TO DO: Prepare For The World Sight Day Challenge 2017

(Denver, CO – 2017): Optometry Giving Sight is once again inviting all those who value good vision to support its major fundraising campaign for the year, the World Sight Day Challenge. The Challenge will run throughout October – with World Sight Day being celebrated on Thursday October 12th. This year’s campaign will help to raise funds for … [Read more...]

August Is Childrens Eye Health And Safety Month

CHICAGO (July, 2017) – As children in most parts of the country head back to school, Prevent Blindness, the nation’s oldest non-profit eye health and safety group, asks all parents and caregivers to set their child on a path to success in the classroom with a certified vision screening or eye exam. More than one in 20 preschool-age children and … [Read more...]

TO DO: Prepare For Contact Lens Health Week Is In August

Coming up is a very important week for eyecare practices. I would venture to say that 99% of all practices have patients that abuse their contact lens regimes, have bought contact lenses online from 'non-safe' sources and have experienced eye infections due to contact lens wear. That said, for the last three years the CDC, has collaborated … [Read more...]

Holy Cow Appreciation Day!

One of the best parts about blogging is finding really interesting and unusual eyewear. Really how much can you really say about a retro frame? So when you find cut out cows on the temples of a pair of eyeglasses, well, you just have to share it as the perfect accessory for and I 'Swear on my Holsteins' National Cow Appreciation Day. July 14 is the … [Read more...]

Four French Fry Frames For National French Fry Day July 13

National French Fry Day is July 13th and while we think this is an American Thing, it is not. In fact French Fries (Frites) are attributed to Belgium. The first person to eat potatoes in the 'French Way' was Thomas Jefferson when he was president in 1801 thus bringing it to the USA. Eye Bogglers: The average American eats 29 lbs. of French … [Read more...]

Wiley X Supports Awareness For National Safety Month

Eyewear innovator Wiley X®, Inc. is joining the non-profit National Safety Council and thousands of organizations across the country to help raise awareness of what it takes for Americans to “Keep Each Other Safe” this June and throughout the year.  As a leading provider of eyewear products delivering Absolute Premium Protection to the military, … [Read more...]

Eyecare Events: Fundraising for World Giraffe Day

Who does not like Giraffes? These exceeding tall, long necked and mellow animals actually have a special day just for them. World Giraffe Day is June 21st of every year. Sadly do to a variety of reasons, lack of habitat, poachers and more there are only about 100,000 Giraffes left in the wild. When I saw these Giraffe OptiPets, I thought, you … [Read more...]

10 Ways To Market For National French Fry Day July 13

Normally we would not promote a marketing event for junk food like French Fries. We all know many people that won't order French Fries, but they certainly will be the first to take them off our plates. Like anything, eating FF in moderation is the key, because French Fries are high in Fat, Calories and Cholestral. That said, what can you do … [Read more...]

Eyecare Events: World Emoji Day July 17

Who remembers when all we had to use was a smiley face? There is a World Emoji Day and think about how much fun you could have with this on Facebook. Emoji contests, make your own Emoji, Favorite Emoji's, Decorate your glasses with Emoji's... Office Emojis Eye Bogglers: Emojis were invented in 1998 by  Shigetaka Kurita while working for … [Read more...]

National Sunglass Day on Facebook In 2016

Just in case you are getting the importance of National Sunglass Day and the great opportunity it affords eyecare professionals, we thought we would present a few Facebook selfies and news in 2016. Even if you forget, there is plenty of news to share, including celebrities, fashion magazines, your local news stations, CNN, Huffington post.. the … [Read more...]

WileyX Reminds Us To Honor Our Fallen Heroes For Memorial Day

For 30 years, Wiley X®, Inc. has stood for two things — providing America’s fighting men and women with the most advanced eye protection possible and recognizing the very real sacrifice our brave soldiers and their families make to serve our country.   This is particularly true for the many thousands who have made the ultimate sacrifice … [Read more...]

Allowing Dogs In Eyecare Offices: Take Your Dog To Work Day

Take Your Dog To Work Day is June 23, 2017 and National Dog Day is August 26 and I thought I would deal with the issue of having dogs in a medical/ eyecare practice. Dogs are welcome everyplace anymore. Stores and restaurants put out water bowls and carry treats. Dogs are being registered as therapy dogs so owners can carry them anywhere. Dog … [Read more...]

40 Sunglass Songs For National Sunglass Day

National Sunglass Day is June 27 and there are many ways to celebrate this international holiday. The Vision Council has lots of resources to access, you could have Sunglass Trunk Show, Have a Sunglass Donation, talk about Eye Health. Why not have some fun with it and showcase for the month, Sunglass Songs of which we found 40. There are actually … [Read more...]

Dappering Dudes With Eyewear And Bow Ties

It seems that women get all the attention in the eyewear world... probably because all claims say that women are 80% of the business. I don't know whether that is true or not, but venture to say that it is because all talking heads all say 'mens space' is not as large or a dynamic as the women's. I said Pappy Poo on that... those days are … [Read more...]

To Do: Decorate For 4th Of July

There are many holidays that you can use the good ole Red, White and Blue theme aside from the 4th of July. Memorial Day (May) Veterans Day (November 11) Patriots Day (celebrated in some states and Canada) Labor Day (September). There is even Constitution Day or Presidents Day. Start Memorial Day Weekend with a Veteran Theme and add or subtract … [Read more...]