Tura Adds Brand Extensions To Four Collections

NEW YORK (March, 2017) – Tura Inc., expands collections to a new and wider demographics along with a wider range of pricing: Kate Young for Tura, Ted Baker, Lulu Guinness, gx by Gwen Stefani Kate Young for Tura  Fashion eyewear pioneer Tura Inc., and renowned celebrity stylist Kate Young announced the Kate Young for Tura 2017 optical and sun … [Read more...]

Seven Lucky Green Glasses For St Patrick’s Day

Despite the fact the original St. Patricks color was blue, it seems that the color Green has won over the blue. Most likely because that Ireland is known as the Emerald Isle. If you don't want to be pinched (an American tradition) and don't want to wear green clothing, green eyeglasses and or sunglasses will suffice. We found Seven (7) lucky … [Read more...]

Modern Optical Launches GB+ For Women At Vision Expo

Value Eyewear leader, Modern Optical International is launching new eyewear for larger women and has some fabulous show specials at Vision Expo East 2017. 43 x 43 Promo celebrates Modern's 43 years in business with a buy 43 and get 43 frames FREE and a New Account Promo. Exciting Stuff happening. The new women’s collection GB+ comes with … [Read more...]

Big Notes For Big Boys

It's Menswear on the Runway for Fall-Winter 2017 time. Looking at the styles, Modern Optical's value collection fits right in. Grunge, larger, retro, layered pieces, it works. It works with murses and mandals, it works with backpacks and beanies, it works with jeans and jockeys.. It works. Because Modern is value priced, why not get … [Read more...]

11 Red Frames For Valentine’s Day

Tuesday is Valentine's Day, an international day of love. Did you know that the color Red is associated with passion, energy, love and war. Wearing red increases metabolism (good for dieting) will increase respiration rate (passion) and will raise blood pressure (might be good for some). I wonder if that is why Sally Jesse Raphael was known for her … [Read more...]

Issac Mizrahi Sunglasses For Spring Summer 2017

Charmant has launched Issac Mizrahi Sunglasses just in time for Vision Expo East. The styles are modern cat eyes with modern color applications to highlight the chunky acetates. Slightly rounded with metal inserts and a metal bridge is another look. A sleek faceted shape accentuates the cat eye. On trend with a double bar, one … [Read more...]

A Mans Guide To Sunglasses

Most Eyewear is geared toward women. Women have more choices in eyewear. There are more Women Runway Shows. There seem to be more eyewear blogs that address women styling than mens. Then we ran across the 'first' that we have seen Man's Guide to Sunglasses that features shapes and lenses specially for the male. … [Read more...]

The Name Game: The Value Of Celebrity Marketing

Celebrity Couture 'Lines' are a growing category in business and it is big business. You see many more brand 'ambassadors' or 'creative consultants', 'celebrity endorsed' products than ever. You have seen every A,B and C celebrity #hashtagging products. In fact companies are leaving TV ads for targeted marketing with social media, spending more … [Read more...]

A & A Optical Release New XXL Eyewear

A&A Optical announces the release of four new styles from XXL Eyewear: Beaver, Deacon, Governor and Husker. Premium quality eyewear engineered for the man with special fit needs and endorsed by ESPN's Ron "Jaws’’ Jaworski, XXLTM Eyewear features classic, athletic, and uptown styles. All frames have longer temples to match the ample head space … [Read more...]

New Dazzlers From Jimmy Crystal Eyewear

Dallas, January 2017: A&A Optical announces the release of new ophthalmic from Jimmy Crystal New York. The designer collection is comprised of striking designs  reminiscent of a collector’s item. Each style is unique and special, featuring hand set Swarovski® crystals. With iconic eye shapes and shimmering stone patterns, there is a style for … [Read more...]

ClearVision Brings Camera-Ready Eyewear to the Market With PogoCam™

Strategic Partnership with PogoTec Brings World’s Smallest Attachable Camera to Popular Eyewear Line Las Vegas, Nev., -- January, 2017 -- ClearVision Optical announces its most advanced technology product to date with a new collection of eyewear featuring the PogoTrack™ wearable technology platform. The initial product offering is launching out … [Read more...]

Happy Mew Year to Cats Day! With Purr-fect Cat-Loving Eyewear

Cats, love them or leave them. What we know is that about 30% of all households in the USA own a cat or as they say, the cat owns them. Nonetheless, we found the purr-fect look for cat-lovers the world over. Happy Mew Year to Cats Day which is January 2.   … [Read more...]

Romancing Colors At Modern Optical

There are an infinite number of colors in the world and each human views colors differently. What is brown to me, may be tortoise or sienna or taupe to another person. When you look at a brown frame, it usually not just plain brown. Today in manufacturing including multiple colors in a brown/tortoise eyeglasses is crucial. Varying color … [Read more...]

Dynamic Colorwave By Silhouette

Silhouette's designs are in its purest form; color combinations ranging from the exotically bright to the strongly opaque – the start of 2017 will see focused highlights with simple, clear design in the new rimless collection, Dynamics Colorwave. With this new style, both men and women can flaunt their refined style with a touch of bold … [Read more...]

Crystal Embellishments From The New Line Art Collection

Line Art CHARMANT is eyewear that expresses femininity in its most elegant form. Impeccable design, inspired by musical bars and notes, conveys a feeling of exclusivity and sophistication. Each exquisite hand-made frame combines a secure fit with sensational lighter-than-air wearing comfort. The DUO Collection  is a minimal front in monotone … [Read more...]