New Crocs™ Eyewear Junior Styles for Back to School

2017: A&A Optical announces the release of two new styles from Crocs™ Eyewear Junior Collection. Crocs™ Eyewear Junior Collection features the Crocs™ brand’s signature spirit, with the vibrant colors and comfort kids love. Ideal for an active child’s lifestyle, all styles are lightweight for minimal pressure, flexible for easy adjustments, and … [Read more...]

The Lulu Guinness Large Fit Eyewear Collection

All good design should address an issue or meet a need. This sentiment is held close to mind at Tura, where we deeply value the research portion of the design process. It is through this research that we recently discovered a void in the marketplace for fashionable women’s eyewear in larger sizes.  Through extensive travel across the U.S and … [Read more...]

Holy Cow Appreciation Day!

One of the best parts about blogging is finding really interesting and unusual eyewear. Really how much can you really say about a retro frame? So when you find cut out cows on the temples of a pair of eyeglasses, well, you just have to share it as the perfect accessory for and I 'Swear on my Holsteins' National Cow Appreciation Day. July 14 is the … [Read more...]

Back to School Eyewear ‘Mini Me’ Eyewear From Tura

NEW YORK (2017) – Quality design starts with market research; arguably the most important phase of the creative process. So in looking at the current fashion trends in the market place, Tura discovered the “Mini-Me” trend: kids mimicking teens and adults. Many children strive to be like the individuals they admire; the cool older brother, the … [Read more...]

16 Shades To Eyewear For The 4th of July

What to eyewear for the 4th of July besides some novelty glasses you can't see out of. We search high and low for the perfect Patriotic Look and for 2017 we found new styles that match Old Glory. … [Read more...]

What’s Wrong With This Picture? Is Prive Eyewear Disruptive?

We received this press release and I was like HUH, you have GOT TO BE KIDDING ME! another cheap celebrity sunwear collection and another Yawn 'Disruptive' eyeglass company: Hollywood Heavyweights + Retail Renegade + Amazon Launch Privé Revaux Eyewear: Jamie Foxx, Hailee Steinfeld, Ashley Benson, Jeremy Piven Join Forces With Disruptive Eyewear … [Read more...]

Cool School Shades From Modern Optical

Prepping up for Back To School, Modern Optical's new kids collection gets an 'A'. No kid will miss the mark or play truant when wearing the perfect couture for the first day of school. All the styles are unisex and come with little details and colors that any kid would want to wear. … [Read more...]

Fork, Spoon And Knife Eyewear For National Picnic Day

Another Who Knew Holiday! National Picnic Day is June 18 and Fathers Day. Of course we found the perfect utopian. utensil eyewear to wear for a perfect Knife Day. But what to Eyewear out of all these choices? We found from Custom Frames out of Germany, this Fork and Spoon look detachable. Interesting concept, not only could you eat with it, but … [Read more...]

The Modernization of Tura

One of the most prevalent, yet challenging, tasks in today’s ever-evolving fashion landscape, is adapting to the “now”. Conscious of this notion, Tura understands that often times what worked yesterday, might have to be modified to be successful today. Conversely, one might argue that equally important is maintaining the essence of what made Tura … [Read more...]

Pros and Cons Of Private Label Eyecare Products

What is private label? It is when a product is designed, manufactured or packaged for sale under the name of the retailer rather than that of the manufacturer.' Over the last several years it appears that Eyecare professionals have many more options in the Private Label sector: eyewear, eyeglass accessories and maybe some contact lenses if they … [Read more...]

Surf’s Up With Op Eyewear

Growing up in a surfing community in Southern California, wearing OP was the 'coolest'. Gremmies and Hodads all wore OP gear, whether they surfed or not. Since then OP has evolved and staying true to its surfing roots, their latest eyewear styles feature beach-inspired patterns, bright hues, and youthful designs. Cali: This metal combo frame for … [Read more...]

Earthy Eddie Bauer Eyewear

Just in time for Fathers Day, Charmant introduces new styles to the Eddie Bauer Eyewear collection. Eddie Bauer an active, outdoor brand recognized for offering premium-quality outerwear, apparel, footwear, accessories, and gear. For almost 100 years, Eddie Bauer has been inspiring and enabling people to live their adventure. Eddie Bauer Eyewear … [Read more...]

Do-Nut Miss This Holiday: National Doughnut Day

National Doughnut Day is coming up on June 2.  This day can be a delicious way to have fun with patients and staff. Try some of of the creme filled ideas: Have a DIY Doughnut Eyeglass Contest; Some ideas are DIY Donut Sunglasses and here. How To Make Donut Sunglasses in Under 5 minutes Have patients send in pictures of them 'wearing Donuts … [Read more...]

Protecting Kids Eyes In The Summer

Last year the viral news of the summer was about kids peeing in pools and how it causes red eyes. Why people get red eyes in pools? It is not the urine which is relativity sterile it is the chemical compound of urine and chlorine which leads to red eyes and other diseases. Just so you know studies suggest that 1 out 5 people pee in pools and that … [Read more...]

What To Eyewear For Motorcycle Safety Awareness Month

May is Motorcycle Safety Awareness Month. To be safe, you have to see safe. To be safe you have to spread the word about Motorcycle Safety. Wearing these custom 'Motorcycle' Glasses is just the thing to drive some attention to this important issue. For the record we do not advocate wearing these type of eyeglasses when riding on a … [Read more...]