Interview with Leading Optometrist Eric M. White

Continuing our series of interviews with leaders in the field of optometry here is Interview Number 3 with Eric M. White, O.D. This follows Doctors Vision Center Interview with Sherrie Rogerson - VP of Strategic Marketing and our second with Joseph C. Mallinger, OD, MBA, FAAO - President/CEO of Vision West, Inc. I have known Eric since 1996 when … [Read more...]

Eric White OD – Gunnar Optiks Experience

During our recent interview with Eric White, OD he spoke a lot about optimizing new opportunities and products in order to provide his patients with the most up-to-date and effective technology. Computer Vision Syndrome, (OVS) was one area of particular interest as we all spend more and more time in front of a computer screen. Relevant to this, I … [Read more...]

Business Writing 101

Cna yuo raed tihs? i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl … [Read more...]

Optical Measurements and Prescription Laws

Our Friends over at EyeOverheard- posted some interesting articles this week: One article- Patient's and the Laws about giving out PD's.- brought up some points I never thought about!  ...It is about the plight of a patient wanting information and how they were denied. It ends up with a look at how online ordering is progressing. fter Cindy … [Read more...]

Doctors Vision Center Interview

Some optical retailers are seen as product/retail orientated and others as patient/health orientated. Doctors Vision Center is a much talked about company in the optical industry as it has a reputation for being a business that does the best of both worlds. I saw that one of our subscribers is Sherrie Rogerson who is VP of Strategic Marketing for … [Read more...]

Practice What We Optically Preach

Today is the day to Practice What We Optically Preach. We all know that the best way to build your optical business or any business for that matter is from customer referrals. Therefore in the practice what we optically preach spirit we are asking you to refer this site to your optical associates and optical buddies. Yes, this is a shameless plug … [Read more...]

Recession Jargon – Optical or Not

I can't believe I am writing a post on this but as there is so much jargon being used I thought it would be a good idea to know what it all means as it doesn't matter what industry you are in Optical or not, it is the same jargon! However, the Optical Industry is in a much better position to make it through this recession than many other industries … [Read more...]

Business Strategies for the Optical Retailer

I don't read many consumer magazines and only subscribe to one, Real Simple Magazine. I like it because it always has good simple ideas and usually the focus is on making life easier. This relates very well to business as well. In February's issue there is a great article talking about 10 business strategies from author Patrick Lencioni. The … [Read more...]

Top 12- Small Business and Entrepreneur Blogs

The other day, I was tooling around on the web looking for some good business resources for us. Us, being The Optical Vision Site- we need  to be 'Linked In' and connected in the whole social media genre. Got to thinking- the exact same resources for us, are the exact same small business resources for any small business owner and entrepreneur. That … [Read more...]

New Year Resolutions

         OK, it is almost that time of year again when we are supposed to make our New Year resolutions. This year I am going to take the personal resolutions and see how they apply to my business as well. So for me it is the same old list really: Eat better, exercise more, lose weight Be more productive with my time, less TV, less … [Read more...]

Women in Optical – Success Stories

I was sorting through my old copies of optical trade magazines last night, trying to clean up my office for the coming year. I could not bring myself to throw away the July 21, 2008 edition of Vision Monday as it is the Success Stories Optical's Most Influential Women. I can't believe it is the sixth year of this already and it is just as exciting, … [Read more...]

Goal Setting for 2009

I just came back from Ecuador and had the opportunity to travel with a 19 yr old. One night she pulled out her list of goals to share with us. To tell you the truth, it was impressive. She carries this list with her and checks off her accomplishments as she goes. How many 19 year olds even know what they want to do? How many people in general even … [Read more...]

Keys to Effective Marketing Plans

When we started this blog, the first thing we did was come up with a marketing plan. We set goals, came up with a mission, and developed a marketing plan of what we had to do to run a successful business. It's not a hard thing to do, what is hard is implementation, follow up and tracking success. Marketing to many people is not the 'sexy' part of … [Read more...]