America Matters Day Is November 19: Made In USA Optical Goods

November is the time we list our bi-annual Made in USA Optical-Eyewear Listing. We are happy to announce that we have added a many new listings to include more eyewear and accessories plus we added a few contact lens companies. Just as an FYI, the Monday after Thanksgiving is, in which the consumer pledges to buy local. When … [Read more...]

America Recycles Day Award Goes To Leff Optical

For Earth Day we did Leff Optical and we are going give him another award for America Recycles Day November 15  because his flying helicopter is made entirely from stainless steel eyeglass temples and a Walkera Lama 2 helicopter. Tiny bearings are welded in place. There are no screws or clips every thing snaps into place.  Heat shrink tubing is … [Read more...]

History of Elsa Schiaparelli Eyewear RIP

Elsa Schiaparelli (10 September 1890 — 13 November 1973) was a noted fashion and eyewear designer. On Nov. 13 she departed this earth but her memory lives on today and is known as one of the most influential fashion designers. Today we honor one the the most reknown designers of all time. Elsa Schiaparelli, or "Schiap" as her friends would … [Read more...]

Four Holiday Windows For Eyecare Professionals

Are we all amazed that the Holiday Season starts in October? You go to pick up Halloween candy and already Holiday Stuff are on display. For retailers the world over the top shopping months start in September with Back To School. So the question arises, when do you start with Holiday Windows? Before Thanksgiving to take advantage of Black … [Read more...]

WileyX Reminds Us Of The Meaning of Veterans Day

Veteran Founded Company Has Protected The Vision of Soldiers and Law Enforcement For Three Decades Eyewear innovator Wiley X®, Inc. is celebrating 30 years of protecting the vision of America’s soldiers around the world.  So, it should come as little surprise that Veterans Day has always been a special holiday to the Livermore, California-based … [Read more...]

Recycled Art: Optical Lenses Made Into Insect Art

For America Recycles Day we found at the Festival Recycl'art in Ottawa this recycled optical lens art. One has to love the creative process, the lenses give off the shimmering effect, like insects. The lenses are made with cast off eyeglasses lenses Recycled Art Fest 2010 in Ottawa … [Read more...]

FastGrind Shipped to the U.S. Military across the World

Cincinnati, OH – October 2017 – Super Optical International has completed another shipment to the U.S. Military this year. FastGrind is utilized around the world by the U.S. Military to produce eyewear for our troops, as well as for humanitarian purposes. Super Optical is proud to offer its equipment to these men and women. They appreciate the … [Read more...]

TO DO: Prepare For Mobile Shopping During Holidays

As you prepare for the holidays, there are a few items to make note of and be prepared for. In particular Online Shopping is growing.  Therefore make sure your website is mobile friendly, beef up your #hashtags and online social media selling sites. Amazon Shipped more than 1 billion items in 2016 making it their best year ever and sales up 9x … [Read more...]

WileyX Donated 5% of Company Sales to Fire Victims

5% of all Company Sales October 30th and 31st was Donated to Those Affected by the  Devastating Napa County Fires Livermore, California-based Wiley X®, Inc. announced a program to help the victims of numerous wildfires that recently ravaged communities throughout the Napa Valley region.  On October 30 and October 31, 2017, the eyewear … [Read more...]

13 Time Trivia About Daylight Savings Time Nov. 4.

It's that time again to FALL BACK on November 4. Did you Know: 1.). Ben Franklin first suggested time change in 1784 in a written Satire in Paris, France. 2.) 1896: The next person to suggest a Daylight Saving Program was a bug collector who wanted more daylight in order to collect bugs in New Zealand. 3.) 1908: William Willett … [Read more...]

Three Up-Cycled Sunglass Storage Finds

For America'a Recycled Day we bring to you three new ideas to store your favorite sunwear. All are from found or up-cycled materials. Unfortunately, we have not been able to find original image credits. All images were found on Pinterest. Tis block of wood has 'holes' drilled in to hold the sunglasses and prongs to hold the eyeglass cases. The … [Read more...]

How Animals See The World Infographic

How animals see the world is a fun infographic for animal and vision lovers. Dogs detect in shades of blue, yellows and brown and sharks have almost a 360 degree visual field..   … [Read more...]

How To Promote Made In America Eyecare Products

America Made Matters Day is November 19 of every year. With the consumer is increasingly looking to support both Local and Made in America Products, Eyecare Professional can set up a Store within a Store Concept in their office, a designated spot just for Made in America products. Is made in USA products important? According to a 2015 Consumer … [Read more...]

Eyecare Retail Strategies In 2018: Pop Up Stores

As eyecare professionals are looking for new ways to reach consumers, you might reconsider POP UP Stores, which is now more that a trend.. it is a way of doing business. In fact Pop Up Republic now puts the value of Pop-Ups at $50 billion.. That $50 Billion includes eyecare as well as celebrity POP UPs with featured limited edition products from … [Read more...]

Vision-X Vision Plus Award Winners 2017 Announced

Hosted at the Dubai World Trade Centre last night (Wednesday), the Vision-X Vision Plus awards celebrated the latest in design for spectacles, sunglasses, contact lens, and ophthalmology equipment within the Middle Eastern market.  The 80-exhibitor strong three day trade event will run until 19 October (Thursday) and is set to return next year … [Read more...]