Optical Burnout? Try These Simple Steps To Reduce TOB

We all have it, TOB, Total Optical Burnout. We may love our jobs, but it increasingly stress happens, because it is difficult to turn or tune off. The American Psychological Association in a survey states the top three major sources of stress are: money, workplace and family responsibilities among U.S. adults. In 2015, it was found that Millennials … [Read more...]

What is Revenue Cycle Management?

Managing insurance claim reimbursements is a time-consuming, error-prone task. To help optometric practices manage claims more effectively, many companies that offer claim management solutions also offer revenue cycle management services. But, what is revenue cycle management anyways? For optometric practices struggling to work insurance claims … [Read more...]

Eyecare Billing Tips to Avoid Claim Denials

Visionweb's blog had a few great reminders on eyecare Billing Tips to Avoid Denials on insurance claims. Denials are costly and time consuming, so read this tips to save both time and money.  Your practice relies on insurance claims to generate revenue. However, common errors are resulting in denied claims, wasted time, and lost revenue. It’s … [Read more...]

10 Online Business Classes For Eyecare Professionals

We've heard a lot across the industry that many optometry students wish they had more business courses during their time in school. If you decide to work in an independent eyecare practice after graduation, business skills are an important part of the job. Luckily, today there are online classes out there for just about anything, and you can … [Read more...]

Goal Setting In Eyecare Offices

Every business should be working towards some type of goal. Goals help motivate your team and help you measure and monitor success on different initiatives in your practice. But, it's also something that's easy to push to the wayside when you're busy managing a practice and taking care of patients day in and day out. Today we want to share … [Read more...]

Freemonium Benefits

We are becoming a Freemonium culture. Who doesn't want FREE stuff! When we go to the dentist, they give us a dental kit and we feel appreciated. Costco hands out free samples of food. The reason why.. loyalty. VisionWeb gives us a few more tips on the benefits of handing out Freebies. Optical Resources: The Benefits of Handing Out … [Read more...]

Should You Have An Eyecare Bonus Program?

Over and over the subject comes up about bonus programs for eyecare staff. Should you  bonus or commission staff? Which staff is included and how much? Reality is every single member of  eyecare staff contributes to overall profitability, customer service, satisfaction and the smooth running of the office. VisionWeb brought up some issues to … [Read more...]

4 Tips To Keep Your Best Eyecare Employees

Employee turnover cost money. According to Investopedia An $8.00/hour can cost a company $3500 a year in turnover costs. In Training magazine in 2007, companies spent an average of over $1,200 annually per employee. In 2005, employees spent an average of 32 hours per year on training. Another survey of 610 CEOs by Harvard Business School: mid-level … [Read more...]

Can’t Miss Optical Industry Events at Vision Expo East 2016

I can't believe it is here! Vision Expo East 2016. So many events... so little time. So much to see.. For a list of all events see the Vision Expo East Calendar. Celebrities appearances such as: Shaquille O'Neal will be at the Zyloware booth #4752, Jonathan Adler will be REM (#4852) Teenage Mutant Turtles @Nouveau Eyewear (#4020) Eye Rock is … [Read more...]

Steps To Shopping for Optical Software At Vision Expo East

Many offices will be at Vision Expo looking at, evaluating, testing and shopping for optical software. VisionWeb offers several excellent guidelines including their excellent ebook  The Ultimate Optometry Software Buying Guide. They ran a post on on How to Profile Your Practice before Shopping for Optical Software which we strongly recommend … [Read more...]

3 Tips To Beating Your Online Eyewear Competition

It's not a surprise that your optical shop is facing competition from online retailers. Online companies often have large marketing campaigns and lower prices, which can make them hard to compete with. But your practice's expert knowledge coupled with quality products in your optical shop should have what it takes to compete with online giants. So … [Read more...]

Don’t Forget Online CE: January 16 and 17 2016

What: CEwire2016 is the new virtual CE conference by ODwire.org, the largest online eyecare industry community for ECPs. Over 1,500 ODs attended CEwire2015, and tens of thousands of CE credits were earned, so don't miss your chance to participate in CEwire2016. When: CEwire2016 will be held live online on January 16th and 17th, 2016 from … [Read more...]

Referral Program Ideas for Managing Eye Care Patients

Word of mouth, peer to peer referrals are often the cheapest and best form of advertising that your eyecare practice can receive. While many people look to the Internet when it comes to finding new businesses and healthcare providers in their area, many others turn to friends and family for a more trustworthy recommendation. How do you thank your … [Read more...]

Promoting Your Optical Business On Facebook

If you have ever wondered how to do Facebook advertising or even if it is really worth it. Results can be mixed unless you are targeting the right audience. What we do know it is more cost effective to advertise on Facebook than the yellow pages. VisionWeb has created a step by step how to Promote Your page on Facebook. It is very easy to do: … [Read more...]

eyeRead: Sticking Points Helps To Understand Generation Gaps

The Optical Women presented a panel discussion at Vision Expo West on dealing with different age groups (Millenials). The panel was based on the book, Sticking Points. Shirley and I were unable to attend but the women at VisionWeb were. Here is their story: In almost every office of every business you'll find a team of staff that ranges across … [Read more...]