CD Flipping Fad Is Over

Flipping discs (CD's)on your eyeglasses was the latest viral and ridiculous eyeglass trend that is hopefully over. According to Know Your Meme CD Flipping/Flicking also known as CD Glasses, is a photo fad which involves placing a pair of digital optical discs, usually CDs or DVDs, between the ears and the arms of one’s eyeglasses and thrusting the … [Read more...]

Eyecare Trends Part 8: Made To Order Eyewear

We first reported back in 2014 Game Changing Eyewear Trends on the Personalization and Customization of Eyewear. Over the last several years, we have seen this trend rise and become affordable. You can find Design Your Own Eyewear from Zenni Optical to Prada. This is not just for the upscale wearer anymore. Technavio states that these four … [Read more...]

Spec-tacular-Spook-tacular-Bat-tacular Eyewear For Halloween

It is getting harder to find spectacular-spook-tac-ular shades that we have not already done for our annual Halloween count-down. Maarten Weidema of  Procchiali Studio and The Eyewear Forum visited Pierre Eyewear at Silmo and discovered our new favorite Bat Shades. For those who are not familiar with Pierre Eyewear.. they have great product and one … [Read more...]

Registration Opened For Vision Expo East 2017

Alexandria, VA – October, 2017 – Registration has opened for International Expo East 2017 at the Javits Center in New York, NY (Education: Mar. 30–Apr. 2; Exhibition: Mar. 31–Apr. 3). This year’s event features an expansive showcase of designer eyewear fashions and medical advances to bring attendees a high-value experience throughout all four … [Read more...]

The New Photochromatic Lenses

Over the last several years you have probably noticed more Transitions Lens ads on TV. I would guess (and I don't know this for sure) that this is the omen of things to come... Lens Wars. Transitions photochromatic patent was ending and they needed to go direct to the consumer to build the brand. Smart thinking on their part and a boon for eyecare … [Read more...]

Pop Eyewear Art By Anja Van Herle Art

Anja Van Herle is a pop artist based in Los Angeles, who makes huge fashion portraits of people and lots of those people are wearing eyewear.  As she says  “If the eyes are the window to the soul, then glasses are more than just an accessory; they’re an extension of one’s personality.  The use of sunglasses in my work allows me to define my … [Read more...]

10 Halloween Facebook Contests

Here it is again; customer engagement, the big buzz words of social media. Coming into one of the biggest global events of the year... so what do you do? Have Facebook Contest: Top 10 Best Halloween Facebook Contest Ideas Best Halloween Costumes Best Halloween Makeup Best Halloween Pets Best Halloween Houses Best … [Read more...]

Prevent Blindness x Liberty Sport Launch Performance Vision Award

In recognition of leading Independent Eye Care Professionals who are committed to reducing preventable eye injuries in both active youth and adults, Prevent Blindness, Liberty Sport, and Dr. Alan Reichow, OD, Med, FAAO, announce the new “Performance Vision Center” Award program. This program recognizes a commitment to “Protecting and Enhancing … [Read more...]

Santinelli Continues To Participate in Habitat For Humanity

October, 2016, Hauppauge, NY – The associates and their families at Santinelli International continue to “give back” to the community, having participating in the company’s sixth Habitat for Humanity home build on October 8, 2016. Alongside the home owner, a disabled Army veteran named Youlanda, our team helped with the demo work inside the house … [Read more...]

Signet Armorlite Introduces The Improved KODAK Lens ids

Carlsbad, CA (October, 2016) - Signet Armorlite, Inc. (SA) announces the availability of the new and improved Kodak Lens Intelligent Dispensing Software, also known as Kodak Lens ids. Signet Armorlite has updated Kodak Lens ids to be more advanced and easier to use than ever before, making the entire lens education and measuring process more … [Read more...]

The Vision Council Announces Ashley Mills as new CEO

Alexandria, VA (October 18, 2016) – The Vision Council is pleased to announce Ashley Mills as the new CEO following the retirement of industry veteran Mike Daley, previously announced in June. Ashley brings over 20 years of progressive trade association management, marketing and leadership experience to the position. Ashley joined The Vision … [Read more...]

Freebie Friday: Shamir Launches Continuing Education Portal

Shamir continuously supports eye care professionals with launch of new education portal. San Diego, CA – October, 2016 - Shamir Insight, Inc., manufacturers of premium Freeform® progressive lenses, announces the release of their Continuing Education Portal designed to help eye care professionals better serve their patients.  The portal focuses … [Read more...]

The Future of Eye Tracking

I don´t know  if you have been reading about eye tracking. One part is very scary, the retail/marketing part in which marketers track your eyes to see what you are attracted to (no privacy) yet the other part is the ability of using eye tracking for neurological disorders. While eye tracking has been around for years, this excellent article from … [Read more...]

Google Focus: Smart Phones-Need Mobile Friendly Websites

It’s no secret that we live in a mobile world today. Most of us feel naked without our smart phone by our side. It’s usually the first thing we check when we wake up and one of the last things we put down when we go to sleep at night. There is a joke going around that says “I’m having a few people over later to stare at their phones if you would … [Read more...]

Pop Eyewear Art By Scott Rohlfs

Scott Rohlfs is another Pop Artist that paints faces that focus on eyes. This is what he says: My work is a fusion of personal experiences and influences- moody atmospheres, tattoo-inspired couture, and timeless elements all laced with clandestine symbolism. The figures I paint exist in their own mysterious realm and time, and each painting … [Read more...]