It’s All About Us From Rapp Optical

We are on many websites and about six months ago, I came to the revelation that many offices and online eyewear companies say very little about themselves. Who they are and what they do and why someone should buy from them. As eyecare pros, do you ever look at how your website and your 'About Us' is differentiating yourself from the competition, … [Read more...]

Websites We Like: ‘We Don’t Sell Eyewear By Mail Order’

We ran across this post on Opera Opera Opticians in the UK and thought, this is one way of dealing with online eyewear: 'We don't sell eyewear by Mail Order' Opera Opera Opticians is a small UK eyewear manufacture and optician. They also sell vintage eyewear. Via Opera Opera    … [Read more...]

Websites We Like: Oakland Vision Center Optometry

One of the most painful things that are on many eyecare professionals TO DO list, is their websites. It is hours of work and rarely is one 100% happy with the results. One thing we suggest is bookmarking others websites that you like or may not like. This will help make the process of re-doing your website easier. One website that we like is … [Read more...]

A Father’s Day Ad We Love

Last year Meredith Bomse OD ran a Facebook contest that gave a fabulous Father's Day incentive to give a pair of glasses instead of a tie. Colorful and eye-catching all with the chance to win a pair of sunglasses. … [Read more...]

Think About Your Eyes Launches Public Awareness Campaign

Alexandria, VA (February, 2017) –Think About Your Eyes, the vision industry’s national public awareness campaign, launched its 2017 national advertising campaign on Monday, February 13, with an increase in advertising budget and updated advertising placements. Campaign advertisements will run for three quarters in 2017, up from two quarters … [Read more...]

Eyewear Marketing: Love These Ads

It is not often I see ads as I don't have a TV and don't get netflix. But I did happen to watch several ads by Kohls on Owning Your Runway or The World is Your Runway, own it and totally loved the Feel Good ads. Old people, overweight people, doing regular things proudly strutting through life. What great advertising for eyewear and accessories. … [Read more...]

Mobile Pop-Ups Can Cost You

Do you have popup ads or interstitials on your website and in particular, your mobile website? You have until January 9, 2017 to fix that. Google announced this week that “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly”, which is Google speak for STOP with all the … [Read more...]

Think About Your Eyes Campaign Reaches Milestone

Alexandria, VA (July 2016) - The national Think About Your Eyes campaign has built upon its increased optical industry support and consumer interest to reach a new milestone of 2.5 million visitors to the campaign website since its launch. The campaign expects that number to reach 3 million by years’ end. “We are thrilled that the campaign … [Read more...]

Websites That Drive Me Crazy

Like most bloggers, we are on over 100 websites a day and continually look for interesting new ideas, viral news, trends and new products. With many companies that come and go, we often investigate the company to see if they are legit and still in business. As time has gone on there are a few things on both Websites and Facebook that drive me crazy … [Read more...]

Google Expands Mobilegeddon In May

Last April, Google began favoring websites that were mobile-friendly over websites that were not on mobile devices. Dubbed Mobilegeddon, that algorithm change meant that those websites who were still using outdated code that only appeared correctly on desktop computers were going to show up behind those websites that were mobile friendly. Last … [Read more...]

Webinar On Best Ways To Advertise On Google

Surefire is having a webinair on Best Ways to Advertise on Google to grow your practice. The webinar is March 10th at 4 pm EST. You can sign up here: Register for the Google Webinar March 10th, 4PM EST … [Read more...]

Record Breaking: Think About Your Eyes Campaign 2015

Alexandria, VA (2016) - The national Think About Your Eyes campaign has wrapped up its record breaking 2015 efforts, reaching even more consumers and producing more eye exams than ever before. Nearly 1.3 billion consumer impressions were generated, and the message was seen or heard by over 132 million adults. Most importantly, Think About Your … [Read more...]

What Is Branding?

We all hear about branding and quite honestly most of us have probably done a poor job of it. I know we have. Not all of us have millions of dollars to build brands and our images. We cannot really do that until we understand exactly what branding is and what it entails. This short video talks about branding and marketing and how they … [Read more...]

How PPC Advertising Can Benefit Your Practice

Google pay-per-click advertising can be one of the most effective forms of local marketing for your eyecare Practice. The basics include writing various ads, specifying who sees those and what keywords trigger those ads, and choosing how much to spend.  Granted, that’s an oversimplification of the process, but here are 5 key benefits to using … [Read more...]

EyeCare Pro Launches New Service: OD Metro

As a pioneer in developing online marketing strategies specifically for optometrists, EyeCarePro understands the importance of being on the leading edge of advanced and effective marketing technologies. As part of their ongoing goal to serve the unique needs of our industry’s many thriving independent optometrists, EyeCarePro is pleased to … [Read more...]