What is TheOpticalVisionSite.com, LLC?

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Founded in 2009,The Optical Vision Site, LLC is the original quirky, upbeat and innovative optical blog that has rapidly become the ultimate resource for all things optical. We provide lots of information to inspire, help and encourage eyecare professionals to compete in the optical workplace.

The Optical Vision Site features daily tips on sales, marketing, trends, social media and always a bit of opti-fun. Whether you are an Independent retailer, doctor, optician, sales rep, optical vendor or anything else related to optical we hope you will find something to inform, inspire or even amuse you.

Our sister site, www.opticalvisionsresources.com was founded in 2010. We post primarily updates on eyewear, sunwear, eye health and optical industry news.

We love the Optical Industry having been in it for a combined 40+ years and want to make it a little more fun, exciting and appealing to eyecare professionals. Hopefully some of our tips and updates translate to you, resulting in more loyal and happy patients.

We listen to you, our optical industry friends, associates and the ECP’s, about their needs and incorporate these into our blog. We have a sales and marketing slant because that is our experience. We don’t pretend to be the experts but we do help our users find information and resources to become more expert themselves.

We update the site daily with new posts and you will find 2500+ archived articles covering many subjects such as:

  • Business Knowledge
  • Competing against Online sales
  • Customer Service and Human Resources
  • Information Technology
  • Marketing
  • Managed Care
  • Merchandising Enhancement Programs
  • Optical Education
  • Product Knowledge
  • Quick Resource Links, National and International
  • Retail Strategies including interviews with successful independent optical retailers
  • Sales Skills
  • Social Media

This site is still evolving and we strive to keep improving, your participation will take us on that road of discovery as we invite you to share the ride!

Please make a comment, contact us, send us an article and we will respond as fast as we can. You are very important to us and your feedback is welcome.

For more information about The Optical Vision Site, LLC you can email theopticalvisionsite (at) gmail (dot) com. Subscription is FREE and you can unsubscribe at anytime.


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Who We Are

Cathy Ives and Shirley Platzer-Stocks

Shirley Platzer-Stocks, SPS Associates

SPS Associates was founded in 1997 by Shirley Platzer-Stocks, MBA – a marketing executive with brand and marketing experience in both ophthalmic and consumer products.  Shirley Platzer-Stocks is well known in the optical industry and has served on several national optical boards and committees, including The Vision Council and Optical Women’s Association (OWA). She has an extensive client list from many optical retailers, large and small, optical suppliers and other vision related operations.  Before starting her own company in 1997 Ms. Platzer-Stocks was executive Vice President for Sales, Marketing and Distribution at Signet Armorlite, California.

Cathy Ives

I have been in the optical industry for over 30 years, starting with grinding lenses in a lab! My primary background is in sales, management and marketing and public speaking (I am an ABO certified speaker) . In my pre-blogging life, I worked for Signet (now Hoya), Marchon, Neostyle and Vision West in Sales and Management capacities. For many years, I have been active in providing business, sales and retail strategies for the Optical Professional believing that basic business and retail knowledge will be some of the keys to success to compete in today’s marketplace.

For more information about The Optical Vision Site, LLC visit www.theopticalvisionsite.com.

Subscription is FREE and you can unsubscribe at anytime.