Pantone Colors Winter 2017

Several fashion houses, plus The Pantone Color Institute, have released their takes on hot colors for winter. Here we bring you a look at top fashion takes and who is spending what. To put it in perspective, spending varies dramatically by region. For example, the average resident of Manhattan spends the most on fashion–$362 a month. And the least? … [Read more...]

Disabilities & Store Design

October is National Disability Employment Awareness Month and a good time to review how compliant is your office to the Americans With Disabilities Act (ADA) Nearly 20 percent of the U.S. population has some sort of disability that requires accommodations in retail locations. Add to that the fact that more than 70 million Americans will be over … [Read more...]

10 Online Selling Strategies For Eyecare Professionals

Shamir had some fantastic selling online strategies for eyecare professionals if you choose to get into the online retail arena. Online can complement in-store, for sure. Here we feature 10 ways to sell online without selling out, plus tips on how to balance brick with click. Tip: Don’t sell the same eyewear online that you do at your … [Read more...]

10 Tips For Eyecare Practices To Avoid Cyber Attacks

A couple of months we wrote a post on the increase of hackers and Ransomware. Hacking continues to increase with Healthcare-record hacking skyrocketing by 11,000% last year. In fact, one in three Americans has had their records compromised, but very few realize it. What happens to those records? According to NBCNews.com, “One site offers … [Read more...]

Eyewear Merchandising Tips For Spring 2016

Your fashion-savvy customers are already thinking spring and summer with these merchandising tips. To make sure you, your offerings, and your merchandising speak their language, here are some key trends in women’s fashion for the upcoming seasons. We’ve included 7 major trends (from bgfashion.net), each followed by one of our own tips on how you … [Read more...]