Alexandria, VA (October 18, 2016) – The Vision Council is pleased to announce Ashley Mills as the new CEO following the retirement of industry veteran Mike Daley, previously announced in June.
Ashley brings over 20 years of progressive trade association management, marketing and leadership experience to the position. Ashley joined The Vision Council as the Vice President of Tradeshows & Meetings in January of this year after serving as the Director of Communications for the National Restaurant Association Educational Foundation. Prior to that, she held marketing positions with The Council on Foundations and Seenery Productions, and served as The Vision Council’s Director of Marketing & Shows from 2003-2006.
“I am thrilled to have the opportunity to lead The Vision Council forward,” said Mills. “Thanks to Mike Daley’s careful stewardship of the association, the great work of the team of professionals who serve our membership, and the commitment and high level of engagement among our volunteer leadership, the organization is poised to be even more effective and impactful in delivering on our mission to grow the marketplace and ensure the success of our members.”
Ashley will officially begin her role as CEO on November 1. Mike Daley will continue his work with The Vision Council through December 1, providing a seamless transition for the organization and membership.
About The Vision Council
Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses. For more information, visit www.thevisioncouncil.org.