Lens Wars: Blue Light

Blue Light is not a new issue. Anyone remember Blu-Blocker Sunglasses thirty years ago? In fact Serengeti was one of the first sunglass brands that's focus on blocking blue light back in 1984 coming in the market with premium sunglasses in the mid 1990's.  Blue Light issues are undergoing a resurgence and the consumer wants to know. If you don't … [Read more...]

Lens Wars: Lenses Only Online

While everyone is freaking out about mobile eye exams, online eyewear and Donald Trump, several companies have quietly gone after the online lens business. Optical lenses have become a little pricey. By the time you add in your coatings, fashion and performance options, all of sudden you have a $1,000 pair of lenses. Add in your frames and whatnot … [Read more...]

Vision Ease Launches New Website

RAMSEY, MN. (November, 2016) – VISION EASE, a global ophthalmic lens marketer and manufacturer launched its newly revamped visionease.com. This redesigned website offers a responsive design, easy navigation, and enhanced tools and search functions that are designed to exemplify VISION EASE’s brand strategy and fully support its customers to allow … [Read more...]

The New Photochromatic Lenses

Over the last several years you have probably noticed more Transitions Lens ads on TV. I would guess (and I don't know this for sure) that this is the omen of things to come... Lens Wars. Transitions photochromatic patent was ending and they needed to go direct to the consumer to build the brand. Smart thinking on their part and a boon for eyecare … [Read more...]

Signet Armorlite Introduces The Improved KODAK Lens ids

Carlsbad, CA (October, 2016) - Signet Armorlite, Inc. (SA) announces the availability of the new and improved Kodak Lens Intelligent Dispensing Software, also known as Kodak Lens ids. Signet Armorlite has updated Kodak Lens ids to be more advanced and easier to use than ever before, making the entire lens education and measuring process more … [Read more...]

PPG x Thai Optical Gp x Global Optics Launch Tribrid Lenses

PPG, Thai Optical Group and Global Optics announce North American availability of TRIBRID lenses PITTSBURGH, September 2016 – PPG (NYSE: PPG), Thai Optical Group and Global Optics Inc. announced today the introduction of TRIBRID™ lenses in North America. The high-performance high-index lenses are available in semi-finished single vision clear … [Read more...]

Vision Ease Launches Fast Changing Photochromic Lens

September, 2016 – VISION EASE, a global ophthalmic lens marketer and manufacturer, has launched a new line of photochromic lenses at the 2016 Vision Expo West in Las Vegas. The new VISION EASE Photochromic Lens line offers faster activation and fadeback in addition to providing clearer indoor and darker outdoor performances than other photochromic … [Read more...]

Transitions® Lenses On Project Runway

Show to air on Lifetime on Thursday, Sept. 29 at 9 p.m. EST September, 2016 – This Fall, the adaptive lens technology of Transitions® lenses will be making its debut on one of the most well-known fashion runways in America. Airing on Thursday, Sept. 29 at 9 p.m. EST, Transitions lenses will be featured in a design challenge on Lifetime’s … [Read more...]

Signet Armorlite Introduces Crossbows Lens Designs to Signetek™

Carlsbad, CA (September, 2016) - Signet Armorlite, Inc. (SA) announces the availability of Crossbows Optical lens designs from Signetek Optical Lab. The following Crossbows lens designs are now orderable from Signetek: Custom V Progressive, Custom U Progressive, Basic Progressive, Junior Progressive and Custom Single Vision. These new … [Read more...]

Signet Armorlite x MacuHealth: For Improved Patient Eye Health

Carlsbad, CA (September, 2016) – Signet Armorlite, Inc. is pleased to announce a co-marketing agreement with MacuHealth® LP to promote Kodak Total Blue™ Lens and MacuHealth with LMZ3. With the increased exposure to potentially damaging High Energy Visible (HEV) Blue Light, Signet Armorlite and MacuHealth recognize the need to provide a … [Read more...]

FastGrind/Super Optical Launches Blue Light Lens: BlueShield

The conversation around digital eye strain (DES), and the negative effects blue light can have on eye health has been a hot topic in the optical community. Super Optical International’s BlueShield blue light lenses, exclusively made for FastGrind, will be released at Vision Expo in Las Vegas. By utilizing BlueShield in conjunction with … [Read more...]

VISION EASE Introduces Clear Blue Filter™ FSV Lenses

VISION EASE announces the availability of Clear Blue Filter FSV Lenses. The new polycarbonate stock lenses are available in 65mm and 75mm diameter from +4.00 to -8.00 spheres out to -2.00 cylinder. VISION EASE Clear Blue Filter lenses provide 100% UV protection (400nm) and filter high-energy blue light in a crystal clear, everyday … [Read more...]

Signet Armorlite Introduces New KODAK Sun Lenses

Carlsbad, CA (July, 2016) - Signet Armorlite, Inc. (SA) announces the addition of mirrored lenses to the Kodak Sun Lens product line. The new Kodak Sun Lens mirrors are available in gray polarized polycarbonate with four, solid-mirror color options: blue, red, silver and green. The sun-wear package includes backside Kodak Clean&CleARTM UV … [Read more...]

FastGrind Releases New Conversion Photochromic Lens

Cincinnati, OH – May 2016 – 2016 has been a busy year of lens and material releases for Super Optical International, the creators of FastGrind. As summer approaches, Super Optical has officially released their full line of Conversion photochromic lenses. The Conversion technology quickly changes from light to dark and back, while blocking harmful … [Read more...]

HOYA Vision Care Launches Photochromic Lens Brand

Sensity Offers Independent ECPs Brand Differentiating Technology LEWISVILLE, TEXAS, (May, 2016) Ally of the Independent eye care professional, HOYA Vision Care announced the U.S. launch of Sensity, a brand differentiating photochromic lens technology. “The only way for independent practices to overcome commoditization and price erosion is for … [Read more...]