Optical Fun: Eyeglass Commercial Featuring Gordon Ramsay

Optical Fun for the day. Eye Glasses commercial featuring Chef Gordon Ramsay. This is definitely one of my favorite eye exam commercials.   … [Read more...]

Optical Fun Spoof Brad Pitt Sunglass Ad

Spoof video inspired from Krys TM French Opticians: "Krys les opticians" Krys Opticians made a few commercials staring French celebrities with this unique sunglass script. This one features Brad Pitt.. What do you think? … [Read more...]

Valentines Day Marketing We Love

We love the 'Valentine Day Marketing by SpringHill Eyecare in Tennessee, using outdoor signage with cute sayings. Central Opticians ran a Valentine Day Sale via Facebook. Look how a few Optical Shops are using Twitter to promote Love is Blind.. Central Opticians on Facebook advertising A Valentine Day Sale.   As Seen … [Read more...]

Why Email Addresses Are Important To Eyecare Professionals

Gathering emails is one of the most important things that any business owner should be doing. In fact, getting emails should be a company focus and include everyone in the office. Every single interaction with a patient or potential, old and new should include getting an updated email address. Eye Bogglers:  74% Online adults who prefer … [Read more...]

Beyond The Brand Provides Coop Advertising Tips

ClearVision Optical introduced the latest issue of its Beyond the Brand optical insights & inspiration magazine, offering a timely focus on co-op advertising and marketing. Created to support eyecare professionals with educational information on relevant topics, Beyond the Brand also includes insight from industry professionals; customer … [Read more...]

10 Things Your Eyecare Website Should Have

How’s your website? Does it help grow your practice or chase visitors away? There’s nothing worse than a cluttered, clunky web site to drive away prospective patients visiting the site. Did you know that over 40% of visitors to an average website are new to that site? It is critical to have a well-designed website that entices visitors to look … [Read more...]

Eyecare Marketing: Flex Spending Ads We Like

These are from 2013, but we liked them anyway.. Fun and great images to get those valuable FSA dollars.   … [Read more...]

Funny Eyecare Ad: Better Eyewear Means Fewer Dead Cats

Specsavers Ads- A vet finds himself in a high-pressure situation when a routine examination of a cat turns into an emergency. But is everything as it seems?   … [Read more...]

We Deliver

What are you saying about your eyecare practice when you advertise? Years ago sitting in a classroom at Harvard Business School, one of the professors in a marketing class talked about mother-in-law research. Here we were, sitting at one of the most prestigious colleges in the world, where some of the most progressive theories in business have … [Read more...]

Engaging Patients On National Doughnut Day With Healthier Donut Recipes

June 1 is National Doughnut Day celebrating the women who brought doughnuts to men during WWI.  As a Donut Junkie, I would be celebrating by going to both of my favorite donuts shops and ordering at least a dozen donuts. I LOVE donuts and when I binge, I really binge.. and have been known to chow down a dozen donuts in one day. At one point, I … [Read more...]

Best Practices For Email Marketing

In our last digital tip we told you that Email Marketing offers the highest return on investment of any digital marketing channel. If you missed it have a look here. Now I am back with more tips on email marketing best practices so you can reap the biggest return from these benefits. Once you have your mailing list set up in an excel … [Read more...]

Love This Eyecare Branding Message

I saw this wonderful eyeglass branding idea on Pinterest from Opium Eyewear  and loved it. A pair of glasses looking at an object or scene with a inspirational message. Visualize a concept like this, with different types of glasses, various scenery around your neighborhood, on trips with messages. It would look great framed and positioned around … [Read more...]

The Importance Of Press Releases

Press Releases by definition is a news story about you, the company or staff that is given to press sources (Media). Media comprises of newspapers, bloggers, TV, Radio, Magazines, Podcasters, writers etc. Once a story is submitted it will go live and hopefully go viral with other media picking it up and spreading the word about you and or the … [Read more...]

Eye Exam Ads We Love: Driving Glasses

This Eye Exam ad gets the point across without any writing. Great ad for those who don't think they need glasses for driving.  Some truck driving statistics and one reason that all drivers not just truck drivers need to wear glasses. Eye Bogglers:  3.5 million professional truck drivers in the United States, according to estimates by the … [Read more...]

Eye Exam Advertising We Love

This could qualify as optical fun, but you don't even need to be able to read the language, the visual says it all. Guy in the bathroom uses another persons coat as the towel. Does he need an eye exam? What I think is so interesting most of these disruptive and edgy ads are out of  Europe. Why is it that Eyecare professionals in the US don't … [Read more...]