Signet Armorlite, Inc. Unveils New PracticePlus® Website

Carlsbad, CA (May, 2017) - Signet Armorlite, Inc. (SA) is pleased to unveil a new and enhanced PracticePlus website. Created with the independent eyecare practice in mind, www.Practice-Plus.net was redesigned to provide the ultimate user-friendly experience with simple, clear navigation for ECPs to quickly find the information and practice-support … [Read more...]

20 Reasons To Stock Sunglasses

You are either in the Sunglass Business or Your Not. When I say that I mean, eyecare offices shouldn't just put Sunglasses in for 'The Season', they should carry sunglasses all year. Sunglasses have no season, they can be worn everyday, all day, all year. You should also carry a big selection which may change for the season: fashion, function, … [Read more...]

12 Eyecare Retailers Making A Spectacle of Themselves

Over the years quite a few eyecare retailers have approached their optical business with a different set of eyes: Yogurt Shops, Art Shows, Pop Up Stores, Laughing Yoga classes and Eye Make Up. Some optical shops are taking the Flat Fee Approach, and of course Trunk Shows. In another area, some optical shops are focussing on  Vintage Eyewear, … [Read more...]

Kids Safari Sunglasses We Love

Most kids love animals and we found the cutest Safari Shades that are perfect and fun for kids to wear all year long. From Rons Optical these children's sunglasses feature polycarbonate lenses with UV protection. The round shapes can be worn by both boys and girls. Animal eyes or ears are set on the top bar giving a mischievous look to the … [Read more...]

Five #FF (Trivia) About Harry Potters Eyeglasses

Did you know that Harry Potter's Birthday is May 2? May 2 is also J.K. Rowlings Birthday. In honor of Harry Potter we bring to you a few bits of Harry Potter Eyewear Trivia Eye Bogglers: Spellotape was used to hold Harry Potters Glasses together. William Luff designed Harry Potter's eyeglasses in the films. Harry Potter was giving … [Read more...]

Super Optical Launches Profit Calculator for Eyecare Providers

Cincinnati, OH – April 2016 – Vision Expo East launched the formal debut of the all new Optical Profit Center showcasing how to increase profits at your practice through a small lab set-up and dispensing area. Super Optical, one of five contributing companies to the booth, found the best way to show increased profits was to offer an inter-active … [Read more...]

44 Eyeglasses Made From Reclaimed Trees

To celebrate Arbor Day, we put together eyewear made from salvaged-recycled or reclaimed wood and trees throughout the world. Wood-Trees is one of the easiest materials to recycle and reuse. With the amount of wood used in building, remodeling, furniture and more there is actually no need to ever cut down a tree. In a study,  states such … [Read more...]

Fun Frog Eye Trivia For Save The Frog Day

Frogs are really, really important to our environment.. they eat mosquitos and other pesky, biting insects. Unfortunately there are over 13 critically endangered frogs in the world today, which is why we have Save the Frog Day April 29. As an FYEye, Frog Jumping Day is May 13, Eye Didn't know this that Frogs can't swallow with their eyes … [Read more...]

RightEye Launches Eye-Tracking Test

WASHINGTON, April, 2017 — RightEye LLC, a leading technology innovator using eye tracking to revolutionize patient care and vision performance announced the launch of the RightEye Reading Test™, a revolutionary tool for educators, optometrists and specialists to noninvasively identify reading disorders in students of all ages. The new test, which … [Read more...]

What To Eyewear For Motorcycle Safety Awareness Month

May is Motorcycle Safety Awareness Month. To be safe, you have to see safe. To be safe you have to spread the word about Motorcycle Safety. Wearing these custom 'Motorcycle' Glasses is just the thing to drive some attention to this important issue. For the record we do not advocate wearing these type of eyeglasses when riding on a … [Read more...]

Optical Fun: Rhino Vision

Save The Rhino Day is May 1 and World Rhino Day is celebrated September 22. We have this day because due to loss of habitat and poaching, the numbers of Rhinos are rapidly decreasing with 3 out of 5 species are critically endangered.. In fact in 2016, the Black Rhino was officially declared extinct. South Africa is losing one Rhino every 18 hours. … [Read more...]

Automeyez Launches PDq A Faster PD Measuring Tool

Coral Springs, Fla. – 2017 – Automeyes Optical Solutions, an emerging technology platform, has developed an even faster and simpler way to take patient-fitting values, called “PDq.” PDq is designed to simplify the measurement-taking process as this new service requires no frame or other on-face fitting device. Automeyes, which is revolutionizing … [Read more...]

17 Reasons To Stock Children’s Sunglasses

We run this updated Kids Sunglass post every year about the importance of Kids Sunglasses.(for those who think, didn't I read this before?) Why? Because many eyecare professionals forget about kids, maybe they do not see that many kids, limited board space, no ROI or do not see vendors that offer kids sunglasses, which is why so many of the kids … [Read more...]

Five Up-Cycled Eyewear Displays

Using Upcycled materials in eyewear displays is becoming quite common. I don't know about you, but whenever I see someone who creates eye-catching stuff from trash is someone I admire. Someone who can visualize the possibilities of things we normally throw away or stick in the recycling bin. We came up with Five Found Objects that can easily be … [Read more...]

Four Sunglasses To Celebrate National Telephone Day

National Telephone Day is April 25 and National Day of Unplugging is March 3-4 in 2017, just in case you want to have an unplug day on a monthly basis. As we all know the telephone has evolved from wind up party lines to blue tooth headsets and smart phones. We are paying homage to oldie telephones with fun Telephone shades. New York City. The … [Read more...]