Recycling Do’s and Don’ts

I am an avid recycler, and just when I think I know everything there is to recycle, I got this update from earth911. Have I ever been doing this wrong! I just put a pizza box in the recycling- Little did I know!  Check out the below do's and don'ts from Earth 911. 'Contamination is everywhere when it comes to recycling. It most likely occurs … [Read more...]

Recycling Phone Books

It's phone book time again- If you have 5 phones, you are probably going to receive at least 5 phone books! The question to ask, do you use them all? Do you need that many phone books? So what's an office to do? Did You Know? 540 Million phone books are given out each year Phone Books make up for 660,000 tons of trash every … [Read more...]

Green Labeling- What Does It Mean?

If you are like me, you might get confused about all the labels on products. The important thing to remember is just because it has a label, does not mean it's something good. Some labels have very strict certifications and others rely on the honesty of manufacturers.  Why is it important to your office? #1.)  You will be able to speak … [Read more...]

Effective Business Meetings

How many of us actually sit down and have a business discussion with each of our vendors? I'm not talking about sitting down and buying. I am talking about having an open and honest discussion of your needs and goals and how that vendor fits into your marketing and inventory plans. We highly recommend at least once a year to meet with every one … [Read more...]

Keys to Effective Marketing Plans

When we started this blog, the first thing we did was come up with a marketing plan. We set goals, came up with a mission, and developed a marketing plan of what we had to do to run a successful business. It's not a hard thing to do, what is hard is implementation, follow up and tracking success. Marketing to many people is not the 'sexy' part of … [Read more...]

Retail Math for the Optical Retailer- Learn to Grow Your Businesss

True Story: Many years ago, I called an optometrist to ask if I could talk to him about his retail business. He very smartly informed me that he did not retail, he dispensed, and he did not sell. OK- but when you are in the business of selling products for a profit, by definition you are a retailer. As much as these might be a nasty words, retail, … [Read more...]

Optical Buying Habits for Increased Profitability

Had an appointment at a busy, established office. As I was showing frames, both buyers were trying on each frame and remarking how it didn't look good on them, and finally one of the buyers said, "I can't buy today, my face is too fat!" True Story ! You may laugh, and say that doesn't ever happen, believe it or not, similar type of scenarios occur … [Read more...]

Optical Education and Trade Shows

Online CE Association of Regulatory Boards of Optometry (COPE) AEA Cruises - Cruise seminars for optometrists Berkeley Optometry CE4Optometry Contact Lens Spectrum (OD's and Opticians_ EyeCEonline Find That CE FindCE.com - The Online Continuing Education Resource Indiana University- online CE Local EyeSite the premier … [Read more...]

Optical Trade Magazines- Links

Listing of eyecare and optical industry trade magazines and links Optical Trade Magazines Agingeye Times Archives Of Ophthalmology 20/20 Magazine (Jobson) American Journal Of Ophthamology Business Essentials (Jobson) Click (Jobson) Contact Lens Spectrum Digital Atlas Of OphthalmologyThe Digital Atlas of Ophthalmology is a … [Read more...]

Managed Care Programs

    Federal Employees Health Benefits Program (FEHBP) is a system of "managed competition" through which employee benefits are provided to full-time permanent civilian employees of the United States Government. It allows insurance companies and employee associations such as labor unions to develop health, dental, and allied plans to be … [Read more...]

Managed Care Terminology

The best Guide For Managed Care Terminalogy that we have found is from Pohly's Net Guide It Starts out with: AAPCC - see Adjusted Average Per Capita Cost. ABC - see Activity-Based Costing. Abuse - When used as a legal term in the business of healthcare, it normally refers to actions that do not involve intentional misrepresentations in … [Read more...]

HIPAA Resources for the Optical Professional

What is HIPAA? The Health Insurance Portability and Accountability Act (HIPAA) was enacted by the U.S. Congress in 1996. According to the Centers for Medicare and Medicaid Services (CMS) website, Title I of HIPAA protects health insurance coverage for workers and their families when they change or lose their jobs. Title II of HIPAA, known as the … [Read more...]

Preventing Identity Theft-Keys to Prevention

  When my friend Donna told me about her first Identity Theft problems year ago (she's had two!), was sorry for her, but the problem keep going on and on. It makes me very nervous, especially in the last year the following has happened to me!  I was one of the people that ID was taken from Country Wide Mortgage At work, ADP (payroll … [Read more...]

History of Eyeglasses

4 BC-65 AD-It's been reported that Seneca - the Roman statesman, dramatist, and philosopher ,used a glass globe filled with water as a magnifier to read "all the books of Rome." 1000's- Glass blowers in Italy are credited with producing reading stones made of solid glass. These devices were similar to hand-held magnifying lenses of today. … [Read more...]

Improving Your Vendor Relationships

This is a subject that is very true to my heart. Having been a vendor for over 20 years, I had always tried to be the very best rep in the field. Set appointments, never no- showed, never lied, stole, cheated or deceived, provided training and other like programs. I remember once, I was trying to set up a business meeting with a Dr. - He asked me … [Read more...]