Happy Mew Year to Cats Day! With Purr-fect Cat-Loving Eyewear

Cats, love them or leave them. What we know is that about 30% of all households in the USA own a cat or as they say, the cat owns them. Nonetheless, we found the purr-fect look for cat-lovers the world over. Happy Mew Year to Cats Day which is January 2.   … [Read more...]

Eyecare Marketing Calendar 2017

Here is our annual Eyecare Professionals Marketing Calendar for 2017. We have added more fun and health events that can help you in your marketing and social media posts. Our objective is to help provide ECP's with engaging and shareable posts as well as educational opportunities. The calendar includes 1.) Events 2.) Health Holidays 3.) … [Read more...]

A Wise Xmas Decision: Give Better Vision

Since 1955 eyecare organizations have promoted the Gift Giving in the form of Eye Exams for Christmas. This Vintage Ad from the Better Vision Institute says a wise Xmas decision give better vision... the gift that really keeps on giving. It's HSA time, end of the year, use it or lose it. Eye Exams are great gifts, the gift of sight. Let your … [Read more...]

Be Thankful And Have A Happy Thanksgiving

Today we invite all of our readers to take the week and think of the many things they/we are thankful for. Happy Thanksgiving to all. … [Read more...]

A&A Optical Celebrates Make A Difference Day

In celebration of Make a Difference Day which is October 22 of every year A&A Optical employees spent the day volunteering at The Legacy Willow Bend. In recent years, A&A Optical has made it a tradition to incorporate social initiatives into the company culture by volunteering and serving the community, on A&A Service Days. On … [Read more...]

Eyecare Events: World Television Day

The United Nations declared November 21 as World Television Day. Why, would a world day be dedicated to what most people call the Idiot Box, a baby sitter or a boob tube? According to World Television Day 'Television: a cornerstone of democracy and a pillar of freedom of expression and cultural diversity. It nurtures education, continually invites … [Read more...]

Marketing For American Made Matters Day

American Made Matters, is an organization dedicated to educating consumers on the importance of buying American-made products, They are holding their annual American Made Matters Day on November 19. This is an official 'holiday' in Pennsylvania and Colorado with resolutions before other states. The purpose of this day/ event is for consumers to … [Read more...]

Marketing Day Of The Dead

The Day of the Dead or Dia Del Muertos is  Mexican Holiday that is is pays homage to friends and family who have died. Altars and Cemeteries are adorned, candlelight vigils, decorated skulls and skeletons are everywhere. The day(s) is traditionally November 1 and 2. With 55.3 million Hispanics in the United States (2014) it might be interesting … [Read more...]

Should You Close For Black Friday?

As one who used to think that eyecare professionals had to take advantage of every single sales opportunity, I have changed my tune. Last year when REI blew away retailers and their customers by closing all their stores and paying their employees to #OPTOutside for the #1 retail sales day of the year, I was impressed and thought why not. As REI's … [Read more...]

Spec-tacular-Spook-tacular-Bat-tacular Eyewear For Halloween

It is getting harder to find spectacular-spook-tac-ular shades that we have not already done for our annual Halloween count-down. Maarten Weidema of  Procchiali Studio and The Eyewear Forum visited Pierre Eyewear at Silmo and discovered our new favorite Bat Shades. For those who are not familiar with Pierre Eyewear.. they have great product and one … [Read more...]

Santinelli Continues To Participate in Habitat For Humanity

October, 2016, Hauppauge, NY – The associates and their families at Santinelli International continue to “give back” to the community, having participating in the company’s sixth Habitat for Humanity home build on October 8, 2016. Alongside the home owner, a disabled Army veteran named Youlanda, our team helped with the demo work inside the house … [Read more...]

Thank You Sponsors Of The World Sight Day Challenge

Denver CO (September): Leading North American optometric companies, networks, schools and practices will once again join forces in a coalition led by Optometry Giving Sight in support of World Sight Day (October 13th) and the World Sight Day Challenge, which runs throughout September and October. This is the 10th year of the Challenge, which … [Read more...]

Ten Haunting Halloween Looks To Eyewear

Is is almost Halloween and time to get your skull cap on and come up with a spooktacular look. Every year we search up to page 20 on Goggle to find New Spook Shades. Horrific Halloween Eyewear is divided into several categories. Which is your Favorite? The Monster Mouths: This Look is transforms a pair of sunglasses into a gaping mouth. These … [Read more...]

The Eye Site Adopt A Dog Event Is Pawsome

Adopt a Dog Month month is in October of every year. We ran across an event by The Eye Site who collaborated with The Martinsville Henry County SPCA for a Love AT First Site Adoption Event. Some of you may remember The Eye Site was the optometrist office that was featured on Savage Dawgs. I don't know how many people came to the … [Read more...]

Questionable Eyewear For Ask A Stupid Question Day

September 28 is Ask a Stupid Question Day.. how they ever come up with these is days is probably a stupid question! We pulled together four Stupid Question quotes with questionable eyewear 'If you ask a stupid question, you may feel stupid; if you don't ask a stupid question, you remain stupid.' Tony Rothman 'Two things are infinite: the … [Read more...]