TRUNK SHOWS 101 By ClearVision Optical

Thank you to ClearVision Optical for posting on TRUNK SHOWS 101  - A beginner’s guide to this time-tested tactic for optical retailers. Whether you have some hot new frames that you just can’t wait to share with the world; or are simply looking for a new way to promote your optical practice, a trunk show is a fun and exciting way to drive … [Read more...]

Linden Optometry-How To Have An Eco Friendly Trunk Show

Many of our readers may know who Linden Optometry is in Pasadena. If you don't know, they bought a bank have about 21 lanes, use the drive up teller to deliver contacts and whatnot, this is an extremely busy office and I would say probably one of the top independent eyecare retailers in the United States. They have always been committed to Trunk … [Read more...]

Happy Valentines Day From Optylux- Great Idea For ECP’s

Optylux Group sent us this fun Valentine's Day Card! We are passing it on to our readers! Happy Valentines Day from The Optical Vision Site and Optylux Eyewear. What I like about this card, it is pretty easy to make up and you can send a Valentine Day Card to your optical patients! It's fairly simple to do, keeps you foremost in their minds plus … [Read more...]

EyeGating: Eyecare Marketing For Super Bowl Sunday

Shirley and I are not huge football fans, so we tend to forget one of the top watched events in the USA, The Super Bowl! It is estimated that over 97 Million people watch the Super Bowl and I can't even imagine how many Super Bowl Parties their are. Why not have a little fun during the countdown to the Super Bowl and have your own EyeGate Super … [Read more...]

Eyecare Marketing For Valentines Day

Did you know that Valentines Day is one of the top shopping and gift giving days in the USA? Are you prepared to set up your eyecare office to take advantage of Valentine Day Gifts. Do you have red gift certificates sitting right by that pair of sunglasses?  Why should someone spend money for candy when they can purchase a wonderful and eye-health … [Read more...]

EyeCare Marketing Calendar 2010

If you are like us, suddenly the Holidays were here and we didn't do a third of what we wanted to do! In preparation for your eyecare marketing in 2010, we have prepared for you an optical marketing and merchandising calendar for 2010! While these are not all the holidays and events in 2010, you can add your own, post it on your blog or website, … [Read more...]

January is National Optician Month

January is National Opticians Month.  The Opticians Association of America has requested a "Proclamation of Support" from every Governor in the United States for this very special month.  The letter of request and the draft proclamation of support are available on the OAA Website (click here). At the same time the Opticians Association of … [Read more...]

Optical Fun Events-Carve Your Pumpkin To Look Like Your Dog

We have done  previous posts on Halloween Optical Fun Events -Try having a Pumpkin Carving Contest featuring favorite pets! Headlines to Read: Bring Your Dog and Pumpkin Eyecare Day! Free Eye Exam for Your Dog! Maybe this is where you offer FREE Doggie Sunglasses! … [Read more...]

EyeCare Events That Get Your Name In The News

Every week we run Eye News at a Glance, which are news clips from our google alerts about what is going on in the optical industry. This week several Eyecare Offices had some special promotions that not only got their name in the news but had some interesting fun optical events that could lead to higher sales or image building and bring in new … [Read more...]

Optical Fun Events-Do It Eye-Self Crafts- Decorate Contact Lens Cases

These fun and easy craft projects might be a interesting fun eyecare event to have in your office some evening as way to engage your patients and future customers. If you don't have room you might call the local schools and offer your eye-craft services. In fact the more I think about it, nursing homes, retirement complexes, adult centers might be … [Read more...]

Do You Have A Holiday Marketing Plan?

We are coming into some of the biggest shopping months of the year. Do you have a Eye Care Holiday Marketing Plan? No one will know that you offer flex- benefit programs, gift certificates, special holiday hours unless you tell them. Helpful Hints to Entice Holiday Shoppers To Your Door Offer gift certificates, predominately display them, … [Read more...]

Optical Sponsorship of Local Sports Teams

One of the major challenges for the optical retailer is building consumer awareness as optical consumers do not "browse" and are less likely to just "walk-in". One way to build local consumer awareness is through the sponsorship of local sports teams. Optical retailers, because of the nature of their business, are in a position to not just sponsor … [Read more...]

Capturing Halloween Contact Lens Business

Eye Bogglers The Halloween Industry is $5-7 Billion dollar business The average adult spend $65.00 on Halloween. In Canada, Halloween spending accounted for approximately $1.15 billion in sales in 2006. The average cosmetic lens purchaser for Halloween is over 21 years of age and can wear the lenses responsibly Halloween … [Read more...]

Cash For Eye-Clunkers Marketing Program

This is a great optical marketing idea! Cash For Eye Clunkers Promotion by Hollywood Eyes as seen on the Internet. 'Got old eyeglasses? Make a charitable donation and get $25 Trade in an old pair of out-of-date eyeglasses for $25 towards a new pair at Hollywood Eyes. It's the store's version of "Cash for Clunkers" and the campaign begins … [Read more...]

Promoting Your Optical Business to Consumers

I live near a small beach town which holds an annual event called "Taste of Encinitas".  It is mainly an eating fest where for $25 per ticket you can walk main street sampling delightful treats from various restaurants and stores. I decided to go this year, mainly for the food and music but also to see how effective is was as a marketing event for … [Read more...]