Eyecare Security: Change Your Password Hints

How many websites and services have you signed up with where they ask and record personal questions? From Facebook to Yahoo, Match to Pandora. There are a lot of websites out there storing your personal information. The problem is, those same questions are being asked on websites where money might be involved, lot of money. Think about it. Your … [Read more...]

Learning To Love The Hate

“People hate as they love, unreasonably.” ― William Makepeace Thackeray  If you follow some of the online optical forums you see Optometrists and Opticians complain about customer complaints. Every manner of euphemism is thrown out about the haters who hate and are of course being unreasonable in their description of XYZ Optometry and whatever … [Read more...]

Google Focus: Smart Phones-Need Mobile Friendly Websites

It’s no secret that we live in a mobile world today. Most of us feel naked without our smart phone by our side. It’s usually the first thing we check when we wake up and one of the last things we put down when we go to sleep at night. There is a joke going around that says “I’m having a few people over later to stare at their phones if you would … [Read more...]

Mobile Pop-Ups Can Cost You

Do you have popup ads or interstitials on your website and in particular, your mobile website? You have until January 9, 2017 to fix that. Google announced this week that “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly”, which is Google speak for STOP with all the … [Read more...]

Google Expands Mobilegeddon In May

Last April, Google began favoring websites that were mobile-friendly over websites that were not on mobile devices. Dubbed Mobilegeddon, that algorithm change meant that those websites who were still using outdated code that only appeared correctly on desktop computers were going to show up behind those websites that were mobile friendly. Last … [Read more...]

Website Security

Many of us think of our website as our lifeline to the outside world. The World Wide Web is how prospective patients and customers research where to do business next and our websites are what convinces them we are the ones to do business with. Like the light switch in our offices or the phones our desks, we expect our websites to work whenever … [Read more...]

FREE EYE EXAMS!

Sorry Optometrists. Sorry Ophthalmologists. You spent all those years in college learning how to provide eye exams only to have some programmers create an app that does the exact same thing. Why should anyone have to take time out of their busy day to drive down to your practice and pay $140 of their hard earned money to get the very same eye exam … [Read more...]

My My Myopia

This past weekend I was able to sit in on the ECL Symposium on Myopia Epidemic and Myopia Progression put on at The Contact Lens Educational Summit in Denver, Colorado. Surrounded by Optometrists and Ophthalmologists from across the country, I felt a little out of place, but enjoyed learning a little something about Myopia that I would like to … [Read more...]

To Do Now: Prepare For The Chip

Mark October 1st on your calendar and do something about it today, and no, we don’t mean finalize your Halloween costume, though ignoring this deadline could be very scary. October 1st is the deadline to switch your credit card terminals to accept EMV (Europay, MasterCard, Visa) chip based cards. We all remember the recent data breaches that … [Read more...]

Beware Mobilegeddon On April 21

Mobile is in. How often do you see a group of people chatting on the subway, at the airport, in the coffee shop, or even in your waiting room? Their eyes and most likely yours too are focused on the small screen of our smartphones and tablets. We check email with them. We peruse Facebook on them. We search on Google with them. We use them as our … [Read more...]

Cash, Check or Phone?

Many of you know a little about Apple Pay that was introduced last fall with the launch of the iPhone 6. While mobile payment was not invented by Apple, neither was a mobile MP3 player. Apple however understands how to make technology cool and work well for most consumers. Apple Pay changed the dynamics of credit card payment systems by … [Read more...]

Quick Tip: Shortcut To See If Your Website Is Mobile Friendly

We’ve discussed the importance of mobile websites for 2015 in past articles. Over 50% of web traffic today is done on a smartphone or tablet. If your website isn’t mobile friendly, 70% of people will press the back button and look online elsewhere. I just learned of a fun easy to use shortcut in the Firefox browser that will allow you to look at … [Read more...]

Beware the Bogus Bill

As a business owner you have probably seen your share of “invoices” for yellow page ads you never agreed to. Scams like this have proliferated for years, bilking millions out of small businesses too busy to double check every invoice and statement that arrives in the mail when they are too busy trying to do exams or sell eyewear. These scammers … [Read more...]

Should You Offer Apple Pay?

Many of us are old enough to remember TV shows like Star Trek where they had “outgrown” the use of crude currencies to be exchanged for goods or services and used only credits that existed in some digital ether. Well, we are far from ever giving up on money, but we are a lot closer to digital credits than ever as well. While a number virtual … [Read more...]

Top Five Website Trends For 2015

It’s the time of year we look back at the past year as we plan the upcoming year. What brands and products did you add this year to your practice that worked and which will you be replacing next year? What staff members did a great job whom you plan on keeping and even promoting and who will you be replacing? It’s a good time to look at your … [Read more...]