Optical Events-Eye Swaps to Beat Recession Blues

I'm sure that those who have -12.00 would love to swap eyes- but I'm talking about having a 'Recession Event to Swap Eyeglasses! Last week- I had my 25th annual clothing exchange. We clean out closets, swap clothing and donate the leftovers to a Women's Shelter. My friend Marilyn, came in wearing a pair of glasses I had given her (only worn 2x) - … [Read more...]

Healthy Vision Month- May and FREE Stuff

May is Healthy Vision Month- a great opportunity to call your patients and promote your office and eye health! Healthy Vision Month is sponsored by the National Eye Health Education Program of the National Eye Institute (NEI) Why not call up those patients you haven't seen for over a year?- Tell them May is Healthy Vision Month and in honor of … [Read more...]

Having Optical Fun- Crazy Sneaker Days!

I'm on this site called My Air Shoes- and they have this really fun and funky selection of sneakers! Here's a Talk Factor- start having a Crazy Sneaker Days and invite your patients, customers and potential customers to come in for a FREE Gift when they are wearing crazy Shoes! Or just make every Wednesday Crazy Sneaker Day and when your customers … [Read more...]

Successful Optical Trunk Shows

A vision care company I have worked with in the past does an optical trunk show every year for all employees in the same building. The volume of business done on this optical trunk show day is the biggest of the year and there is a plus from the residual effect of new and repeat customers that are generated from the event. They are located in a … [Read more...]

To InfantSEE or Not to InfantSEE

This is kind of a funny story. We are sitting around at an Educational Board meeting at the COA. Somehow InfantSEE came up and how many OD's were not taking advantage of it. I asked about it in more depth and made some remark- like 'you are either in the Kids Business or your not, and many offices don't want to work with kids'. Now the board razzes … [Read more...]

Optical Events – Offer a Freebie

We at OVS are constantly trying to think of new ways to get patients and potential patients in your doors. The other night a bulb went off again! We have a mutual friend who went to her beauty salon for a 'Special Curly Hair' night. This 2 hour event cost her $20.00 to attend but she received a free wash and style and a coupon for $20.00 off … [Read more...]

World Glaucoma Day – March 12

This is serving to remind you about World Glaucoma Day/ Week I went on their website and they had some great information on how to promote World Glaucoma Day in your office. This is a great opportunity to get new patients and as well as get your ''I'm still waiting' patients back in the door. You will find here various ideas for local events, … [Read more...]

Happy Valentines Day- Seniors

We love getting these press releases- because they are great promotional opportunities for you. Today, many senior citizens have had their savings and retirement plans slashed by 50%. Wouldn't it be a great thing for you to call them and tell them about this program- What a great way to develop long term caring patient relations. Eye Care … [Read more...]

Fun and Easy Promotions – Get People in the Door

Do you dare to be different? Need to spice up your marketing? Need new patients? Need patients to come back? Why not try some fun and easy promotions. The objective- to get new patients and increase your Talk Factor! Give patients a reason to come in, whether by a special sale, trunk show or even free blood pressure test. Make it fun and … [Read more...]

Recycle Bank – An Opportunity to Earn Rewards

Does your office, strip center, building have a recycling program? Do you have to trudge all your recyclables off to a waste center? If so, this might be an opportunity for you to make money from all the paper, cans and other recyclable materials in your office. Recycle Bank- available now in a few states- will pick up your recycles for you and … [Read more...]

Recycling another Opportunity- Cell Phones

In these economical times, I am always looking for opportunities for the ECP to increase income, bring people into your office and provide needed services and best of all - it's good for the environment. One of the ways, you can provide a needed service and make money or even fundraise- is to have your office as a drop off for cell phones, ink … [Read more...]

Medical Sharps- an Optical Opportunity?

Tuesday nights are reserved for playing cards with the GOB's (Great Old Biddies) The youngest in the group is 72 and the oldest is 93. Recently they just found out they can't throw 'Sharpies' (syringes) in the trash. Two of the women don't drive and another two use needles for diabetes. They don't know what to do with their needles, and don't have … [Read more...]

‘Dust to Dollars’- Optical Promotions That Work

‘Every day I get out of bed, I think to myself, ‘How can I help this team win games.?’ Pat Williams One of the most successful optical offices I knew, had a huge end of year sale, starting the day after Thanksgiving. They were jammed packed solidly for the last 6 weeks of the year. They put half of their inventory on sale and because they did … [Read more...]