At Vision Expo, I always have to go by Ron’s Optical, because their booth display looks so yummy and inviting. Then I have to look at Melissa Scoppettone shoes (she has great taste). I recommend anyone to go their booth, because they show you how to display optical fashion accessories for increased sales.
They should know, Ron’s Optical has been in business for 30 years! Melissa travels all over the world looking for the hottest optical trends in fashion eyeglass accessories.
Ron’s Optical is on top of it, they have inviting colors, fashion readers, fun contact lens cases, an excellent selection of stylish and funky eyeglass retainers and chains (sports too), Clic goggles, magnifers, eyeglass repair kits, visor clips, eyeglass cases, cleaning cloths and solutions, clip ons, merchandising displays and much more.
I am a firm believer in having lots of fashionable eyeglass accessories, why let your patient go to a department store or the drugstore? Consider your office as a Eye-Catching Gift Shop, make it enticing with colorful accessories and gift certificates and watch your profits soar. It does not take a lot of room or money to put in a selection of accessories.
Right now we have an important gift giving event coming up, Valentine Day. Make up a red and pink display with a gift certificate and give your patients the option to buy from you.
I wish I could show all the products Ron’s offers, but here are a few that are trendy and needed by your patients.
For those of us who carry too many gadgets and large purses and are constantly rummaging around to find stuff.
The Eyeglass and cell phone holder:
I don’t care if people think I’m geeky, I wear fashion chains and cords, because it’s easy, no more fumbling around to find my glasses, they are around my neck. When offering eyeglass chains or cords, you can’t have a few, you need a selection. This display does not take up a lot of room, perfect for any dispensing table or at the front desk.
Millions of readers are sold everyday through drugstores, department stores, ebay, Internet, grocery stores…. My question to all optical professionals, is why watch those sales walk out the door? Everyone I know that buys readers, buys multiples pairs. Readers are not only important as a vision aid, but can be a fashionable accessory. Ron’s has an amazing selection, (micro, jeweled, colorful) but my personal favorite are these:
Clic Goggles are available in clear and sunglasses. Perfect for sports and travel. I wish I had these on my last trip to Ecuador when we went skin diving. Great gift for those who do travel, so they are always prepared to use hotel pools and any water experiences.
Contact Lens cases with Mirrors make a nice add on sale. How many people can put in contacts without a mirror? This is also multi-purpose you can still use the mirror to put on makeup, check your teeth for food particles, cut your nose hair, Good little accessory for men and women
These are just a few of the eyecare accessory items that Rons Offers. Our recommendations- check them out, make an investment with fashion accessories, display them in a appealing fashion in your office, offer them as gift certificates, give away to loyal patients and watch your income increase.