How Many Optical Apps Are There?

The good news and the bad news about Apps. A few years ago we posted a list of eyewear and optical apps. There were about 100. They ranged under various categories from Medical to Entertainment. Guess what, many of those apps that were listed a few years ago are gone.. but for every gone App, hundreds have replaced them. What we do know, as … [Read more...]

Opticians Wanted For a Special Project

John Seegers of OpticianWorks is working on a Special Project and is seeking FRESH optical voices who want to help-contribute-change and have a voice in the optical industry. If you are an an experienced ECP who sells, cuts jobs, dispenses, files insurance and troubleshoots, people listen and talk to you, you might want to talk to John. This … [Read more...]

Win Swag At CV Wherever You Go Contest

ClearVision Optical introduces “Take CVO Wherever You Go,” its latest photo-driven social media contest, in which customers show off ClearVision “swag” items for a chance to win. Promoted on ClearVision’s Share the photo on ClearVision’s Facebook, Twitter and Instagram (@ClearVisionOptical) channels, “Take CVO Wherever You Go” encourages … [Read more...]

Luxury, Exclusive Eyewear And Buying Groups

A while ago on one of the forums, someone asked about the benefits of buying groups.. which in turn touched off a long thread about optical buying groups. which lead me to believe that many people don't know what a buying group does or the benefits of being in a buying group. A buying group utilizes the power of their full membership to … [Read more...]

Spective Launches Sunglass Design Platform To Create, Market And Sell

The custom eyewear business continues to get stronger. Custom, whether it is Bespoke, interchangeable temples, interchangeable parts, Tint on demand, inserts into temples, custom engraving, custom colors and of course 3D. New company Spectate has decided to 'Level or Democratize' the sunglass business by allowing allowing the use to design, … [Read more...]

Top Tips To Not Losing Your Domain Name

A critical oversight by one of our clients nearly cost them their website domain. Don’t let this happen to you. Here is the story of what happened and five important lessons your practice can learn from it... This Practice contacted us after as soon as their domain, website and email were all down. After some investigation, our Support Team … [Read more...]

Ask The Opti-Gurus: Top Things To Track

I would have thought that with all the resources today, that every eyecare office would track business information. Once again I am proven wrong, when I heard about not just one office that doesn't even know how many frames a month they sell, much less average transaction, add on sales.  There is no excuse anymore for not tracking basic business … [Read more...]

ClearVision to Distribute Revo in Optical Channel

NEW YORK, NY – July 2, 2015 – Legacie, the Luxury House of B. Robinson, and ClearVision Optical have announced a partnership for the domestic distribution of the Revo brand to the optical channel.  The strategic alliance has been formed to expand the offering of Revo within the U.S. domestic optical market.  ClearVision will begin full distribution … [Read more...]

The Importance Of Eyecare Business Listings

Eyecare Pro ran this good article/reminder about Business Listings. That mind numbing chore that it is so easy to forget about. As someone who does a lot of research and uses Manta, City Guides, Merchant Circle and online Yellow Pages, I can't even begin to tell you the importance of making sure your business listing and links are updated on a … [Read more...]

ClearVision Optical Wins Inaugural Deals of Distinction Award

ClearVision Optical Wins Inaugural Deals of Distinction Award Executives’ Association of New York City and Smart CEO Honor New York’s Top Business Deals Hauppauge, NY – 2015* – Optical industry leader ClearVision Optical was recently honored in the Executives’ Association of New York City’s (EANYC) inaugural Deals of Distinction Awards. … [Read more...]

Clearvision Announces Glassquerade Winners

I love Contests. I love Frame Design and the Glassquerade Contest from ClearVision combined fun, creativity and love of eyewear into some Eye-Catching Eyewear Art. The winners were just announced: 1st Place: Amanda from A to Z Eye Care in Arcata, CA with a Steampunk Inspired look. 2nd Place: Melody from Tifton Ophthalmology in Tifton, GA … [Read more...]

Swapping And Bartering For Eyecare Services

Swapping and or bartering has been around for centuries. Bartering is trading one valued service(s) or product(s) for another. Simply put bartering is buying or paying for goods or services using something other than money. Swapping and bartering is a huge trend, there are Food Swaps, Beer Swaps, Brides are swapping for dream weddings, House Swaps, … [Read more...]

LegitScript Launches Certification Program for Internet Eyeglass Sellers

This is good news and bad news for eyecare providers. Good news that your patients if buying online will have a less likely chance of getting ripped out. Bad news, is your patients online have a less likely chance to get ripped off. Internet Users Can Determine Online Eyeglass Seller Legitimacy for Free PORTLAND, Oregon; March, 2015 … [Read more...]

Think About Your Eyes Public Awareness Campaign Launches Nationwide

Industry Partners Unite to Spotlight Importance of Annual Comprehensive Eye Exams  Alexandria, VA2015)* – Think About Your Eyes, has announced the launch of its 2015 television, radio, and digital advertising campaign to educate consumers on the benefits of vision health, highlighting the impressive growth and momentum of the industry initiative … [Read more...]

Transitions Academy Awards 2014

Building on the power of collaboration, the 19th annual Transitions Academy event went underway Monday, as nearly 500 industry professionals from North America gathered at Disney’s Contemporary Resort in Orlando for strategic business planning, educational workshops and professional development. Transitions Optical, Inc. honored Walman Optical … [Read more...]