Should You Barter for Optical Services?

Today is a swapping or bartering economy. You can swap anything from homes to clothes. But should you swap for eyecare services? There are pros and cons to bartering and tempting if you probably have patients that offer services that you could use in exchange for eye exams- Tasks such as office cleaning, garden or lawn work, receptionist, insurance … [Read more...]

Eyenavision Appoints Dave Eichelberger and Sue Creek To Sales

PITTSBURGH, Pennsylvania (August 30, 2017) - Eyenavision, Inc., a company focused on providing innovative products to the optical industry including the patented Chemistrie magnetic lens layering technology, is pleased to announce the appointment of Dave Eichelberger as Vice President of Sales, and Sue Creek as Director of Sales. Mr. … [Read more...]

Should You Swim With Sharks And Start An Eyewear Business?

It seems that everybody has a brilliant idea for an eyewear collection. You read about it on Optical Forums, where I do start, where do I get  product, what do I need and the best of all.. I have a brilliant idea for a line. Then you read on the Crowd-Source sites: .. 'we were surfing and we couldn't find the right 'wayfarer' type glasses … [Read more...]

What’s Wrong With This Picture? Is Prive Eyewear Disruptive?

We received this press release and I was like HUH, you have GOT TO BE KIDDING ME! another cheap celebrity sunwear collection and another Yawn 'Disruptive' eyeglass company: Hollywood Heavyweights + Retail Renegade + Amazon Launch Privé Revaux Eyewear: Jamie Foxx, Hailee Steinfeld, Ashley Benson, Jeremy Piven Join Forces With Disruptive Eyewear … [Read more...]

$300 Million Growth for Vision Care Industry

VisionWatch Report Indicates Nearly $300 Million Growth for Vision Care Industry Prescription lenses, eye exams lead industry growth. *Alexandria, VA (June, 2017)* –  The Vision Council released its quarterly VisionWatch market research report for the first quarter of 2017. Results indicate that the total vision care industry has generated … [Read more...]

Prop 65: New Warning Language Mandatory

As you are aware, Proposition (“Prop”) 65, known as the Safe Drinking Water and Toxic Enforcement Act, sets out environmental regulations regarding toxic chemical substances that businesses are subject to when they sell merchandise in California, or if they are physically located in the state. These regulations serve as a “warning” or “labeling” … [Read more...]

National Vision Inc. Honors 115 Optometrists

National Vision Inc. Honors 115 Optometrists with Anniversary Milestone Awards During Company’s Annual Continuing Education Symposium in Chicago Chicago, June, 2017 – National Vision Inc., one of the nation’s largest optical retailers, recognized 115 optometrists affiliated with the company for service milestones ranging from five to 25 years at … [Read more...]

The 60 Minutes Luxottica Show Was Fake News

Back in 2013, 60 Minutes ran an expose on Luxottica, claiming they owned 80% of the eyeglass market and they were basically gouging consumers on pricing (Sticker Shock) This is no more true today than it was four years ago. Today, we just have another term for the piece, “FAKE NEWS. The problem was and still is that we, optical professionals bought … [Read more...]

WileyX Selected As Small Business of The Year

California Small Business Day™ 2017 Honors Eyewear Company  Known for Superior Visual Performance and Cutting-Edge Protection   Wiley X®, Inc., an innovator in premium protective eyewear since 1987, has been recognized as a “Small Business of the Year” for California’s 16th Assembly District.  Chosen by State Assemblywoman Catherine Baker, the … [Read more...]

Optical Ownership: DeRigo x Boots x Walgreens

DeRigo is a fairly new player in the US optical industry, but not in Europe. Launched in 1978 they have quickly grown, especially with the purchase of Lozza Italy and REM eyewear in 2016. They officially entered the USA and Canada market in 2010 via Marr International. Propriety Brands- DeRigo: Police, Sting, Lozza Licensed Brands-DeRigo: … [Read more...]

Optical Ownership: Luxottica x Essilor

Will the Luxottica- Essilor merger go through? I would say that if the Monsanto and Bayer, two of the largest toxic- pesticide companies in the world went through then  Luxottica - Essilor will most likely pass inspection. With them merging, who will own what? Both have online presence, both have 'propriety' brands as well as licensed … [Read more...]

Signet Armorlite Partners with C&E Vision Buying Group

CARLSBAD, CA (May 19, 2017) – Signet Armorlite has signed a vendor agreement with C&E Vision Buying Group. This partnership will provide C&E Vision members the benefits of the Kodak brand name with a high-quality lens portfolio. C&E Vision was founded in 1983 to provide Independent Eyecare Professionals (IEPs) the buying power to … [Read more...]

Costa to Offer OCEARCH Trip Sweepstakes, Celebrity Meet-and-Greet at VEE

DAYTONA BEACH, Fla, 2017 – This year at Vision Expo East, Costa will be offering eyecare professionals (ECPs) an opportunity to win a once-in-a-lifetime trip to join the OCEARCH team on their boat in New York this August. All VEE attendees can also meet Founding Chairman and Expedition Leader Chris Fischer of OCEARCH at the Costa promotional booth … [Read more...]

12 Lessons We Learned From Warby Parker

I think the best thing about the Luxottica- Essilor deal is just maybe we can get over the Warby Parker Stories. I think that Warby Parker in general has been good for the optical industry.  (Shoot me now!) When they started in 2010 they were disruptors and because of them and other disruptors, eyecare professionals had to change. That is not a bad … [Read more...]

New Years Resolution: No Returns, No Exchanges

One area of inventory management that we challenge eyecare professionals to do in 2017 is to eliminate returning and exchanging eyewear. Unfortunately the advantage of Being Able to Return Product costs everyone. Suppliers, eyecare offices and even the consumer. It is an inefficient way to do business, because the buyer is not accountable to … [Read more...]