New Year Resolution: Get Out Of A Rut

It happens to us all... we get in a rut, we are afraid to change anything, we are bored, life becomes routine, our mind wanders, apathetic, we do not want to deal with issues, eating too much, drinking too much... It might mean you are in a rut or at least a major pothole and it is time to recognize the fact and DO SOMETHING. For many a New … [Read more...]

New Year’s Resolution: Be More Productive

As we go into the new year, is one of your New Year's Resolutions to be more productive? Research says that as much we think technology  is making us more productive in reality it may be offset by technology. A study by CareerBuilder says that Smartphones, Internet, Social Media and email are some of the biggest workplace productivity killers. … [Read more...]

Avoiding The “War on Christmas” in Your Eyecare Practice

The holiday season is upon us and it’s time to start prepping for family gatherings, good food, and white elephant gift exchanges. Tis’ a time for cheer and happiness, but recently the holiday season has brought about a topic of controversy that all businesses must address. We’ve noticed a few conversations pop up online regarding the … [Read more...]

33 Ideas For Eyecare Holiday Parties

Are Holidays Parties fun? Do you feel more like Decking the Event rather than the Halls? Would you rather Scrooge It and Bah-Humbug the event? Do you feel like this event will jingle your way to the poorhouse? All you want for Christmas is to have a good time I am sure. Should spouses, family or significant others be included? Where should you … [Read more...]

True Story: Customer Service At an Optometrist

Years ago, we wrote this article on my friends over 50 are getting shafted by their eye doctors. Over the last year one of those friends (now over 60) has been relating to me her eye doctor issues. I had referred her to a new eye doc about 20 years ago. Over the years, she had complained about his staff and him flirting with staff and … [Read more...]

How to Reward Employees When Cash is Tight

The end of the year is in sight, employees may be expecting a bonus for all their hard work.But it may be hard to do for employers when times are tough. We are in an economic squeeze so for many optical businesses it is harder to give out employee bonuses. However,this is not the time to stop recognition and rewards programs. When times are hard … [Read more...]

How To Create A Drama Free Environment

Several weeks ago, I was having this same conversation with an architect friend who decided the worst part in running his own business: he spent more time managing drama than he did in the creative process. If this is happening in your office, read this great advice from Doug Fleener. "Two things are hard on the heart - running upstairs and … [Read more...]

Social Media Employee Policy Guidelines

Over the last several years over and over again, the use of social media on and off work has sparked lawsuits, firing and other human resource issues. Several years ago, The Vision Council released a Social Media Policy Template that eyecare professionals can use in their employee manuals. This template should pass the The National Labor … [Read more...]

Inspiring Your People With Smiling And Moving

We have all been there.. the dreadful blahs.. the I don't feel like working today.. the 'I'm so over this'. While you may not have this, it is very apparent when some of your colleagues do. That attitude can permeate to the whole staff and patients. A movement called Smile and Move can be a great motivator at the office and at home. The concept … [Read more...]

The Value of Admitting Mistakes

I was in a conversation with my 'know-it-all-smart-nephew' about mistakes and the importance of admitting you made a mistake. Nobody expects you to be perfect, after all to To Err Is Human, but people do want and expect someone to take ownership of a mistake, whether it was your fault or not. A perfect example is United Airlines: Were they at … [Read more...]

Optical Burnout? Try These Simple Steps To Reduce TOB

We all have it, TOB, Total Optical Burnout. We may love our jobs, but it increasingly stress happens, because it is difficult to turn or tune off. The American Psychological Association in a survey states the top three major sources of stress are: money, workplace and family responsibilities among U.S. adults. In 2015, it was found that Millennials … [Read more...]

Staff Meeting Topic: Patient Satisfaction Checklist

Once a year is, it is important to up your game by having a staff meeting about patient satisfaction. Patient Satisfaction is everything from the cleanliness, product, customer service and communication and management. We have developed a patient satisfaction checklist to review Merchandising; Develop a 'statement'  that your staff fills out … [Read more...]

Lighting And Employee Productivity

One of the proactive issues you can do something about today with your staff is to evaluate the lighting in your eyecare office. Research has shown that the lack of proper lighting and sun can effect both the mind and the body. Since Americans spend 90% of their time indoors, improper lighting can lead to poor morale and a condition called SAD. … [Read more...]

Eyecare Profitability Via Open Book Management

The first time I ever was involved in Open Book Management was about 30 years ago in an optometrist office. At the start of the Staff meeting- he relayed the optical numbers to his staff- how many frames sold, how many second pairs, sunglasses, add ons and multiple pairs. When multiple pair sales were not reaching goal, the staff discussed ideas on … [Read more...]

Employee Appreciation Day Is March 3, 2017

Where would you be without employees? March 3, 2017 is Employee Appreciation Day and a great day to say Thank You. You do not have to break the bank to say thank you, a simple thank you costs nothing. A card or ordering in pizza are very easy and economical ways to show appreciation. … [Read more...]