VISION EASE Introduces Clear Blue Filter™ FSV Lenses

VISION EASE announces the availability of Clear Blue Filter FSV Lenses. The new polycarbonate stock lenses are available in 65mm and 75mm diameter from +4.00 to -8.00 spheres out to -2.00 cylinder. VISION EASE Clear Blue Filter lenses provide 100% UV protection (400nm) and filter high-energy blue light in a crystal clear, everyday … [Read more...]

Signet Armorlite Introduces New KODAK Sun Lenses

Carlsbad, CA (July, 2016) - Signet Armorlite, Inc. (SA) announces the addition of mirrored lenses to the Kodak Sun Lens product line. The new Kodak Sun Lens mirrors are available in gray polarized polycarbonate with four, solid-mirror color options: blue, red, silver and green. The sun-wear package includes backside Kodak Clean&CleARTM UV … [Read more...]

FastGrind Releases New Conversion Photochromic Lens

Cincinnati, OH – May 2016 – 2016 has been a busy year of lens and material releases for Super Optical International, the creators of FastGrind. As summer approaches, Super Optical has officially released their full line of Conversion photochromic lenses. The Conversion technology quickly changes from light to dark and back, while blocking harmful … [Read more...]

HOYA Vision Care Launches Photochromic Lens Brand

Sensity Offers Independent ECPs Brand Differentiating Technology LEWISVILLE, TEXAS, (May, 2016) Ally of the Independent eye care professional, HOYA Vision Care announced the U.S. launch of Sensity, a brand differentiating photochromic lens technology. “The only way for independent practices to overcome commoditization and price erosion is for … [Read more...]

VISION EASE® Introduces Clear Blue Filter™ Lenses

RAMSEY, MINN. (April, 2016) – High-energy wavelengths pose the greatest threat to eye health today with ultra-violet and high-energy blue light found everywhere with the highest levels coming from natural sunlight and lower levels from LED and fluorescent lighting, even digital devices. To address this risk, VISION EASE has created the Clear Blue … [Read more...]

Transitions Adaptive Sunglass Survey Results

Transitions® Adaptive Sunglasses Selection Survey Finds More than One Third of Consumers go without Sunglasses when needed to Avoid Compensating for Changing Light Conditions  Majority of Americans report technology is a critical factor in their sunglasses selection, with nearly a quarter of prescription eyeglass wearers stating it is … [Read more...]

NEW Seiko Elite Program Launches

LEWISVILLE, TEXAS — Hoya Vision North America has launched Seiko Elite, a practice development program for eye care professionals:‐benefits. Developed by eye care marketing specialists for eye care professionals, Seiko Elite is a comprehensive marketing, consulting and analytics program for all participating eye care … [Read more...]

WileyX Launches Road & Trail RX and WX Blue Lens Technology

Wileyx Introduces Road & Trail Rx and WX Blue Lens Technology, Providing Wearers With Absolute Premium Protection at Work and On the Road Wiley X®, Inc. has introduced two new prescription lens advancements developed to provide the clearest possible vision and enhance eye comfort and health in everyday, real-life situations. The first … [Read more...]

Fast Grind Launches New Lens Material At VEE 2016

FastGrind is set to debut a brand new lens material at Vision Expo East in April. VisionAir 1.56 index is used exclusively with FastGrind’s new ADDvantage HD Plus Digital Progressive and Single Vision lenses. VisionAir 1.56 provides eye care professionals the ability to offer their patients amazing clarity with thinner, lighter lenses, while also … [Read more...]

Vision Ease Launches Single Vision 1.67 High-Index Lenses

RAMSEY, MINN. (March, 2016) – VISION EASE has introduced a new line of single vision 1.67 high-index lenses. The lenses offer customers the most thin, lightweight, single vision 1.67 high-index lens configurations in the optical industry. The new product line is a result of VISION EASE’s recent acquisition of South Korean high-index … [Read more...]

HOYA Vision Care launches Seiko Optical Website

LEWISVILLE, TEXAS, (FEBRUARY , 2015) Hoya Vision North America has launched a website for its Seiko Optical U.S. subsidiary: A portion of the new website will be dedicated to the Seiko Elite program, a program developed by eye care professionals for eye care professionals in order to help with practice growth and development. … [Read more...]

Designer Handbag or Computer Eyewear Upgrade, Charlotte’s Choice

Many have questioned whether or not Digital Eye Strain is truly an eye health issue. Does Blue Light really impact health? Are computer lenses really that important? Shirley's niece Charlotte, who works on a computer all day  has a story to tell about how lenses saved her. This is Charlotte's personal experience and a great example of how … [Read more...]

Recycled Lens Art By Frances Scholz

Many of our readers follow or have Liked/purchased some of Frances Scholz's wooden eyeglass sculptures. Frances opened her creative vitreous eye juices to try a new medium with recycled lenses. The result is a mixture of eco friendly op-art that we love. 80% of the recycled lenses are from the Lions Club rejection. 20% are rejected lenses from … [Read more...]

Signet Armorlite Announces KODAK DSII™ Progressive Lens

  Signet Armorlite Announces KODAK DSII™ Progressive Lens – The Highest Level of KODAK Progressive Lens Design Carlsbad, CA (December, 2015) - Recently, Signet Armorlite, Inc. (SA) undertook a rebranding of its Kodak Lens product line as the Kodak Lens Professional Series. SA also renewed its commitment to deliver exceptional innovation … [Read more...]

Coppertone Polarized Lenses Now Available in Green

RAMSEY, MINN. (Nov. 2015) – VISION EASE introduces Coppertone Polarized Lenses in green. The new color option features enhanced color contrast ideal for outdoor enthusiasts. The polarized polycarbonate lenses are immediately available in 75 mm and 80 mm SFSV; D28 bifocal; and decentered Novel progressive styles. All Coppertone Polarized … [Read more...]