11 Red Frames For Valentine’s Day

Tuesday is Valentine's Day, an international day of love. Did you know that the color Red is associated with passion, energy, love and war. Wearing red increases metabolism (good for dieting) will increase respiration rate (passion) and will raise blood pressure (might be good for some). I wonder if that is why Sally Jesse Raphael was known for her … [Read more...]

WileyX Celebrates 30 Years In Business

Wiley X® is expanding its line of advanced eyewear products offering Absolute Premium Protection with three new Rx-ready styles for 2017 — the company’s 30th year in business.  With two new styles joining Wiley X’s popular Active Lifestyle Series and one new addition to the innovative Climate Control™ Series (each with multiple frame/lens … [Read more...]

The Vision Council’s Eyecessorize Releases Fashion Eyewear Trend Kit 2017

Alexandria, VA (February, 2017) - The Vision Council’s Eyecessorize fashion eyewear campaign will release its spring/summer 2017 trend kit to hundreds of fashion and lifestyle editors nationwide. The digital kit will include an online booklet prominently featuring member product from members of The Vision Council, including men’s and women’s … [Read more...]

Spexy Dating

Who doesn't want to have a date for Valentines Day? If you are looking, there is a dating site for eyeglass wearers, called Spex. Spex is the spot that is putting the 'sex back into wearing specs' .  Online dating is hot with over 54 Million singles in the US alone or which 49 Million have tried online dating (statistica brain) Maybe have  a … [Read more...]

Issac Mizrahi Sunglasses For Spring Summer 2017

Charmant has launched Issac Mizrahi Sunglasses just in time for Vision Expo East. The styles are modern cat eyes with modern color applications to highlight the chunky acetates. Slightly rounded with metal inserts and a metal bridge is another look. A sleek faceted shape accentuates the cat eye. On trend with a double bar, one … [Read more...]

Signet Armorlite Launches KODAK Lens Location in St. Louis

CARLSBAD, CA (February, 2017) -- Signet Armorlite, Inc. announces the next strategic phase of its US retail initiative with the launch of KODAK Lens| Eye Deology Vision in the St. Louis, MO metro area. The KODAK Lens retail initiative provides independent eyecare professionals (iECPs) that are committed to dispensing KODAK Lenses with the … [Read more...]

Eight Sunglasses To Riff On For Get Out Your Guitar Day

Get out your Guitar Day is February 11 and guess what, we did find Eight Great Guitar Glasses to pay tribute too. Take your picks guitarists and aficionados, your choices are; Reclaimed guitar wood, vintage and guitar embellishments. I personally want them all. From Parkman Sunglasses,  riff If you want to know … [Read more...]

Marketing For National UnPlug Day March 3 2017

I am Not Addicted to electronic devices. In fact National Unplug Day which is March 3 and 4 of 2017 is a day I welcome more than Christmas. Unfortunately, I know way too many people that are addicted to not just their cell phone. One friend, who calls me a Luddite, her ring tone for me is an old phone. Personally speaking, when I do 'events' at … [Read more...]

A Mans Guide To Sunglasses

Most Eyewear is geared toward women. Women have more choices in eyewear. There are more Women Runway Shows. There seem to be more eyewear blogs that address women styling than mens. Then we ran across the 'first' that we have seen Man's Guide to Sunglasses that features shapes and lenses specially for the male. … [Read more...]

BCBGMAXAZRIA Spring Sunglasses 2017

The BCBGMAXAZRIA eyewear collection is noted for its premium components and fashion-forward design. The 2017 sunwear collection has been refreshed with updated takes on bestsellers and daring new styles in both acetate and metal. Take Festive for example, an aviator style with unique flat, mirrored lenses and subtle detailing like the … [Read more...]

The Name Game: The Value Of Celebrity Marketing

Celebrity Couture 'Lines' are a growing category in business and it is big business. You see many more brand 'ambassadors' or 'creative consultants', 'celebrity endorsed' products than ever. You have seen every A,B and C celebrity #hashtagging products. In fact companies are leaving TV ads for targeted marketing with social media, spending more … [Read more...]

A & A Optical Release New XXL Eyewear

A&A Optical announces the release of four new styles from XXL Eyewear: Beaver, Deacon, Governor and Husker. Premium quality eyewear engineered for the man with special fit needs and endorsed by ESPN's Ron "Jaws’’ Jaworski, XXLTM Eyewear features classic, athletic, and uptown styles. All frames have longer temples to match the ample head space … [Read more...]

Tune In To Jeopardy February 7, 2017: Eye Health Category

It is National Age-related Macular Degeneration (AMD) Awareness Month and Bausch + Lomb and Prevent Blindness have collaborated for the second year in a row to urge patients to join the fight for their sight and spread the word about eye health and AMD through the #WhyEyeFight campaign. In an effort to reach patients in new and engaging ways, … [Read more...]

2020 OnSite: An Emerging Business Model

CHICAGO, IL  2020 On-site, the only company bringing state-of-the-art mobile vision centers on-site to businesses expanded to Chicago, enabling employees to get a comprehensive eye exam at their place of work in 15 minutes. 2020 On-site is headquartered in Boston, where it serves 300+ corporate clients including Wayfair, Microsoft, Ocean Spray, … [Read more...]

Optical Fun For National Carrot Day, February 3

Eyecare professionals have a few opportunities to promote carrots and eye health. February 3rd is National Carrot Day and International Carrot Day is April 4. Carrots have with Vitamin A and beta carotene which are important to help save vision. But eating carrots will not improve eyesight. A great article on Snopes talks about how that rumor came … [Read more...]