Costa Offers Eyecare Professionals New Ways to Join its #KickPlastic

DAYTONA BEACH, Fla. – 2017 – Just in time for Shark week, Costa is giving eyecare professionals a chance to help save our oceans. Plastic kills thousands of marine life per year and that includes Sharks. Humans dump the equivalent of a garbage truck of plastic into the ocean every minute, and one in four fish tested have plastic in them. Being … [Read more...]

What Is A Sharks Favorite Sunglasses?

It's Shark Week and the what type of Sunglasses do Sharks wear? Ray-Bans of course. … [Read more...]

eyeRead: The Shark Club

This year for Shark Week and our annual Shark Read, we decided not to do a serious business oriented book. Instead we have a easy to read Beach Book from Ann Kidd Taylor. Ann's heroine loves the water and is bitten by a shark as a child. This turns into a life-long career choice studying sharks. After one of her gigs is over she comes home to … [Read more...]

Should You Swim With Sharks And Start An Eyewear Business?

It seems that everybody has a brilliant idea for an eyewear collection. You read about it on Optical Forums, where I do start, where do I get  product, what do I need and the best of all.. I have a brilliant idea for a line. Then you read on the Crowd-Source sites: .. 'we were surfing and we couldn't find the right 'wayfarer' type glasses … [Read more...]

New and Now in Social Media

What’s new in social media? Everything. Here are some of the hottest trends, along with some tips on putting them into practice. MESSAGING Want to talk to Millennials? Then Forbes suggests over-the-top (OTT) and SMS messaging. OTT is instant messaging services offered by third parties such as Facebook’s WhatsApp. According to Hubspot, … [Read more...]

New Crocs™ Eyewear Junior Styles for Back to School

2017: A&A Optical announces the release of two new styles from Crocs™ Eyewear Junior Collection. Crocs™ Eyewear Junior Collection features the Crocs™ brand’s signature spirit, with the vibrant colors and comfort kids love. Ideal for an active child’s lifestyle, all styles are lightweight for minimal pressure, flexible for easy adjustments, and … [Read more...]

Haiti School of Optometry To Be Established

(Denver, CO: July 2017). A Memorandum of Agreement has been signed to establish the first ever School of Optometry in Haiti. The School is a collaboration between l’Universite d’Etat d’Haiti (UEH), Brien Holden Vision Institute, Optometry Giving Sight, VOSH International and Charity Vision with support from University of Montreal. The signatories … [Read more...]

Tips on Dealing With Customer Complaints

We all have customer service horror stories, don’t we? We do our best to meet and exceed expectations, but mistakes happen. Nobody likes to think about angry customers, owning up to our mistakes, or maybe worst of all, having to deal with a situation that was beyond our control. How do you handle a bad situation properly, and  have a good chance … [Read more...]

Customer Service and Body Language

What does your body language say about you? How does your body language transmit to your co-worker and patients? In these times of texting, messaging, Facebooking, Snapchatting, we may forget how important communication is face to face. That does not just include words and tone of voice, it includes your whole body. This is what we know: … [Read more...]

TO DO: Prepare For Contact Lens Health Week Is In August

Coming up is a very important week for eyecare practices. I would venture to say that 99% of all practices have patients that abuse their contact lens regimes, have bought contact lenses online from 'non-safe' sources and have experienced eye infections due to contact lens wear. That said, for the last three years the CDC, has collaborated … [Read more...]

The Lulu Guinness Large Fit Eyewear Collection

All good design should address an issue or meet a need. This sentiment is held close to mind at Tura, where we deeply value the research portion of the design process. It is through this research that we recently discovered a void in the marketplace for fashionable women’s eyewear in larger sizes.  Through extensive travel across the U.S and … [Read more...]

22 Ways To Deal With Optical Refunds

Issuing optical refunds continues to be a topic of discussion. What do you refund, the lens? The treatments? The Frame? Should you do an exchange only? How long does the patient have? Do you post a refund policy, like you have to do in New York, which is a state law? It is a tricky situation, you have put in the time and money in good faith … [Read more...]

Protect Eyes During Upcoming Solar Eclipse By Prevent Blindness

Non-profit Group Provides Tips on How to View Historic Solar Event Without Damaging Eyes - CHICAGO (2017) – Across North America on Monday, August 21, 2017, a solar eclipse will be visible to millions of people.  According to the National Aeronautics and Space Administration (NASA), a solar eclipse occurs when the moon blocks any part of the … [Read more...]

Inspiring Your People With Smiling And Moving

We have all been there.. the dreadful blahs.. the I don't feel like working today.. the 'I'm so over this'. While you may not have this, it is very apparent when some of your colleagues do. That attitude can permeate to the whole staff and patients. A movement called Smile and Move can be a great motivator at the office and at home. The concept … [Read more...]

Holy Cow Appreciation Day!

One of the best parts about blogging is finding really interesting and unusual eyewear. Really how much can you really say about a retro frame? So when you find cut out cows on the temples of a pair of eyeglasses, well, you just have to share it as the perfect accessory for and I 'Swear on my Holsteins' National Cow Appreciation Day. July 14 is the … [Read more...]