Eyecare Resources: Small Business Association (SBA)

Online forums are a great way to network, get new ideas, learn quickly about a pesky problem,  but the basics of starting and running a business have not changed. That is where the Small Business Association comes in. Started in 1953, they have steadily grown to assist small business owners start, grow and assist them in all aspects of running a … [Read more...]

24 Pinterest Boards To Inspire Shoppable Windows

Back in 2013 Kate Spade experimented with pop up stores that featured 'Shoppable Windows'. The stores were connected online, so all the consumer had to do was tap, tap and buy from the street. Department store Fraser utilized Shoppable Windows for Black Friday, ebay launched Holiday shoppable windows in 2013, In fact retail trends say that … [Read more...]

Prevent Blindness Launches The Focus Initiative

Prevent Blindness has launched “The Focus Initiative,” a virtual forum for those working in vision and public health.  The program was debuted today at the non-profit group’s 2016 Focus on Eye Health National Summit in Washington, D.C. The Focus Initiative is a professional network that encourages the sharing of resources, including vision … [Read more...]

The Vision Council Re-launches Eyecessorize

The Vision Council’s Eyecessorize campaign promotes the fashion and lifestyle aspects of eyewear. They just re-launched their revamped website, Eyecessorize.com. For the past six months, The Vision Council has been working to build the new site, which merges the pre-existing Eyecessorize.com site with the EyecessorizeBlog.com blog. Users who … [Read more...]

Niche Marketing: Underwater Sports

It is that time of year where people are starting to plan their vacations, many which are around water sports in particular scuba diving and snorkeling. Scuba Divers and Snorkelers spend money. Serious divers buy prescription Dive Masks and they will go online to get them all year. Best of all, Underwater Sports and Diving is not a seasonal, … [Read more...]

New Online Resource to Help Protect Children’s Sight

The National Center for Children’s Vision and Eye Health at Prevent Blindness (NCCVEH) has partnered with the National Association of School Nurses (NASN) to create a new online resource to support school nurses in the implementation of stronger vision health programs for the students they serve. More than 12.1 million school-age children, or one … [Read more...]

Eyecare Innovation Fund Launched

ORLANDO, FL, 2016 – Three Eyecare Industry veterans announced the launching of a venture fund targeting early to mid-stage investments in eye care services and technologies. The Eyecare Innovation Fund I, LP (the “EyeFund” or “Fund”) will connect select investors with unique access to emerging eye care technologies while delivering a unique … [Read more...]

Not To Miss: Top Hits And Shares Of 2015

As business professionals with websites, one of the most important items that you can do coming into a new year is evaluate your website. Where are your hits coming from, what pages are being shared the most and what pages get the most clicks. Since our top shares and hits go way back to 2008, this year, we thought we would share with you our top … [Read more...]

Top Eyecare Facebook Forums

It is the end of the year and it's clean up Facebook Time! That means clean up all the groups that people automatically have added you to.  To see all your group Click that little 'more' icon on the left sidebar under groups and you will most likely be surprised at the number of groups that you are involved in. Optical and Eyecare Forums are a … [Read more...]

Copyright Trolls

Before I get into this, I am NOT a lawyer, you can take what you want from this article. You may have received a letter from one of the 500+ Law Offices that are now being called Copyright Trolls. A Copyright Troll is a law firm, that trolls the internet for images, movies, songs and articles that they can litigate for copyright … [Read more...]

ClearVision Optical Re-Introduces the ClearVision Blog

Hauppauge, NY – June 2013 – Eyewear industry leader ClearVision Optical introduces a fresh new look and new name for its eyewear industry blog: ClearVision Blog.  Formerly ClearNation Exchange, ClearVision Blog is a refresh of the company’s existing blog format, providing an easily identifiable name and a more current, streamlined design.  While … [Read more...]

Using Pinterest As A Resource

First, you do not have to be on Pinterest to use it as a resource. You can access almost anyone's boards at any time. Personally, I love Pinterest and have found it to be a valuable tool for information and trends and I feel that it is a good tool for our readers to use as a resource.. But I realized that once you get to 400-500 Pins on a board, … [Read more...]

Tips for ECPs: 10 Must Have Apps for Vision Expo East

Vision Expo East is a little over a week away and we’ve been busy preparing for the show! Packing for a tradeshow can be a hassle, but the one essential we know that you’ll be bringing is your smartphone and/ or iPad. To help you through Vision Expo East and New York City, we’ve compiled 10 ‘must have’ apps to maximize your time and fun at the … [Read more...]

Who is Genzyme?

At Monterey Symposium, I had the opportunity to attend a dinner hosted by Genzyme, who had a woman guest speaker with a rare disease called Fabry Disease. Genzyme is a company known for their expertise in rare genetic diseases. Many of these diseases can be caught by optical professionals) which is why they sponsored this). Genetic diseases are … [Read more...]

Hurricane Sandy – Beware of Scammers

We have been very concerned about everyone, but especially our optical friends and family, this last week during the wrath of Hurricane Sandy. We hate to have to put this additional warning out but we all need to beware of scammers. Disaster scams are crimes of opportunity and they are already out there for this one. They will create fronts for … [Read more...]