New Sponsor – Tura Eyewear

We are very pleased to welcome  new sponsor  - Tura Eyewear. We love Tura Eyewear's history which goes back a long way but began with not just being a medical necessity but also a fashion accessory so they were pioneers in marketing and building the optical industry. We also like the educational programs that Tura Eyewear offers. Tura Eyewear … [Read more...]

Fantasy Mask Eyeglasses FANTASY MASK COLLECCION . Represent the creative imagination of our designers resulting in a segment of eyewear constantly renewed with exotic mask models. … [Read more...]

10 Reasons Why Children Should Wear Sunglasses

The lens of the child’s eye transmits about 70% more UV than the adult eye, putting their retina at greater risk. Half of the lifetime sun exposure occurs in the first twenty years of life. Children are outdoors much more than adults. Because children are little, they spend much more time looking up toward the sun than adults. Children have … [Read more...]

The Hype About Kanye West Shutter Eyeglasses

The trend is bck...ppl r still buying Kanye West Shutter Shades- get them in Neon! We don't know what the big deal about these Kanye West Shutter Eyeglasses, except the fact shutter eyeglasses go back to the 70's and since Retro is in???? Apparently they sell out quite quickly and are available in neon as well. You can order from Amazon NEW … [Read more...]

Laptop Sunglasses Reduce Glare

(OpenPR) As most laptop users are aware, the freedom of using a laptop outdoors is often ruined by the struggle to get a good view of the screen in broad daylight. Even with regular sunglasses, the experience is far from perfect as the screen brightness is affected and sunlight reflects off the screen. For the past year Glarewear has been … [Read more...]

Eye-Tube-How To Pick Out BCBG Eyeglasses

Learn about BCBG Max Azria women's eyeglass frames in this free eye care video series. Expert: Stefan Czelusta Bio: Stefan Czelusta is the office manager at Texas State Optical in Austin, Texas, and has worked in optics for more than nine years. Filmmaker: Drew Noah … [Read more...]

Breaking News-Zyloware Signs As Sponsor

We were so excited when Jamie Shyer called and told us, Zyloware is signing up to be a sponsor! For those who don't know about Zyloware- they are a true Retro company having been in business for 86 years and still family owned and operated. How many companies can say that! It tells us 1.) The products sells. 2.) Management is doing something right. … [Read more...]

Eye Glass Frames Database and Resources

It is very confusing about who carries what  eyewear brand, who used to carry what brand, and then of course there is all the non-optical brands- that you have no idea of what they are! Even if you google a 'name' doesn't mean that you will actually get the manufacturer! There are actually two sources that have the most up-to-date information … [Read more...]

Surfs Up Goggles- An Optical Opportunity?

Kurtis USA- ( Surfing Goggles and handcrafted in the USA I was out watching the surfers the other day and got to thinking about the surfing google eyeglass market. Is this an opportunity for the optical professional? To the best of my knowledge, I have never seen surfing goggles or glasses in an optical store, even the eye docs I … [Read more...]

Eyewear Trends- Summer- Fall 2009

Typically, trends aren’t born in an economy such as ours today.  The marketplace isn’t ripe with consumers willing to risk their hard-earned cash on fads.  They are, however, more comfortable buying into what feels nostalgic and familiar.    What’s more nostalgic and familiar than “classic”?  Classic Rock and Classic Vintage have long been part … [Read more...]

How Eyewear Gets Designed

I don't know if any of you are familiar with Blake Kuwahara- who designed the Kata Collection and then went on to work with Base Curve. He has just started his own design firm, Focus Group West We asked if Blake could submit to us how he gets his Eyewear Design Ideas- what goes through his head, where does he get inspiration- after all, it is … [Read more...]

Video-WiFi Camera and Eyeglass Displaying Movies

Tom Hanks wearing a prototype of Sony's bendable video screen, a Wi-Fi camera and eyeglasses that display movies! The new first of its kind Wi-Fi camera allows users to upload videos and photos to websites without use of a personal computer. … [Read more...]

Top Searched Designer Eyeglasses

AOL lists their "Hot" searches every now and then. Recently they listed the Top Searched Designer Eyeglasses on AOL Search. I was surprised to see some of these brands listed. What do you think about the list? Some major brands seem to be missing and there are some I would not expect to see. Here it is: 1. Cartier glasses 2. Prada … [Read more...]

Hammock Eyeglasses

Very clever idea from Kenji Tomeda- who has desigend an eyeglass called Hammock Eyeglasses- which opens up when the temples are folded- creating a little table so you won't stratch your eyeglasses.  I also love these two-fers- could also be used as an eyewear safety device! - Walking in a dark alley, parking lot, take these puppies, roll your hand … [Read more...]

Interactive Data Eyeglasses-

  ScienceDaily (June 8, 2009) — New data eyeglasses can read from the engineer’s eyes which details he needs to see on the building plans. A CMOS chip with an eye tracker in the microdisplay makes this possible. The eyeglasses are connected to a PDA, display information and respond to commands.   For car designers, secret agents in the movies … [Read more...]