Optical Ownership: DeRigo x Boots x Walgreens

DeRigo is a fairly new player in the US optical industry, but not in Europe. Launched in 1978 they have quickly grown, especially with the purchase of Lozza Italy and REM eyewear in 2016. They officially entered the USA and Canada market in 2010 via Marr International. Propriety Brands- DeRigo: Police, Sting, Lozza Licensed Brands-DeRigo: … [Read more...]

How To Use The Lensmeter – A Simple Spherical Single-Vision Lens

Feel comfortable reading a simple spherical single-vision lens in the lensmeter. As you’ll see, when you watch the video, LaramyK is putting together kits, available for OpticianWorks Total Access members to check out, that contain various types of lenses, frame fronts and assignments, to give you the ability to gain some practical experience. The … [Read more...]

New Launch: KODAK Total Blue Finished Single Vision Lenses

Signet Armorlite introduces the availability of Kodak Total Blue Finished Single Vision Lenses in 1.60 and Aspheric 1.67. The exposure of potentially Harmful Blue Light is increasing every day in every age group. With the addition of finished single vision lenses, Kodak Total Blue Lens offers HEV Blue Light Filtration for every patient, at every … [Read more...]

Optical Ownership: HAL Holding N.V. x Grand Vision

Over the years, you have probably heard the name Hal Holding's. Who are they and what do they do? According to their website: HAL Investments B.V. is a private equity firm was founded in 1873 and is based in Rotterdam, Netherlands with an additional office in Amsterdam, Netherlands. HAL Investments B.V. operates as a subsidiary of HAL Holding … [Read more...]

Shamir Goes 100% Digital Freeform

San Diego, CA – June, 2017 - After continually being at the forefront of technology in the optical industry, Shamir is taking a forward-facing measure, removing all molded product offerings and announcing the move to 100% digital, Freeform® lenses. No longer feeling it’s appropriate to support old technology, moving forward, Shamir will only offer … [Read more...]

10 Ways To Market For National French Fry Day July 13

Normally we would not promote a marketing event for junk food like French Fries. We all know many people that won't order French Fries, but they certainly will be the first to take them off our plates. Like anything, eating FF in moderation is the key, because French Fries are high in Fat, Calories and Cholestral. That said, what can you do … [Read more...]

Optical Ownership: Luxottica x Essilor

Will the Luxottica- Essilor merger go through? I would say that if the Monsanto and Bayer, two of the largest toxic- pesticide companies in the world went through then  Luxottica - Essilor will most likely pass inspection. With them merging, who will own what? Both have online presence, both have 'propriety' brands as well as licensed … [Read more...]

Is that Online Eyewear Company Legitimate?

I attended an Earth Day event and a local San Diego online clothing company with bamboo sunglasses had a booth. Looking at the bamboo frames, I noticed there were no marking on the temples, no Country of Origin, no CE. I tell the guy, hey this is illegal, eyewear is classified as a medical device and you have the markings on the frame. He got a … [Read more...]

Pros and Cons Of Private Label Eyecare Products

What is private label? It is when a product is designed, manufactured or packaged for sale under the name of the retailer rather than that of the manufacturer.' Over the last several years it appears that Eyecare professionals have many more options in the Private Label sector: eyewear, eyeglass accessories and maybe some contact lenses if they … [Read more...]

Produce Inspired Shades Promo

As we all seek to learn how to engage online, I think we can learn from those those are successful at it. One company that I admire, is our local San Diego 'value' sunglass company Knockaround. 396, 304 Likes on Facebook, 41,800 Followers on Instagram, 16,300 Followers on Twitter. In the 'sunglass' arena, they are a leader in Likes and … [Read more...]

Eyecare Events: World Emoji Day July 17

Who remembers when all we had to use was a smiley face? There is a World Emoji Day and think about how much fun you could have with this on Facebook. Emoji contests, make your own Emoji, Favorite Emoji's, Decorate your glasses with Emoji's... Office Emojis Eye Bogglers: Emojis were invented in 1998 by  Shigetaka Kurita while working for … [Read more...]

A Father’s Day Ad We Love

Last year Meredith Bomse OD ran a Facebook contest that gave a fabulous Father's Day incentive to give a pair of glasses instead of a tie. Colorful and eye-catching all with the chance to win a pair of sunglasses. … [Read more...]

How To Edge and Finish Lenses In Office – An Introduction

This is your introduction to in-office lenses finishing. John walks you through finishing a simple single-vision job from the job tray to final inspection, edging the job on a Santinelli LE 700. Learn More: https://opticianworks.laramyk.com/ Known as finishing, edging, or glazing, follow John as he takes a simple single-vision job from the … [Read more...]

The Value of Admitting Mistakes

I was in a conversation with my 'know-it-all-smart-nephew' about mistakes and the importance of admitting you made a mistake. Nobody expects you to be perfect, after all to To Err Is Human, but people do want and expect someone to take ownership of a mistake, whether it was your fault or not. A perfect example is United Airlines: Were they at … [Read more...]

#nationaleyewearday is June 6

Zyloware invites all eyecare professionals and eyewear enthusiasts to join us on Tuesday, June 6th 2017 in celebration of the 2nd Annual National Eyewear Day. For anyone that requires prescription lenses to see, you know how much of an impact your glasses have on your daily life. Not only does eyewear help us see better, it makes us who we are! … [Read more...]