25 Interesting Crowd-Sourced Eyeglasses

Kickstarter and Indiegogo are two of the top crowdsourcing sites. We began tracking crowd-sources eyewear and accessories last year and will release our updated 'Crowdsourced Eyewear' report at the end of the year. We can learn much from crowd-sourced product, whether they get funded or not. We can learn what the consumer is looking for, by if they … [Read more...]

Silhouette Launches Design Winning Urban Fusion Eyewear

With the introduction of Urban Fusion, Silhouette has reinterpreted the design era of the 1940’s and 1950’s, in a uniquely modern and trend-driven way. Inspired by the style of the past, Urban Fusion focuses on a combination of innovative materials, clean lines and a large array of colors. Titanium and SPX+ fuse together to create a rich blend of … [Read more...]

Leon Max Eyewear For Fall 2016

Get ready to be a trendsetter with the new Leon Max for Fall 2016. The Leon Maz style 4035 is a full rim zyl frame comes in a rectangle shape and is offered in three spectacular colors. Topaz Multi (147) is a fun and flirty combination of yellow, green and blue stripes running diagonally across the front with pale yellow temples. Maplewood (122) … [Read more...]

VISION EASE Introduces Clear Blue Filter™ FSV Lenses

VISION EASE announces the availability of Clear Blue Filter FSV Lenses. The new polycarbonate stock lenses are available in 65mm and 75mm diameter from +4.00 to -8.00 spheres out to -2.00 cylinder. VISION EASE Clear Blue Filter lenses provide 100% UV protection (400nm) and filter high-energy blue light in a crystal clear, everyday … [Read more...]

August Is Children’s Eye Health And Safety Month

CHICAGO (July, 2016) – To help put children on the path to a successful school year, Prevent Blindness urges parents to take their child for a complete eye exam from an eyecare professional.  Prevent Blindness has declared August as Children’s Eye Health and Safety Awareness month to inspire parents to make their child’s vision health a … [Read more...]

Tura Adds New Women’s Titanium

New York, NY (2016) – Tura Inc, expands its house brand with the introduction of additional women’s ophthalmic styles. The new Tura models continue to carry on the tradition of crafting fashionable eyewear as an accessory for the face. Tura always considers all details of the frame by offering high quality, comfort, and elegant design. The … [Read more...]

GSRx Launches Proper Optics

Scottsdale, AZ (July, 2016) -- With more and more private-pay patients leaving their independent practice to buy eyewear somewhere else, independent ECPs need a solution that is both competitive and high-quality.  Now GSRx, Inc. has developed that solution with their Proper Optics Eyewear line. Proper Optics offers stylish, high-quality … [Read more...]

The Vision Council’s Eyecessorize Campaign to Release Fall/Winter 2016 Trend Kit

Alexandria, VA (July, 2016) – The Vision Council's Eyecessorize fashion eyewear campaign will release its fall/winter 2016 trend kit to more than 100 fashion and lifestyle editors nationwide this week. The digital kit will include an online booklet prominently featuring product from members of The Vision Council, including men's and women's optical … [Read more...]

PFO Global Launches Frame Options in Complete Eyewear

Farmer’s Branch, TX:  PFO Global is pleased to announce the release of new frames for their complete eyewear program known as Smart Eyewear™.  This release is the first of more to come this summer, and aims to create more sales opportunities for practices who need fashion forward value based eyewear options for their patients. The Smart … [Read more...]

Eye Tracking On TED

WASHINGTON-RightEye LLC, a health technology company using eye tracking to revolutionize vision performance and patient care, announced that the presentation made by RightEye founder and chief science officer Dr. Melissa Hunfalvay at TEDxFoggyBottom on April 23 on the topic of how eye-tracking technology has the power to change the … [Read more...]

10 Online Selling Strategies For Eyecare Professionals

Shamir had some fantastic selling online strategies for eyecare professionals if you choose to get into the online retail arena. Online can complement in-store, for sure. Here we feature 10 ways to sell online without selling out, plus tips on how to balance brick with click. Tip: Don’t sell the same eyewear online that you do at your … [Read more...]

Prevent Blindness Launches The Focus Initiative

Prevent Blindness has launched “The Focus Initiative,” a virtual forum for those working in vision and public health.  The program was debuted today at the non-profit group’s 2016 Focus on Eye Health National Summit in Washington, D.C. The Focus Initiative is a professional network that encourages the sharing of resources, including vision … [Read more...]

HashTags Do’s And Don’ts

Twitter started the Hashtag phenom back in 2007. It took awhile to catch on, now hashtags are cropping up everywhere and can be annoying if not used correctly. The purpose of a #Hashtag is a way of categorizing topics on Social media. #is used for search, starting conversations, engaging people, going viral. The best practices can leads to a … [Read more...]

Hersheys Candy To Launch Eyewear With Coco and Breezy

SWEET TOOTH: Unorthodox eyewear brand Coco and Breezy have teamed with Hershey’s to launch its first eyewear collection. The designs, inspired by Twizzlers and Jolly Rancher candies, are set to launch tomorrow. (Source) As an FYI Hersheys' previously has/had a license agreement with Eyewear Designs in 2008 for kids eyeglasses. … [Read more...]

Ellen DeGeneres Launches Eyewear With Modo

ED Ellen DeGeneres is excited to announce the launch of ED eyewear with partner MODO. Comprised of both sunwear and optical collections, ED eyewear showcases Ellen DeGeneres' personal style and design in a variety of styles, colors and lens shapes. "I'm so excited to partner with MODO on my new collection of ED eyewear," said Ellen … [Read more...]