Some of you may remember The Eye Site was the optometrist office that was featured on Savage Dawgs. I don't know how many people came to the … [Read more...]

Disabilities & Store Design

October is National Disability Employment Awareness Month and a good time to review how compliant is your office to the Americans With Disabilities Act (ADA) Nearly 20 percent of the U.S. population has some sort of disability that requires accommodations in retail locations. Add to that the fact that more than 70 million Americans will be over … [Read more...]

Vision Ease Launches Fast Changing Photochromic Lens

September, 2016 – VISION EASE, a global ophthalmic lens marketer and manufacturer, has launched a new line of photochromic lenses at the 2016 Vision Expo West in Las Vegas. The new VISION EASE Photochromic Lens line offers faster activation and fadeback in addition to providing clearer indoor and darker outdoor performances than other photochromic … [Read more...]

Questionable Eyewear For Ask A Stupid Question Day

September 28 is Ask a Stupid Question Day.. how they ever come up with these is days is probably a stupid question! We pulled together four Stupid Question quotes with questionable eyewear 'If you ask a stupid question, you may feel stupid; if you don't ask a stupid question, you remain stupid.' Tony Rothman 'Two things are infinite: the … [Read more...]

Materialise x Hoya Vision Care x Hoet Launch 3D Tailored Eyewear

Materialise, HOYA Vision Care Company and Hoet Design Studio launch the world’s first vision-centric 3D-tailored eyewear. Yuniku by HOYA enables individualized lens and frame design, with a sophisticated end-to-end digital supply chain that is set to transform the eyewear industry. For the first time ever, both lenses and frames can be designed and … [Read more...]

Prevent Blindness Declares October as Contact Lens Safety Awareness

CHICAGO (Sept., 2016)* – According to the Centers for Disease Control and Prevention  approximately 41 million Americans wear contact lenses.  However, data from a recent Morbidity and Mortality Weekly Report (http://www.cdc.gov/mmwr/volumes/65/wr/mm6532a2.htm) shows that of contact lens-related corneal infections reported to the U.S. Food and … [Read more...]

New Hires At EyeBobs

Minneapolis (September, 2016) – eyebobs, purveyor of distinctive reading glasses geared toward independent thinkers and frugal fashionistas, is pleased to announce that Michael Hollenstein has been appointed to the newly created position of Vice President, Consumer Direct, while Roddy Mann joins as Vice President, Sales. “Mike and Roddy’s … [Read more...]

Zeiss’s Premiere of Documentary Builds Eye Health Awareness

SIGHT is an industry effort to promote fight against global vision crisis. Las Vegas, NV, September, 2016 - To coincide with World Sight Day on October 13, numerous initiatives and events are being prepared to draw public attention to the issues of blindness and vision impairment. One of the highlights on World Sight Day will be the airing … [Read more...]

Pop Eyewear Art By Giulio Rossi

Giulio Rossi is an Italian artist who has also created a series of mischievous artwork featuring eyewear. A series of characters, career girl, punk with a tongue piercing, Hello Kitty Fan sucking a lollipop all wearing giant eyeglasses. "Fly Away" digital painting by Giulio Rossi Photo by Giulio Rossi on Behance … [Read more...]

Snopes: Luxottica

Interesting article on Snopes about Luxottica owning 80% of the optical Industry. Do they really own it? You can see our response here on Evil Empires and Monopolies  http://www.snopes.com/does-luxottica-own-80-of-the-eyeglass-industry/ … [Read more...]

Transitions® Lenses On Project Runway

Show to air on Lifetime on Thursday, Sept. 29 at 9 p.m. EST September, 2016 – This Fall, the adaptive lens technology of Transitions® lenses will be making its debut on one of the most well-known fashion runways in America. Airing on Thursday, Sept. 29 at 9 p.m. EST, Transitions lenses will be featured in a design challenge on Lifetime’s … [Read more...]