Promoting Your Optical Business to Consumers

I live near a small beach town which holds an annual event called "Taste of Encinitas".  It is mainly an eating fest where for $25 per ticket you can walk main street sampling delightful treats from various restaurants and stores. I decided to go this year, mainly for the food and music but also to see how effective is was as a marketing event for … [Read more...]

Custom-Eyez Your Eyewear-Hand-Painting Parties

I ran across these hand-painted sunglasses from Karin Frye at art4theface. I got to thinking, is this 'custom handmade' eyewear is something you could offer to your patients?  I used to know an optician who actually did custom hand -painted glasses. Then as another great marketing tool, a high end office I knew, bought up all these closeouts and … [Read more...]

Engage Eyecare Patients and Compete Against The Internet

One of the ways you can compete against the Internet is to get patients and customers to come to you and engage them in your eyecare practice. People shop online or at box warehouses, because 1.) It's convenient 2.) Their perception of value is based upon price 3.) They may not know all the options of products and services that are available to … [Read more...]

Eye-Care Marketing- Adopt a Highway

We have all seen the signs 'Adopt a Highway'. Have you ever wondered how to get involved and how much it costs? Adopting a Highway costs from $300-$500 a month, depending on state and location. That is if you have a road crew picking up litter. It is less if you pick up litter yourself. Before you go 'Whoa' that's a lot of money- think about … [Read more...]

Back To School Tips by Clearvision

With the Back to School season upon us, you can expect the return of your smallest (and often times – your most challenging) customers. We’re referring of course, to children. To ensure that a child will wear his or her frames, it’s important that the child is happy with them. One of the best ways to make this happen is to make kids an active … [Read more...]

Optical Fun Events-Eye Caching

You may have heard of Geo-Caching, an international game of hide and seek. Basically what happens is an geocacher places a 'geocache' in a location, pinpoints it's location via GPS and then publishes the geocache's existence and location online. Anyone can go and try to find the geocache. Wouldn't an Geo Eye-Caching Promotion be a fun and engaging … [Read more...]

Optical Events-Have a Cookie Party

In our striving to come up with unique, fun and engaging ways to get your patients and future customers coming in the door- came across Amazing Eyes ( website in which they had an Eyewear Show and pictures of this Amazing Eyes Cake. Both Shirley and I have a very bad sweet tooth(s)- so any picture of cookies, chocolate and cakes- … [Read more...]

Optical Marketing Opportunity- Kids Eye Health Month

Quick reminder to get your marketing calendars in order - Kids Eye Health Month in August. The College of Optometrists in Vision Development is launching their annual campaign to educate the public on how to insure their kids aren't struggling to overcome reading and learning because of vision problems. “The public doesn’t realize that you … [Read more...]

Happy Memorial Day

Memorial Day Trivia Formerly Known as Decoration Day and first enacted to honor Union Soldiers of the American Civil Way. The original day- was May 30th and designated for the purpose of strewing flowers or decoration on the graves of "fallen comrades' According to Professor David Blight of the Yale University History Department, the first … [Read more...]

Optical Events-Eye Swaps to Beat Recession Blues

I'm sure that those who have -12.00 would love to swap eyes- but I'm talking about having a 'Recession Event to Swap Eyeglasses! Last week- I had my 25th annual clothing exchange. We clean out closets, swap clothing and donate the leftovers to a Women's Shelter. My friend Marilyn, came in wearing a pair of glasses I had given her (only worn 2x) - … [Read more...]

Healthy Vision Month- May and FREE Stuff

May is Healthy Vision Month- a great opportunity to call your patients and promote your office and eye health! Healthy Vision Month is sponsored by the National Eye Health Education Program of the National Eye Institute (NEI) Why not call up those patients you haven't seen for over a year?- Tell them May is Healthy Vision Month and in honor of … [Read more...]

Having Optical Fun- Crazy Sneaker Days!

I'm on this site called My Air Shoes- and they have this really fun and funky selection of sneakers! Here's a Talk Factor- start having a Crazy Sneaker Days and invite your patients, customers and potential customers to come in for a FREE Gift when they are wearing crazy Shoes! Or just make every Wednesday Crazy Sneaker Day and when your customers … [Read more...]

Successful Optical Trunk Shows

A vision care company I have worked with in the past does an optical trunk show every year for all employees in the same building. The volume of business done on this optical trunk show day is the biggest of the year and there is a plus from the residual effect of new and repeat customers that are generated from the event. They are located in a … [Read more...]

To InfantSEE or Not to InfantSEE

This is kind of a funny story. We are sitting around at an Educational Board meeting at the COA. Somehow InfantSEE came up and how many OD's were not taking advantage of it. I asked about it in more depth and made some remark- like 'you are either in the Kids Business or your not, and many offices don't want to work with kids'. Now the board razzes … [Read more...]

Optical Events – Offer a Freebie

We at OVS are constantly trying to think of new ways to get patients and potential patients in your doors. The other night a bulb went off again! We have a mutual friend who went to her beauty salon for a 'Special Curly Hair' night. This 2 hour event cost her $20.00 to attend but she received a free wash and style and a coupon for $20.00 off … [Read more...]