Top 13 Reasons to Attend Optical State Trade Shows

Opto- West is coming up, I am very excited to be attending this show. It will be held at the Hyatt Grand Champion Resort in Indian Wells, CA, April 2-5th.  (www.optowest.com). It is always nice that an State trade show is located in a wonderful location. I've been to the Resort- it's great, the rooms are large, the staff nice and their is a ton of … [Read more...]

Doggie Sunglasses and The Optical Professional

Shirley did this great post on Taking Care of your Health and Doggie Sunglasses. - Started thinking about my friend Stephanie, in a visit to her OD would have bought a pair for her dog. In fact most of the dog owners I know would buy a pair, I would have bought a pair for my neighbors dog. Started thinking- could this be a fun little impulse buy … [Read more...]

Alternative Medicine and Eye Health

As I have been getting more and more into non-toxic and organic products- I started to wonder, what does that mean for the future of optical. The first Natural Optometrist I ever met, was Dr. Jeff Anshel of the Optometric Nutrition Society The Purpose of the Society is: To sponsor professional symposia as well as a website, and to generate … [Read more...]

Visionease Sustainability Statement

This is very impressive! Visionease Sustainability Statement As of March 1, 2008, all VEL products manufactured in its Ramsey, Minn.-facility are being made with 100 percent renewable energy. Beyond setting a new standard in the lens industry, VEL commitment to sustainability marks one of the largest industrial companies with 100 … [Read more...]

What’s in Your Swag Bag?

My dentist has the best Swag Bag. I leave with a personalized bag filled with goodies, toothbrush, floss, toothpaste and coupons! It makes me feel good and appreciated as a customer. Granted he doesn't provide the same type of Swag Bag that celebrities get just for showing up at some event. When I read about what these multi- millionaires get for … [Read more...]

Happy Green and Save $$$ Year

As we go into 2009 and start making New Year's Resolution's- I hope you will consider adding a little 'Green' into your year. A few simple and easy (and money saving) things you can do for 2009  1.) Precycle- Tp precycle, choose products that have minimal packaging or create less waste.  Buy products that can be recycled  2.) Buy in … [Read more...]

Lighting Made with Recycled Optical Materials

You have the Lions Club box, but still there is a lot of waste thrown away from old lenses, broken eyeglasses and demo lenses. Even through plastic is recyclable, you don't know if it is a #1,2,3,4,5,6 to know if your waste management will take it. Believe it or not old frames and lenses can be repurposed into a variety of fun and unique … [Read more...]

Health and Beauty- Non-Toxic Opportunities

As I was smearing lotion and makeup on last night in preparation for New Years Eve- I got to thinking how do cosmetics effect my eye health?  Everybody uses some kind of beauty product, from toothpaste, shampoo and makeup. According to the Environmental Working Group " The 10,500 unique chemical ingredients in these products equate to about one of … [Read more...]

Top 12- Small Business and Entrepreneur Blogs

The other day, I was tooling around on the web looking for some good business resources for us. Us, being The Optical Vision Site- we need  to be 'Linked In' and connected in the whole social media genre. Got to thinking- the exact same resources for us, are the exact same small business resources for any small business owner and entrepreneur. That … [Read more...]

Techno- Eyewear Hearing Aid Glasses

Could this be another opportunity for those who are hard of hearing? The glasses are great- and certainly trendy enough. I could see these in many situations- at a party- listening in on friends, for your friends who refuse to get a hearing aid (my brother!) I tried to go to the site- Sorry another language- got this from engadget  Check it out~ … [Read more...]

The Weekly Retail Experience

I don't subscribe to many online newsletters. The ones I do subscribe to are inspirational and have great usable information. One newsletter that I actually read and thoroughly enjoy is The Weekly Retail Experience by Doug Fleener of the Dynamic Experience Group. As an example- the last couple of newsletter topics were:  Maximize Your Post … [Read more...]

Can YouTube Help You?

Can Google and YouTube Help Retailers Download Profits? Friday November 14, 2008 Eye Boggling Stats 92 Million People Watch an average of 54.8 videos a year 75% of all Americans view at least 1 online video each month Average Viewer spend almost 6 hours per month watching videos. Google released its latest strategy for turning a … [Read more...]

Green Optical Vendors – The Consumer Wants to Know

I am an admitted treehugger, but this is not about me- this is about the consumer who wants to know who is green in the eyecare industry and who do they support. Go to Green Girls Global and check out the comments if you don't think it matters. So I thought I would do a post on who's doing what in the Environmental Arena. The following companies … [Read more...]

Solid Gold Eyewear – Is It For You?

Many years ago, I worked for Neostyle Eyewear (now Neostyle, Germany and Optylux) One of my favorite collections was the Solid Gold Collection, which was shown every year at Vision Expo. And yes, we placed the Solid Gold collection in eyewear boutiques. Surprisingly, the sell through was good. It's not a product that would sell everyday- or even … [Read more...]

Techno Eyewear- Vibrating Glasses to Keep You Awake

  In looking for opportunities that create some excitement and enhance the Talk Factor in your office, I came across these interesting Glasses that keep you awake! MyDo Bururu from Japan's Vision Optics. Apparently they vibrate as your head starts to nod off, thus hopefully keeping you awake. I can see this for driving, studying and other late … [Read more...]