Online Reviews: The New Marketing Currency

Eyecare Pro has a monthly e-blast on on EyeCare Practice of the Month. August was about successful ways to incorporate and use online reviews for the betterment of the practice. Their Marketing Practice of the Month is an Olympic Gold Medalist in getting and utilizing reviews. Like all Olympians, they have worked tirelessly to achieve their … [Read more...]

The “Google Partner” Scam

I don't know about you, but over the last 6 months, I have had a number of calls from Google. While I deleted them, I was wondering, why in the world would google make cold calls like that? Daniel Rostenne from Eye Care Pros gives us some information about those calls. 'We have had a number of ODs ask us about solicitation calls they received … [Read more...]

Changes at Google That Might Affect Your Web Traffic

There have been a lot of changes at Google the past couple of weeks. The change that is most immediately relevant for your optometry practice is the 3-pack. Google 3-Packs Until last week, the first page of Google’s local search results displayed seven of the top local results along with a local area map with pins at the location of those … [Read more...]

Freebie Friday: ACA Pediatric Marketing

Isn't this the coolest ad? Eyecare Pro is offering FREE materials to use to market for ACA Pediatric Vision Provision. Cute advertising.. go for it. … [Read more...]