Shopping Small Is Good Marketing

Shop Local, Shop Small, Buy Local, Make Your Tax Dollars Work Locally are some of the headlines one reads as Small Business Saturday approaches November 25, 2017. It pays to be prepared as consumers become more aware of local business. Eye Bogglers 2015 95 million people Shopped small on Small Business Saturday 2015 $16.2 billion spent … [Read more...]

ASCRS Foundation Sponsors 2nd Annual National Sight Week

Operation Sight Network Surgeons to Participate in Weeklong Charitable Initiative to Provide Free Cataract Surgery FAIRFAX, Va. – Oct., 2017 – The American Society of Cataract & Refractive Surgery (ASCRS) Foundation is pleased to sponsor the 2nd annual National Sight Week (October 15– 21).  National Sight Week is a weeklong celebration of … [Read more...]

Eight Caricatured Cat Eyeglasses

October is National Black Cat Awareness Month with October 27 as National Black Cat Day. This holiday was devised to debunk the myth that black cats are bad omens. Did you know that there are an estimated 74-96 million cats in the USA? We found some fabulous and cute eyeglasses with cats that are a purr-fect accessory to wear on any … [Read more...]

It is Not To Late To Sign Up: World Sight Day Is October 12

Optometry Giving Sight Leads Global Coalition to Support  World Sight Day Challenge (Denver CO – September 28th): Global eye health and vision care are more important than ever in light of recent natural disasters including major hurricanes, earthquakes, tsunamis and their aftermath. As people deal with these and other health crises, leading … [Read more...]

October is National Dyslexia Month

With October being National Dyslexia month we thought we would bring a little attention to Dyslexia. According to the National Insitute of Learning Development: It is characterized by difficulties with accurate and / or fluent word recognition and by poor spelling and decoding abilities. These difficulties typically result from a deficit in the … [Read more...]

21 Branded Car Spectacles For Name Your Car Day

Americans are obsessed with cars and driving which is probably why we have so many cars and name them. To celebrate cars or transportation there are several 'National-Celebration Days:  Transit Driver Appreciation Day which is March 18th, Stand Up For Transportation Day in April, National Transportation Week in May, National Defense Transportation … [Read more...]

TO DO: Prepare For Q4 2017

The last quarter of any given year is generally speaking where most retailers make their money or year.The same is true for Eyecare Professionals: There are numerous gift giving and gift certificates opportunities. Add in Use it or Lose it Insurance programs, Use it or Lose it Co-op Advertising programs, Cyber Monday, Black Friday, Small Business … [Read more...]

International Day of Peace Is September 21

A day that we all should strive to have more of is World Peace Day or International Day of Peace. Observed annually on 21 September it is a day dedicated to world peace. A day without war, fighting and violence how great would that be! In honor of this day we have brought to you seven Peace Sign Eyeglasses that you can wear to show solidarity with … [Read more...]

Optometry Giving Sight Hosts Twitter Chat For World Sight Day

September, 2017—Children’s eye health is the focus of a Twitterchat to coincide with the 11th annual World Sight Day Challenge on World Sight Day, Thursday October 12, 2017. The Twitterchat, aimed at parents and eye care practitioners around the world, will take place from noon–1:00 p.m. ET, and is hosted by Optometry Giving Sight.  Helping to … [Read more...]

Never Forget: In Memory of 9/11

I can remember exactly where I was on 9/11. It was about 7 am PST, I was in front of my computer answering email. All of a sudden my neighbors came out and started screaming turn on the TV.... Which I did and from that point on the date was spent watching in horror. The planes flying into the towers, people screaming, running- I can still see it. … [Read more...]

Coastal Clean Up Day Is September 16

Rarely do we talk about what is important to us. Today I am going to talk about a day that is close to my heart and that is the ocean. It effects every thing you do, no matter where you live. Every single person's actions effect the ocean. 80% of the ocean trash comes from land. Over the years over 12 million volunteers from 153 countries … [Read more...]

Marketing For Home Eye Safety Month In October

Any eye safety month is a big opportunity for eyecare professionals.. and coming up in October is Home Eye Safety Month. 13 Tips To Market Home Eye Safety Month Send Press Releases: A list of Free Press Release Sites. Write about the top dangers at home, toxic cleaners, pointed objects, tools. Schedule some experts (like Home Depot) to … [Read more...]

Excellent Article: Vision, Balance, Falls And Fractures

  My aunt has fallen, my mother has fallen....  The most amazing thing about my neighbors and family Not One has said, I need to get my eyes checked. Not one has said, my doctor told me to get my eyes checked. For National Falls Prevention week and Falls Prevention Day in September,  Ellen Troyer of Biosyntrx wrote an excellent … [Read more...]

September is Sports Eye Safety Awareness Month

Prevent Blindness Data Shows Water and Pool Activities Remain the Cause of Most Sports-related Eye Injuries  CHICAGO (Aug. 2017) – According to recent annual data from Prevent Blindness, more eye injuries occur from water and pool activities than any other sport.  Basketball is the second highest cause of sports-related eye injury. Basketball is … [Read more...]

Eyecare Marketing For National Taco Day October 4

And yet again another day to celebrate funky eyewear that even comes with a website National Taco Day. According to National Taco Day, American eat over 4.5 Billion Tacos a year, which is the weight of two Empire State buildings. How to take advantage of one of America's and Mexico's favorite foods? Why not do a Taco- Truck- Trunk- Show? How … [Read more...]