Opportunities with Make Up Glasses

                    One of the reasons I hardly wear make up anymore, is because I can't see to put it on. Even though it's a great excuse not to buy makeup (saving money and the environment) there are times that it is really needed! (in a survey, 64 per cent of directors said that women who wore make-up look more … [Read more...]

CAN YOU HAVE TOO MANY PAIRS OF EYEGLASSES?

The answer is "Of course not!" But look at this, what does it say to you? Those of us in the industry have many pairs of eyeglasses and usually wear our favorites over and over again but isn’t it great to have a pair handy in every room, car, next to the computer etc., etc.? I even have a favorite pair just for cooking and they stay in … [Read more...]

Techno- Eyewear Hearing Aid Glasses

Could this be another opportunity for those who are hard of hearing? The glasses are great- and certainly trendy enough. I could see these in many situations- at a party- listening in on friends, for your friends who refuse to get a hearing aid (my brother!) I tried to go to the site- Sorry another language- got this from engadget  Check it out~ … [Read more...]

Solid Gold Eyewear – Is It For You?

Many years ago, I worked for Neostyle Eyewear (now Neostyle, Germany and Optylux) One of my favorite collections was the Solid Gold Collection, which was shown every year at Vision Expo. And yes, we placed the Solid Gold collection in eyewear boutiques. Surprisingly, the sell through was good. It's not a product that would sell everyday- or even … [Read more...]

The Optical Vision Site Thank You List 2008

There are some influential people to thank for making the Optical Industry a little more exciting in 2008. Making it more exciting usually means increased interest from the optical consumer and that usually leads to more optical sales which we are all thankful for. We should give special thanks to Sarah Palin whether or not you like her … [Read more...]

Techno Eyewear- Vibrating Glasses to Keep You Awake

  In looking for opportunities that create some excitement and enhance the Talk Factor in your office, I came across these interesting Glasses that keep you awake! MyDo Bururu from Japan's Vision Optics. Apparently they vibrate as your head starts to nod off, thus hopefully keeping you awake. I can see this for driving, studying and other late … [Read more...]

Dual Function- The New Rapsta Look

I saw these- and all I could think of is 'The Dudes' - the way they put their sunglasses on the forehead, reversed in the back of the head- now they can wear these- they could still have that ' Rapsta Look' A little funky, could be viable, but definitely interactive and fun. Sorry don't know where they came from! … [Read more...]

Optigami – Folding Glasses

Folding Glasses have been around for years! Remember the old Porsche Design (Original) Of course you have fold up readers- but is there still a market for fold up Eyewear?  I would say yes- the advantages are many! With the Optigami- you don't need an eyeglass cases and it saves space in a purse. Especially important for a women's purse. "The … [Read more...]

Techno Eyewear- Glasses and Eating Utensils in One

This is definitely one for the Green and Save catergory! Just think of all thousands of chopsticks, trees and energy we could save, if these became a 'Hot Item' . Glasses, eating utensils and a hair ornament, rolled into one. How Economically and Environmentally Savvy is that! From icBerlin  Here's how they would be good: 1.) Travel alot- … [Read more...]

Techno Eyewear- Spy-Wear- Appeal to the James Bond Fan

      Why would you want to carry this product?  1.) It's cool and fun!  2.) It shows your on the cutting edge of technology 3.) Increases your 'Talk Factor'  4.) Appeals to 'Techies' 5.) Increase Impulse Buys and Gift buying in the office  6.) Adds excitement and drama to the office.  This cool spy gadget features a built in 1.3 … [Read more...]

Techno-Eyewear-Mountable Retina Scanning Display

While it's yet to be seen if eyeglass-mountable displays will become as commonly used as, say, Bluetooth headsets anytime soon, Brother Industries at least looks to be making some steady progress at shrinking 'em down to a reasonable size, and it's got a few other tricks up its sleeve to boot. That latter bit comes from its use of a retina-scanning … [Read more...]

Opportunities with Eyewear Fashionista’s

    Many years ago, I had the advantage of working in an upscale ladies clothing store. At the time, I was doing some optical consulting, but still needed income. What a better place to learn retail- from the pros of ladies clothing.  One of the most valuable lessons that I learned, was the building of 'The Book'. The Book consisted of a … [Read more...]

Opportunity or Gimmick? Video Eyewear

Opportunities waiting to happen! In today's world, there are many opportunities available to expand your business. Sometimes you just gotta go out of the box, take the chance and offer something so different from your competitors in addition to  enhancing your image by providing cutting edge products. This- I think is one of those opportunites, … [Read more...]

WHAT TO DO ABOUT THOSE BIG EYEGLASS FRAMES AND BIG PRESCRIPTIONS!

Big isn't always better but Big doesn't have to be bad! There is definitely a trend to larger ophthalmic frames which is a natural follow on from the extra large sunglasses we have been seeing for a couple of years now. The trend had been moving to smaller and smaller ophthalmic frames for many years. I hope my old ophthalmic lens manufacturing … [Read more...]