AllAboutVision.com Launches Spanish Content

San Diego, Calif., December 6, 2016 – AllAboutVision.com has launched Spanish translations of some of the most popular articles in its Eye Conditions & Diseases section. In the United States, Spanish is the primary language spoken at home by 38 million people ages 5 and older, according to the U.S. Census Bureau. Instituto Cervantes, a … [Read more...]

Crowd-Sourced Eyewear Statistics For 2016

Last year we ran the first Crowdsourced Eyecare-Eyewear statistics. Does Crowd-sourcing work? In our opinion it can work, but it takes a lot of work to make it happen. You have to be on it all the time, constant updates on all Social Media, press releases, begging your friends and pushing, pushing and pushing to get funding. The hardest part is … [Read more...]

HOYA Acquires 3M Safety Prescription Business

Acquisition provides HOYA Vision Care access to an important new market Uithoorn, The Netherlands, December 6, 2016 – HOYA Vision Care, a division of HOYA Group (HOYA) today announced a definitive agreement to acquire the safety prescription eyewear business of 3M. This safety prescription eyewear business is an industry leader with over 90 … [Read more...]

GiveWell names Sightsavers as “Top Charity”

BOSTON, MA November 29, 2016 – Sightsavers has been named as one of seven “top charities” by charity evaluator GiveWell for its work on treating children for parasitic infections, also called "deworming”. The announcement from GiveWell, a nonprofit that conducts in-depth analysis to find and recommend outstanding charities to donors, comes just in … [Read more...]

100 Years Of Disruptive Innovators in Eyecare History

We started a game-changing optical timeline and quickly realized that to gather all game-changers or AKA 'disruptive innovators' in eyecare over the last 100 years is a monumental process. That said, we have not included all innovations in: surgical procedures, medical technology, lab equipment, medical equipment, eyewear, contact lenses, lenses, … [Read more...]

Eyecare Billing Tips to Avoid Claim Denials

Visionweb's blog had a few great reminders on eyecare Billing Tips to Avoid Denials on insurance claims. Denials are costly and time consuming, so read this tips to save both time and money.  Your practice relies on insurance claims to generate revenue. However, common errors are resulting in denied claims, wasted time, and lost revenue. It’s … [Read more...]

Eyecare Museums Around The World

If you like museums and memories to post about, why not visit some of the Eyewear and Eyecare Museums around the world? China Shanghai Eyeglasses Museum- China Address: No. 533 Baochang Rd., Zhabei District. http://science.shanghaidaily.com/pdf/eyeglassesENG.pdf. Thousands of pairs of glasses and other eyewear in its collection, ranging … [Read more...]

Eyecare Marketing Calendar 2017

Here is our annual Eyecare Professionals Marketing Calendar for 2017. We have added more fun and health events that can help you in your marketing and social media posts. Our objective is to help provide ECP's with engaging and shareable posts as well as educational opportunities. The calendar includes 1.) Events 2.) Health Holidays 3.) … [Read more...]

Ellen Tracy Eyewear For Fall/Winter 2016-17

ClearVision Optical introduces new styles for the Ellen Tracy fall/winter eyewear collection.  The latest collection include an acetate model and a metal combo model. A rich, jewel-toned color palette includes shades of green, wine, and blue. These polished designs feature sophisticated shapes and textured accents. Newcastle: This acetate frame … [Read more...]

Super Optical Recycling Waste With Shark Glass

Cincinnati, OH – 2016 – In an effort to be more eco-friendly, Super Optical International has teamed up with Shark Glass Recycling North America to use recycled windshield glass in their Cincinnati based lens manufacturing facility. Shark Glass Recycling is a market leader in the recycling of post-consumer windshields, providing solutions for both … [Read more...]

How People Are Using Pinterest

This is an interesting discussion on how to use Pinterest. We use it like a file cabinets with over 120 different boards. I noticed that eyewear designers use is a inspiration boards and to tell a story about what interests them. Brand Building, product showcasing are all a part of who and what Pinterest is. Apparently others use to to tell … [Read more...]

Fashion Terms Eyecare Professionals Can Use

It used to be there were only two seasons for fashion, Spring/ Summer and Fall /Winter. As fashion as grown, so has the number of runway shows and collections that are available. Now there is Haute Couture (Paris) SS, FW, SS/RTW, FW/RTW, Resort, Pre-Season. Add in the top 4 shows, London, New York, Paris and Milan (and the clothes are all … [Read more...]

Facetious Funny Eye Chart

If you know Michael Gzik, he sent us this eye chart years ago and we loved it.  'I am Here For My Eye Exam. My Doctor Expects Me To Pay At The Time Service is Rendered My CoPay, Deductible or Coinsurance portion' … [Read more...]

A Wise Xmas Decision: Give Better Vision

Since 1955 eyecare organizations have promoted the Gift Giving in the form of Eye Exams for Christmas. This Vintage Ad from the Better Vision Institute says a wise Xmas decision give better vision... the gift that really keeps on giving. It's HSA time, end of the year, use it or lose it. Eye Exams are great gifts, the gift of sight. Let your … [Read more...]

10 Online Business Classes For Eyecare Professionals

We've heard a lot across the industry that many optometry students wish they had more business courses during their time in school. If you decide to work in an independent eyecare practice after graduation, business skills are an important part of the job. Luckily, today there are online classes out there for just about anything, and you can … [Read more...]