Four Sunglasses To Celebrate National Telephone Day

National Telephone Day is April 25 and National Day of Unplugging is March 3-4 in 2017, just in case you want to have an unplug day on a monthly basis. As we all know the telephone has evolved from wind up party lines to blue tooth headsets and smart phones. We are paying homage to oldie telephones with fun Telephone shades. New York City. The … [Read more...]

Modern Optical Launches 43/43 Year Anniversary Special

Modern Optical International has a great promo going on for eyecare professionals. Celebrating their 43 Year Anniversary the promo 43/43 is buy 43 frames and get 43 frame Free! This is only valid through April 30th. … [Read more...]

12 Safety Pin Shades For National Safety Pin Day

We love safety pins and when you think about it, they are one of the items I would want if was cast-away on a desert isle. Use them to remove splinters, hold your clothes together (not that you would care) and use as that all important pin to keep your temple attached to the frame. Honoring the all important Safety Pin for National Safety Pin … [Read more...]

Top Tips On Picking New Eyewear Suppliers

It struck me as I was on several of the forums on Facebook, there are alot of ECP's who ask for recommendations on eyewear suppliers. While recommendations are great, one needs to perhaps look closer at the companies recommended for various reasons: The recommendations come in from the few that are active on that particular forum. Should you … [Read more...]

Tura Adds Brand Extensions To Four Collections

NEW YORK (March, 2017) – Tura Inc., expands collections to a new and wider demographics along with a wider range of pricing: Kate Young for Tura, Ted Baker, Lulu Guinness, gx by Gwen Stefani Kate Young for Tura  Fashion eyewear pioneer Tura Inc., and renowned celebrity stylist Kate Young announced the Kate Young for Tura 2017 optical and sun … [Read more...]

Seven Lucky Green Glasses For St Patrick’s Day

Despite the fact the original St. Patricks color was blue, it seems that the color Green has won over the blue. Most likely because that Ireland is known as the Emerald Isle. If you don't want to be pinched (an American tradition) and don't want to wear green clothing, green eyeglasses and or sunglasses will suffice. We found Seven (7) lucky … [Read more...]

Modern Optical Launches GB+ For Women At Vision Expo

Value Eyewear leader, Modern Optical International is launching new eyewear for larger women and has some fabulous show specials at Vision Expo East 2017. 43 x 43 Promo celebrates Modern's 43 years in business with a buy 43 and get 43 frames FREE and a New Account Promo. Exciting Stuff happening. The new women’s collection GB+ comes with … [Read more...]

Big Notes For Big Boys

It's Menswear on the Runway for Fall-Winter 2017 time. Looking at the styles, Modern Optical's value collection fits right in. Grunge, larger, retro, layered pieces, it works. It works with murses and mandals, it works with backpacks and beanies, it works with jeans and jockeys.. It works. Because Modern is value priced, why not get … [Read more...]

11 Red Frames For Valentine’s Day

Tuesday is Valentine's Day, an international day of love. Did you know that the color Red is associated with passion, energy, love and war. Wearing red increases metabolism (good for dieting) will increase respiration rate (passion) and will raise blood pressure (might be good for some). I wonder if that is why Sally Jesse Raphael was known for her … [Read more...]

Issac Mizrahi Sunglasses For Spring Summer 2017

Charmant has launched Issac Mizrahi Sunglasses just in time for Vision Expo East. The styles are modern cat eyes with modern color applications to highlight the chunky acetates. Slightly rounded with metal inserts and a metal bridge is another look. A sleek faceted shape accentuates the cat eye. On trend with a double bar, one … [Read more...]

A Mans Guide To Sunglasses

Most Eyewear is geared toward women. Women have more choices in eyewear. There are more Women Runway Shows. There seem to be more eyewear blogs that address women styling than mens. Then we ran across the 'first' that we have seen Man's Guide to Sunglasses that features shapes and lenses specially for the male. … [Read more...]

The Name Game: The Value Of Celebrity Marketing

Celebrity Couture 'Lines' are a growing category in business and it is big business. You see many more brand 'ambassadors' or 'creative consultants', 'celebrity endorsed' products than ever. You have seen every A,B and C celebrity #hashtagging products. In fact companies are leaving TV ads for targeted marketing with social media, spending more … [Read more...]

A & A Optical Release New XXL Eyewear

A&A Optical announces the release of four new styles from XXL Eyewear: Beaver, Deacon, Governor and Husker. Premium quality eyewear engineered for the man with special fit needs and endorsed by ESPN's Ron "Jaws’’ Jaworski, XXLTM Eyewear features classic, athletic, and uptown styles. All frames have longer temples to match the ample head space … [Read more...]

New Dazzlers From Jimmy Crystal Eyewear

Dallas, January 2017: A&A Optical announces the release of new ophthalmic from Jimmy Crystal New York. The designer collection is comprised of striking designs  reminiscent of a collector’s item. Each style is unique and special, featuring hand set Swarovski® crystals. With iconic eye shapes and shimmering stone patterns, there is a style for … [Read more...]

ClearVision Brings Camera-Ready Eyewear to the Market With PogoCam™

Strategic Partnership with PogoTec Brings World’s Smallest Attachable Camera to Popular Eyewear Line Las Vegas, Nev., -- January, 2017 -- ClearVision Optical announces its most advanced technology product to date with a new collection of eyewear featuring the PogoTrack™ wearable technology platform. The initial product offering is launching out … [Read more...]