WileyX Reminds Us To Honor Our Fallen Heroes For Memorial Day

For 30 years, Wiley X®, Inc. has stood for two things — providing America’s fighting men and women with the most advanced eye protection possible and recognizing the very real sacrifice our brave soldiers and their families make to serve our country.   This is particularly true for the many thousands who have made the ultimate sacrifice … [Read more...]

Allowing Dogs In Eyecare Offices: Take Your Dog To Work Day

Take Your Dog To Work Day is June 23, 2017 and National Dog Day is August 26 and I thought I would deal with the issue of having dogs in a medical/ eyecare practice. Dogs are welcome everyplace anymore. Stores and restaurants put out water bowls and carry treats. Dogs are being registered as therapy dogs so owners can carry them anywhere. Dog … [Read more...]

40 Sunglass Songs For National Sunglass Day

National Sunglass Day is June 27 and there are many ways to celebrate this international holiday. The Vision Council has lots of resources to access, you could have Sunglass Trunk Show, Have a Sunglass Donation, talk about Eye Health. Why not have some fun with it and showcase for the month, Sunglass Songs of which we found 40. There are actually … [Read more...]

Signet Armorlite Partners with C&E Vision Buying Group

CARLSBAD, CA (May 19, 2017) – Signet Armorlite has signed a vendor agreement with C&E Vision Buying Group. This partnership will provide C&E Vision members the benefits of the Kodak brand name with a high-quality lens portfolio. C&E Vision was founded in 1983 to provide Independent Eyecare Professionals (IEPs) the buying power to … [Read more...]

The Benefit of Benefit B Corporations

In these times of Fake News and that includes YELP, it comes as a relief when a company opts for total transparency. One can feel a company, a product or a service is for the benefit of the public not just for the almighty dollar. In 2015, we wrote about a Certified B Corporation in which Kickstarter just became. Transparency (a huge public … [Read more...]

National Escargot Day Is May 24

National Escargot Day is May 24. Did you know that you can make Escargot out of ordinary garden snails? There is no special snails for escargot, if you are lucky and like to cook, just go collecting in early morning or evening and pick up a few. In honor of escargot we have a little snail eye trivia.  Snails have very poor eyesight and grow back … [Read more...]

National Sunglass Day On Twitter In 2016

National Sunglass Day is a huge event not just for eyecare professionals. Consumers got a chance to show off their shades, optical industry professionals got involved and promoted the event, celebrities self-promoted, health professionals and more. We pulled together a few sunglass campaigns from 2016 found on Twitter using the hashtags … [Read more...]

Eyecare Resources: Small Business Association (SBA)

Online forums are a great way to network, get new ideas, learn quickly about a pesky problem,  but the basics of starting and running a business have not changed. That is where the Small Business Association comes in. Started in 1953, they have steadily grown to assist small business owners start, grow and assist them in all aspects of running a … [Read more...]

Dappering Dudes With Eyewear And Bow Ties

It seems that women get all the attention in the eyewear world... probably because all claims say that women are 80% of the business. I don't know whether that is true or not, but venture to say that it is because all talking heads all say 'mens space' is not as large or a dynamic as the women's. I said Pappy Poo on that... those days are … [Read more...]

Surf’s Up With Op Eyewear

Growing up in a surfing community in Southern California, wearing OP was the 'coolest'. Gremmies and Hodads all wore OP gear, whether they surfed or not. Since then OP has evolved and staying true to its surfing roots, their latest eyewear styles feature beach-inspired patterns, bright hues, and youthful designs. Cali: This metal combo frame for … [Read more...]

Do Likes And Followers Equate Sales Success?

Just when you think you have your Facebook Likes rocking and rolling, you look at your competition and choke. Do not lose heart,  Likes can be bought, engagement maybe not so much. It is better to have engagement than LIKES. That said, we do not know the answer and the only way that anyone can ever know, is by sales figures and analytics. What … [Read more...]

Optical Fun: Celebrating National Police Week

National Police Week is in May and May 15 is designated as Peace Officer Memorial Day.  While we don't mean to be disrespectful, we do want all Peace Officers to know, we appreciate their efforts to keep us safe.  In 1962, President John F. Kennedy signed a proclamation which designated that day and the week in which that date falls as Police … [Read more...]

Earthy Eddie Bauer Eyewear

Just in time for Fathers Day, Charmant introduces new styles to the Eddie Bauer Eyewear collection. Eddie Bauer an active, outdoor brand recognized for offering premium-quality outerwear, apparel, footwear, accessories, and gear. For almost 100 years, Eddie Bauer has been inspiring and enabling people to live their adventure. Eddie Bauer Eyewear … [Read more...]

To Do: Decorate For 4th Of July

There are many holidays that you can use the good ole Red, White and Blue theme aside from the 4th of July. Memorial Day (May) Veterans Day (November 11) Patriots Day (celebrated in some states and Canada) Labor Day (September). There is even Constitution Day or Presidents Day. Start Memorial Day Weekend with a Veteran Theme and add or subtract … [Read more...]

Optical Burnout? Try These Simple Steps To Reduce TOB

We all have it, TOB, Total Optical Burnout. We may love our jobs, but it increasingly stress happens, because it is difficult to turn or tune off. The American Psychological Association in a survey states the top three major sources of stress are: money, workplace and family responsibilities among U.S. adults. In 2015, it was found that Millennials … [Read more...]