Where To Get Money For Your Eyecare (Or Any) Business

Traditionally if you wanted to start a business, you saved, begged, borrowed or stole money to fund your enterprise. If you have collateral you go to a bank or Small Business Bureau. If you have friends or family they might invest in your business and help it grow. Today aside from Shark Tank and Dragons Den, West Texas Investment Club, Cleveland … [Read more...]

Eyecare Resources: Small Business Association (SBA)

Online forums are a great way to network, get new ideas, learn quickly about a pesky problem,  but the basics of starting and running a business have not changed. That is where the Small Business Association comes in. Started in 1953, they have steadily grown to assist small business owners start, grow and assist them in all aspects of running a … [Read more...]

Prevent Blindness Launches The Focus Initiative

Prevent Blindness has launched “The Focus Initiative,” a virtual forum for those working in vision and public health.  The program was debuted today at the non-profit group’s 2016 Focus on Eye Health National Summit in Washington, D.C. The Focus Initiative is a professional network that encourages the sharing of resources, including vision … [Read more...]

The Vision Council Re-launches Eyecessorize

The Vision Council’s Eyecessorize campaign promotes the fashion and lifestyle aspects of eyewear. They just re-launched their revamped website, Eyecessorize.com. For the past six months, The Vision Council has been working to build the new site, which merges the pre-existing Eyecessorize.com site with the EyecessorizeBlog.com blog. Users who … [Read more...]

Niche Marketing: Underwater Sports

It is that time of year where people are starting to plan their vacations, many which are around water sports in particular scuba diving and snorkeling. Scuba Divers and Snorkelers spend money. Serious divers buy prescription Dive Masks and they will go online to get them all year. Best of all, Underwater Sports and Diving is not a seasonal, … [Read more...]

New Online Resource to Help Protect Children’s Sight

The National Center for Children’s Vision and Eye Health at Prevent Blindness (NCCVEH) has partnered with the National Association of School Nurses (NASN) to create a new online resource to support school nurses in the implementation of stronger vision health programs for the students they serve. More than 12.1 million school-age children, or one … [Read more...]

Eyecare Innovation Fund Launched

ORLANDO, FL, 2016 – Three Eyecare Industry veterans announced the launching of a venture fund targeting early to mid-stage investments in eye care services and technologies. The Eyecare Innovation Fund I, LP (the “EyeFund” or “Fund”) will connect select investors with unique access to emerging eye care technologies while delivering a unique … [Read more...]

Not To Miss: Top Hits And Shares Of 2015

As business professionals with websites, one of the most important items that you can do coming into a new year is evaluate your website. Where are your hits coming from, what pages are being shared the most and what pages get the most clicks. Since our top shares and hits go way back to 2008, this year, we thought we would share with you our top … [Read more...]

Top Eyecare Facebook Forums

It is the end of the year and it's clean up Facebook Time! That means clean up all the groups that people automatically have added you to.  To see all your group Click that little 'more' icon on the left sidebar under groups and you will most likely be surprised at the number of groups that you are involved in. Optical and Eyecare Forums are a … [Read more...]

Tips for ECPs: 10 Must Have Apps for Vision Expo East

Vision Expo East is a little over a week away and we’ve been busy preparing for the show! Packing for a tradeshow can be a hassle, but the one essential we know that you’ll be bringing is your smartphone and/ or iPad. To help you through Vision Expo East and New York City, we’ve compiled 10 ‘must have’ apps to maximize your time and fun at the … [Read more...]

Freebie Friday: Eyecare Practice Management Resources

We did a post several years ago on whether you should hire an eyecare consultant. Whether or not you want a consultant, there is a ton of FREE Practice Management tips on the internet, targeted specifically for eyecare professionals. We put together a list of practice management resources (mostly free) from various  sources. This list does not … [Read more...]

How To Print Our Articles

We have had many requests on how to print our articles. So here it is. At the top of the page is a bookmark. Scroll your mouse over it and it looks like this: See Print, by clicking on that it takes you to the print button. … [Read more...]

Free Webinair- Getting The Most From Google Tools

Shirley and I are both google FREE stuff users, we use Google Analytics, Calendar, Trends, Docs, email, Feedburner, Adsense, Google Alerts, Images, Buzz, Flickr for images, I use the Google phone and chat But we could be using google tools more and better. Hub Pages is having another FREE Webinair on Google Tools. I have signed up and think … [Read more...]

VisionWeb’s Commitment To Independent Eyecare Providers

I first came across VisionWeb about 5 years ago and was impressed with the 'start up' operation and their commitment to the independent eyecare provider as well as their vision of the future. For those who many not be familiar with them- VisionWeb provides software and technology that help simplify day-to-day procedures in the eyecare industry. … [Read more...]

Designer Database- Bookmark This Page

We all know the typical designers, Christian Dior, Coach, Gucci..... Today so many designers are launching their own eyewear and sunglass lines, I mean who are these people!!! Every time I see a new name, I go to Wikipedia and have to find out who they are. My newest discovery is a Designer Database called Fashion Windows who lists designers and a … [Read more...]