Eight Cheezy Pizza Sunglasses For National Pizza Day

Pizza is one of America's favorite food and with February 9 as National Pizza Pie Day and October is National Pizza Month... well it gives us a great excuse to indulge and celebrate one of the worlds best loved food. I could go on and on on how to market for this event and try to make up some eye healthy stuff, but what is the point of that? … [Read more...]

10 Ways To Celebrate Patient Birthdays

Today you are you! That is truer than true! There is no one alive who is you-er than you! Dr. Seuss Everybody wants to feel special and appreciated and there is no better day and way to reach out than a Birthday greeting. It is a once a year reminder that you care. The benefits are numerous, patient loyalty, patient engagement and connection and … [Read more...]

Kiss And Tell: Valentine Day Marketing

BAH Cupid or not, Valentine's Day is hot and becoming one of the top gift-giving holidays. No longer is Valentine's Day just for your significant other. Friends, Romans, Countryman and Pets are now included in the VD Frenzy. Eye Bogglers 13,2 Billion Annual consumer spending on Valentine's Day  53 percent of women would end a … [Read more...]

January Is National Glaucoma Awareness Month

Number of Glaucoma Cases Projected to Increase Significantly Due To Aging U.S. Population, Prevent Blindness Offers Free Educational Resources CHICAGO– Glaucoma, commonly referred to as the “sneak thief of sight,” currently affects nearly 3 million people ages 40 and older, according to the Prevent Blindness report, “Future of Vision: … [Read more...]

Happy Mew Year to Cats Day! With Purr-fect Cat-Loving Eyewear

Cats, love them or leave them. What we know is that about 30% of all households in the USA own a cat or as they say, the cat owns them. Nonetheless, we found the purr-fect look for cat-lovers the world over. Happy Mew Year to Cats Day which is January 2.   … [Read more...]

Eyecare Marketing Calendar 2017

Here is our annual Eyecare Professionals Marketing Calendar for 2017. We have added more fun and health events that can help you in your marketing and social media posts. Our objective is to help provide ECP's with engaging and shareable posts as well as educational opportunities. The calendar includes 1.) Events 2.) Health Holidays 3.) … [Read more...]

A Wise Xmas Decision: Give Better Vision

Since 1955 eyecare organizations have promoted the Gift Giving in the form of Eye Exams for Christmas. This Vintage Ad from the Better Vision Institute says a wise Xmas decision give better vision... the gift that really keeps on giving. It's HSA time, end of the year, use it or lose it. Eye Exams are great gifts, the gift of sight. Let your … [Read more...]

Be Thankful And Have A Happy Thanksgiving

Today we invite all of our readers to take the week and think of the many things they/we are thankful for. Happy Thanksgiving to all. … [Read more...]

A&A Optical Celebrates Make A Difference Day

In celebration of Make a Difference Day which is October 22 of every year A&A Optical employees spent the day volunteering at The Legacy Willow Bend. In recent years, A&A Optical has made it a tradition to incorporate social initiatives into the company culture by volunteering and serving the community, on A&A Service Days. On … [Read more...]

Eyecare Events: World Television Day

The United Nations declared November 21 as World Television Day. Why, would a world day be dedicated to what most people call the Idiot Box, a baby sitter or a boob tube? According to World Television Day 'Television: a cornerstone of democracy and a pillar of freedom of expression and cultural diversity. It nurtures education, continually invites … [Read more...]

Marketing For American Made Matters Day

American Made Matters, is an organization dedicated to educating consumers on the importance of buying American-made products, They are holding their annual American Made Matters Day on November 19. This is an official 'holiday' in Pennsylvania and Colorado with resolutions before other states. The purpose of this day/ event is for consumers to … [Read more...]

Marketing Day Of The Dead

The Day of the Dead or Dia Del Muertos is  Mexican Holiday that is is pays homage to friends and family who have died. Altars and Cemeteries are adorned, candlelight vigils, decorated skulls and skeletons are everywhere. The day(s) is traditionally November 1 and 2. With 55.3 million Hispanics in the United States (2014) it might be interesting … [Read more...]

Should You Close For Black Friday?

As one who used to think that eyecare professionals had to take advantage of every single sales opportunity, I have changed my tune. Last year when REI blew away retailers and their customers by closing all their stores and paying their employees to #OPTOutside for the #1 retail sales day of the year, I was impressed and thought why not. As REI's … [Read more...]

Spec-tacular-Spook-tacular-Bat-tacular Eyewear For Halloween

It is getting harder to find spectacular-spook-tac-ular shades that we have not already done for our annual Halloween count-down. Maarten Weidema of  Procchiali Studio and The Eyewear Forum visited Pierre Eyewear at Silmo and discovered our new favorite Bat Shades. For those who are not familiar with Pierre Eyewear.. they have great product and one … [Read more...]

Santinelli Continues To Participate in Habitat For Humanity

October, 2016, Hauppauge, NY – The associates and their families at Santinelli International continue to “give back” to the community, having participating in the company’s sixth Habitat for Humanity home build on October 8, 2016. Alongside the home owner, a disabled Army veteran named Youlanda, our team helped with the demo work inside the house … [Read more...]