Techno Eyewear- The Future

We have been publishing all these really cool sunglasses. I have shown this trendy and techno eyewear friends and family and they love them! Why because they are gadget freaks. It used to be that people talked about just fashion and eyewear. Today, you have more market segments available- 'Techie Wear', 'Green Wear' and of course 'Boring Wear' … [Read more...]

Techno Eyewear- Swiss Army Eyewear

  These Techno Eyewear are Swiss Army Sunglasses. You can choose from over 240 different tools to put in it, including paintbrushes, a backscratcher, and a variety of knives. Available from Not-So-Bright- Sunwear in Germany. Can't find them on the internet although- (This is from 2007) I wonder if you can take these through security? How heavy … [Read more...]

Eco Friendly and Uninterruptible Power Supply (UPS)

We subscribe to many newsletters, but one of my favorites is Envirogadget.com and I am not even a gadget person! I like them because the site deals with gadgets to help you save money in the home and the office. Personally speaking, I love to save money!                        UPS (ininterruptible power … [Read more...]

Vision West Sponsors Dr. Aaron Lech Seminar

          We just received this press release from Vision West about a new seminar program they will be sponsoring. The topic is intriguing, as a way of competing in today's marketplace.  Vision West has a long tradition of supporting independent eye care providers with continuing education and staff training programs. In 2009 … [Read more...]

Non Verbal Communication and Optical Patient Care

You know the expression, Actions speak Louder than Words- Well it's true, because those actions are non- verbal communication with your optical patients. Our recommendation- Review the List below, take a week and monitor yourself and all other optical staff to get you all in the habit of Excellent non verbal communication with your optical … [Read more...]

How to Tell If Your Patient is Lying

I found this Body Language video very interesting. In the frantic rush of day to day living, sometimes we forget to read the clues our friends, customers and patients are sending out. Just by reading the body language clues, we can become more customer friendly and customer focused. To make this a part of your everyday patient focus, practice in … [Read more...]

Energy Efficient Office and Vehicle Tax Credits

The following are some helpful hints- which not only can save you money in the home but in the office as well  For more information- go to Alliance to Save Energy- which has tons of great information  "President Bush has signed into law new consumer tax credits for energy efficiency home improvements, as well as purchases of plug-in hybrid … [Read more...]

Why Should People Do Optical Business With You?

Last week was The Vision Council Executive Summit meeting held in San Diego. We were very fortunate to have a wonderful guest speak, Michael Treacy who has written several books. In this very informative and motivational seminar he spoke about the Discipline of Market Leaders and how to grow at Double Digit consistently, even in times of … [Read more...]

Asianwolf Mobile Sunglass Recorder w/2GB Memory

Just had to post this- Fun this is a link … [Read more...]

Advantages and Disadvantages of Contact Lenses

Contributed by Ann Vogel from allabouteyecare.org Advantages and Disadvantages of Wearing Contact Lenses For those who are considering getting contact lenses to replace their glasses and for those who are not too sure about which is better for them there are some things you should be aware of before you make your decision. It has been … [Read more...]

Optical Vendors- A Primary Source of Referrals

How many times has an optical vendor come into your office and you retreat to the back room? Have you ever ignored one of your vendors? Stood them up for an appointment? Treated them rudely? Your optical vendors can be your best advocates in getting and keeping new patients.  As a field eyeglass rep for over 25 years, I have carefully trained my … [Read more...]

Saving Energy is Good Business

        Eye Bogglers The average California small business spends almost double the national average on electricity bills! By making energy efficiency upgrades, businesses can reduce annual energy use by 30% and enjoy smaller electric bills. Optical Business Benefits  Save Money-  By switching machines off after use, or … [Read more...]

Kaiser Permanente to Green the Health Care Industry

This is an old article from 2007. What is interesting is Kaiser started Greening Health, way before it became the 'In Thing' to do. They were visionary in evaluating what is best for not only their patients but their staff is well.  From California Green Solutions Kaiser Permanente has created the Global Health and Safety Initiative (GHSI) to … [Read more...]

State of the Optical Industry

We received a report from Vision Watch, stating the optical industry was down $500 Million in 2008. Vision Watch tracks and looks at the whole optical industry and publishes reports with market trends. "VisionWatchsm is the only large scale continuous consumer measurement exclusively designed for the eyewear and eyecare industry. VisionWatch is … [Read more...]

Teklite- Eco Friendly Lenses From Frames Direct

These lenses are from Frames Direct- 'The Teklite production process reclaims more than 90% of the plastic left over from the initial injection molding stage of lens making for secondary uses such as automobile and toy manufacturing.' The appeal: The Eco Friendly Consumer which is over 50% of the marketplace today. The reason why I put this … [Read more...]