Vision West Partners with Adlens

adjustables_brandSan Diego, CA – 2014 – Premier eyecare business group Vision West (www.vweye.com) has announced a partnership with eyewear manufacturer Adlens® to make their line of unique instantly adjustable eyewear available to members.

“We are very excited to extend our product line and resources to Vision West and its members,” said Michael C. Ferrara, Chief Executive Officer and Executive Chairman of Adlens. “Adlens’ unique variable focus technology can help eye care professionals increase their second pair sales by offering the ideal back-up pair for all distances at a great price.”

Adlens variable focus eyewear is completely customizable based on the exact vision needs of the wearer. All of Adlens’ products line can be easily adjusted to any prescription by simply turning a dial at the frame’s temple. In Adlens AdjustablesTM and EmergenseeTM product lines, two wave-shaped polycarbonate plates glide across one another when the dial is turned, adjusting the power until the wearer can see well. And Adlens’ John LennonTM Collection and Hemisphere® products use Fluid-Injection Technology where fluid is injected into an elastic membrane inside each lens, altering the power of the lens to the correct power.

Through this exclusive vendor partnership, Vision West members will have the opportunity to purchase Adlens eyewear through exclusive discounts. Additionally, Adlens will provide customized training and materials for eye care professionals and their staff, and can offer product presentations to groups of store and training managers. Additionally, with a qualifying minimum order, members will have access to a variety of Adlens merchandizing options to help create custom displays for their practices.

“We are excited to partner with Adlens to offer our members such a unique eyewear line to help them boost their incremental sales,” said Joseph Mallinger, OD, MBA, Vision West CEO and President. “In today’s ophthalmic world, it is important for eye care professionals to continually offer their patients the most cutting-edge products to allow themselves to stand out from the pack, and this partnership with Adlens will allow them to do just that.”

About Adlens

Co-founded in 2005 in Oxford, England by businessman and philanthropist James Chen, Adlens® is the global leader in variable focus eyewear. Its highly skilled team of engineers, eyecare professionals and designers has developed a completely new category of vision correction. Adlens® is a commercial business with a social soul: for every pair of Fluid-Injection glasses purchased, the company donates a pair of glasses to someone in the developing world as part of its Buy One Give One programme. Distribution of the glasses is administered by Vision for a Nation®, a charitable foundation running an innovative programme to provide universal access to eyeglasses, one nation at a time, starting in Rwanda.

About Vision West

Based in San Diego, California, Vision West is a nation-wide membership based Eyecare Business Group, providing practice management and buying group resources. Founded in 1988 by the California Optometric Association, Vision West is privately held. Vision West provides members with competitive discounts and programs with more than 250 vendor partners. Passing on the full-negotiated discount to members, Vision West does not charge a membership fee or require a minimum purchase volume. Their consolidated statement provides members with detailed information to help manage cash flow. Members can also access their account with 24/7 web enhanced online tools that provide options to receive invoices, statement detail, pay online and generate key reports. Vision West is committed to the profession by providing resources to help support the Independent Eyecare Professional , as well as providing continued industry support to State Optometric Associations, COVD and various IPAs and partners. For more information, please visit www.vweye.com.

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