Nail Art at Vision Expo West 2017

For those of us who are on Pinterest, you probably have a 'nail art' board that features evil eyes, sunglasses or eyeglasses. Attendees at Vision Expo, can now get 'eyeglass-catching' nails done at the Tura Booth with a minimum purchase of 12 frames. Eye Design Manicures will be taking place in the Tura booth #16021 Thursday, Sep. 14 & … [Read more...]

Eyecare Marketing For National Taco Day October 4

And yet again another day to celebrate funky eyewear that even comes with a website National Taco Day. According to National Taco Day, American eat over 4.5 Billion Tacos a year, which is the weight of two Empire State buildings. How to take advantage of one of America's and Mexico's favorite foods? Why not do a Taco- Truck- Trunk- Show? How … [Read more...]

Five Fashionable Extravagant Eclipse Eyeglasses

After all the hype about the Solar Eclipse and the sheer amount of Fake Eclipse eyewear, we found the perfect real shades to wear! These you can have forever... just don't look at the eclipse. This vintage inspiration is from France and not labeled. Could it be a famous designer. We do not know, most likely from the 1950's. From eyewear … [Read more...]

3 Fun Fido Frames For National Dog Day

Every Dog has it's day and for most is it August 26 which is National Dog Day. The Hair of the Dog did not get raised until 2005 when this Dog Day of Summer was established. But a few Top Dog English Eyewear companies decided way before that,  it was time to Rain (Cats) Dogs Eyewear in this Dog Eat Dog world. With that in mind and Hot Doggin it, … [Read more...]

Should You Partner With A Social Media Influencer?

3 Benefits of Partnering with a Social Media Influencer to Grow your Business Influencer marketing is one of the fastest growing methods to capture an audience’s  interest and gain the trust of new consumers. Individuals are more likely to purchase products or try out a new business if other people (not just marketing agencies) say they have had … [Read more...]

National Honey Bee Day Is August 20

Today we really need to celebrate honey bees as they are verging on extinction. The majority of the food we eat today is because of bees. Even honey bees need an eye exam for all of their five (5) eyes. Two large compound eyes and three smaller ocelli eyes in the centre of their head. … [Read more...]

The Future of Healthcare By Focus Clinics

Have you ever wondered what stepping in a hospital of the future will be like? What about the type of procedures you should expect to receive as treatment there? Focus Clinics reveal all with their new enter-your-age graphic; The Future of Healthcare. You’ve watched the Sci-Fi movies that marvel of the future, speculated for yourself about the … [Read more...]

New From Isaac Mizrahi Eyewear

Isaac Mizrahi brings timeless, cosmopolitan style to the modern woman’s wardrobe, from her favorite dress to her eyewear. The newest ophthalmic release from the Isaac Mizrahi New York collection features eyewear that puts a sophisticated finishing touch on every outfit. Look no further for an eye-catching style.  This chic, round frame comes in … [Read more...]

25 Exquisite Works Of Rimless Eyewear For 2017

Custom, adorned rimless eyeglasses are coming back and are showing up frequently on the Runway. There are a few opticians and labs who are taking advantage of this eyewear trend can creating unique and expensive one of a kind wearable art pieces that just happen to be rimless. Today we are honoring opticians and a lab that have painstakingly … [Read more...]

Vision Expo West Announces New Partnership with Google

Alexandria, VA – August, 2017 – International Vision Expo West has announced exclusive events for eyecare providers featuring a series of digital marketing talks from Google Campaign Strategist Brandon Lawlor and Premier Partner Marketing4ECPs. The free 20-minute sessions—which will take place Thursday through Saturday, September 14–16, in a … [Read more...]

The Art of The Iris

The name Iris comes from the Greek Goddess work for Rainbow. Iris is the name of a flower as well as the part of our eyes. Irises in itself are beautiful and unique works of art and we love how some eyecare professionals are using Iris Art in their eyecare offices as a part of their Merchandising. Merchandising drives traffic and who would not want … [Read more...]

Opticians Can Test ‘Well Seeing’ Barberini Eyewear For Free

Barberini Eyewear’s project is focused on best visual quality and protection, thanks to the extraordinary optical glass lenses that are obtained through the technological innovations developed by the head office. UV400 protection, colour enhancement, resistance and lightness are only few of the Barberini sunglasses’ key points. Starting from … [Read more...]

4 Eyecare Disruptive Scenarios

Each and every day your eyecare practice is faced with challenge after challenge. And, one of the biggest challenges for many practices is competing with cheaper, online (and now brick and mortar) frame retailers, like Warby Parker. We stopped in at a local retailer to scope out the scene and gain a better understanding of what makes these … [Read more...]

Eyecare Security: Change Your Password Hints

How many websites and services have you signed up with where they ask and record personal questions? From Facebook to Yahoo, Match to Pandora. There are a lot of websites out there storing your personal information. The problem is, those same questions are being asked on websites where money might be involved, lot of money. Think about it. Your … [Read more...]

The Ultimate Guide to Instagram Hashtags For the ECP

Guess what, Zyloware is now writing a blog and the blog has great information such as this helpful hashtag guide. There’s no denying that Instagram is here to stay. The social media platform took the world by storm a few years ago and has continued to grow in popularity ever since. Ensuring your company has a well-known presence on Instagram is … [Read more...]