Eyes Of Faith Launches New Website

January, 2017 – Sharon, Penn. – Eyes of Faith Optical recently launched their redesigned website with a fresh marketing campaign that solidifies their upfront mission and a continued focus on a trusting partnership with independents. “A brand to believe in,” describes their roots in faith-inspired philanthropy and style, and their commitment to … [Read more...]

A Very Racy, Spexy Valentine Day Display

Valentine Day is so huge and every year we try to come up with unique Valentine Display Ideas. This optical display got the panties in a wad so so speak. J.F.Rey winking posters, red panties, and kisses... by Eye Candy Optical. This is a definite spexy look and we love it. … [Read more...]

Mid Florida Eye Center Receives Multi-Focal Toric Interocular Lens Approval

Mount Dora, Florida - (January, 2017) – On December 22, 2016, the U.S. Food and Drug Administration (FDA) announced the approval of the prescriptive lens known as Multifocal Toric IOL, tested in clinical trials by Mid Florida Eye Center. MFEC was one of just two ophthalmology practices in Florida selected to participate in the clinical trial review … [Read more...]

Kiss And Tell: Valentine Day Marketing

BAH Cupid or not, Valentine's Day is hot and becoming one of the top gift-giving holidays. No longer is Valentine's Day just for your significant other. Friends, Romans, Countryman and Pets are now included in the VD Frenzy. Eye Bogglers 13,2 Billion Annual consumer spending on Valentine's Day  53 percent of women would end a … [Read more...]

100 of the Oldest Eyewear Companies In The World

I was on Wikipedia looking up the oldest Eyewear Companies and thought, that isn't right. I decided to do a little investigating  on who are the oldest eyewear companies in the world. Eyewear companies include eyewear manufacturers, optical lenses, optical-eyewear equipment and a few others.  Visiting many different companies sites and Facebook … [Read more...]

New Dazzlers From Jimmy Crystal Eyewear

Dallas, January 2017: A&A Optical announces the release of new ophthalmic from Jimmy Crystal New York. The designer collection is comprised of striking designs  reminiscent of a collector’s item. Each style is unique and special, featuring hand set Swarovski® crystals. With iconic eye shapes and shimmering stone patterns, there is a style for … [Read more...]

The Vision Council Releases New Digital Eye Strain, Blue Light Survey

Alexandria, VA (January, 2017) – The Vision Council has announced the results of a nationwide survey detailing the effects and implications of blue light—and available eyewear treatment options—as more than 165,000 attendees gather with the latest in technology at the 2017 International Consumer Electronics Show. As part of its ongoing … [Read more...]

ClearVision Brings Camera-Ready Eyewear to the Market With PogoCam™

Strategic Partnership with PogoTec Brings World’s Smallest Attachable Camera to Popular Eyewear Line Las Vegas, Nev., -- January, 2017 -- ClearVision Optical announces its most advanced technology product to date with a new collection of eyewear featuring the PogoTrack™ wearable technology platform. The initial product offering is launching out … [Read more...]

How To Win 3 Free Nights At Vision Expo East 2017

If you are an eyecare professional who wants to go to Vision Expo East 2017 in New York take 5 minutes for a chance to win Three (3) FREE NITES in New York City. It’s Easy To Win!!!  All you have to do is make a comment below on either subject: What course or topic you want to take or learn and why. What companies or brands do you … [Read more...]

15 Ways To Use Eye Charts In Displays

Nothing says who you are and what you do than an Eye Chart.  We love Eye Chart merchandising because you can customize the message, display new products and have a little fun.  You can reuse old eye charts and or make your own, either way we found 15 ways that you can use eye charts in your displays. 1.) Single eye chart hanging in window with a … [Read more...]

Prevent Blindness Calls for 2017 Joanne Angle Investigator Award

CHICAGO (Jan. 2017) – Prevent Blindness, the nation’s oldest volunteer eye health and safety organization, is announcing the call for applications for its 2017 Joanne Angle Investigator Award.  The Award is a grant provided annually to a public health research project that seeks to put an end to unnecessary vision loss. Since its inception in … [Read more...]

Paid Time Off (PTO) Planning

It's the beginning of the year and one starts thinking about vacation schedules, time off and personal days. This might be the time to review the employee manual, policies and procedures as the New Year progresses. Make sure the policies are clear and concise, as well as dealing with Time Off abuse and termination of employment. What to … [Read more...]

The Vision Council Brings Google To Vision Expo East 2017

Vision Expo East Announces Partnership with Google for 2017 Education Programming features exclusive education sessions and networking with tech industry leaders. Alexandria, VA – January , 2017 – International Vision Expo East 2017, taking place at the Javits Center in New York, NY (Education: Mar. 30–Apr. 2; Exhibition: Mar. 31–Apr. 2) has … [Read more...]

Tura Launches 2017 Sunwear Collection

New York, NY– Tura Inc., the inventor of fashion eyewear in 1938, is getting a head start on summer 2017 with the launch of its trendsetting sunwear collections from its signature brands: Ted Baker, Lulu Guinness, Tura and Brendel. “After a successful year of sunwear sales, we are committed to an even stronger 2017. Our product managers have … [Read more...]

Five Fun Eye Facts For National Trivia Day

National Trivia Day is January 4.  So where did the word trivia come from? The word “trivia” is plural for the word “trivium”. Long ago trivia meant something new but today Trivia means bits of knowledge that are little known.  There is a huge amount of #funfact, #EyeFacts, #EyeballTrivia floating around on Social Media, we pulled together a few … [Read more...]