39 Ways to Market Your Business

  Small business owners can easily get too involved in the day-to-day operations of their offices  to spend any time brainstorming marketing ideas or promotional events. Some retailers worry that marketing is too expensive, others may find it too time consuming. Without announcing who you are and what you sell, how will anyone know? Here are … [Read more...]

Optical Trade Associations

Eyecare and Optical Trade Industry Associations for manufacturers and distributors of eyecare products to opticians, optometrists and ophthalmologists Optical Wholesalers, Manufacturer, Suppliers Optical Laboratories Association (OLA) The Vision Council Contact Lens Manufacturers Association (CLMA) Contact Lens Council … [Read more...]

Donate or Volunteer- Optical Non-Profits

Donate or Volunteer- Optical Services-Get Involved!  American Council Of The Blind American Diabetes Association American Foundation For The Blind American Macular Degeneration Foundation (AMDF) Macular Degeneration Foundation American Nystagmus Network (ANN) Braille Institute InfantSEE nfantSEE® is a public health program … [Read more...]

No Junk Mail-Getting Rid Of Junk Mail

It’s Not Hard To Go Paperless There seems to be a resentment or fear of going paperless. But you are going to have to do it, per government mandates, so why not start small? Start with getting rid of your junk mail and go forward from that point. The easiest thing to do is assign a person to specific paperless tasks. As an example, 1 person … [Read more...]

International Optical Professional Associations

Orthoptic Association of Australia (OAA) British Contact Lens Association Cornea and Contact Lens Society of New Zealand Inc (CCLS) European Association for Vision and Eye Research (EVER) European Board of Ophthalmology (EBO) European Society of Ophthalmology (SOE) European Council Of Optometry And Optics European Ophthalmic … [Read more...]

Top 5 Reasons to Green Your Office

By now, you may think that 'Going Green' is the latest Trend, the new Black, you are already over it. You may think it's hard work, it doesn't effect you, these old hippies once again trying to change the world!  Maybe you don't care, thinking this is a trend that will go away like last year's PRADA bag. Think again, it's not going away, because we … [Read more...]

What is Sustainability in the Office?

What is Sustainability? Green is a general concept that encompasses the entire movement to become environmentally conscious. Sustainable is buying (or not buying) and/or using products of companies that lessen their total impact on the earth. Lessening impact is providing, using or supporting products that can be recycled, reused, re purposed … [Read more...]

Top 6 Keys to Recycling in the Office

I remember once, I got an email from a optician, who wrote "Help- they even put cans in the trash, where I work- what can I do?"  I have to admit that's pretty bad. Cans are the top recycled item, and it's pretty easy to recycle because every recycling program takes cans. The Top 2 Keys to recycling in an office is to have 1.) readily available … [Read more...]

Save Money- Save Energy

Making New Energy Habits All of these might seem time consuming and a hassle. Forming a new habit of turning off the lights and shutting down your computer is simply a process of time, repetition and growth. Just make it a point daily to do at least 1 of the below listed tasks and it will happen. Electricity Why ? According to Time … [Read more...]

Save $1000/ Year with Eco Friendly Kitchens

The kitchen can be a huge carbon footprint! Listed below are some areas of where you can save money in the kitchen with the added benefit helping the environment. Refrigerator: The refrigerator is the single biggest energy-consuming kitchen appliance. What it cost: Opening and closing the door costs between $30-$60.00 per … [Read more...]

Save Money with Less Water

Believe it or not, water is not a limitless resource. As many of you already know, many parts of the country are facing droughts and water rationing. Not only that, the water supply is becoming increasingly polluted due to many different reasons that all have to do with humans not taking care of the environment. If you want to know what you are … [Read more...]

Top 14 Ways to Increase Business by Word of Mouth

In these crazy times of merging, retailing, managed care and consumer disloyalty, the best and most cost efficient way an office can increase their business and continually remain profitable is by implementing a word of mouth advertising and marketing program. The key is to motivate buyers (your patients) into talking positively about you so … [Read more...]

Greening Your Office

Just an FYI- Half (50.8%) of U.S. workers say their company has a significant initiative such as carpooling and recycling, but most report being cynical about their employer’s motivation for going green, according to the American Workplace Poll, conducted by Zogby International and released by The Marlin Company. The poll surveyed 755 … [Read more...]

Optical Glossary

20/20 -the expression for normal eyesight (or 6/6 in countries where metric measurements are used). This notation is expressed as a fraction. The numerator (1st number) refers to the distance you were from the test chart, which is usually 20 feet (6 meters). The denominator (2nd number) denotes the distance at which a person with normal eyesight … [Read more...]

The High Cost of Frame Returns

Being Able to Return Product is a given in the optical industry. It is the bane of every manufacturer's existence, leading to increased costs- which ultimately you and the consumer pay for. Not only are you paying the cost in the higher price of frames, but you pay again by returning product. As most frame reps will attest, the #1 Question they … [Read more...]