Marketing Day Of The Dead

The Day of the Dead or Dia Del Muertos is  Mexican Holiday that is is pays homage to friends and family who have died. Altars and Cemeteries are adorned, candlelight vigils, decorated skulls and skeletons are everywhere. The day(s) is traditionally November 1 and 2. With 55.3 million Hispanics in the United States (2014) it might be interesting … [Read more...]

Should You Close For Black Friday?

As one who used to think that eyecare professionals had to take advantage of every single sales opportunity, I have changed my tune. Last year when REI blew away retailers and their customers by closing all their stores and paying their employees to #OPTOutside for the #1 retail sales day of the year, I was impressed and thought why not. As REI's … [Read more...]

Spec-tacular-Spook-tacular-Bat-tacular Eyewear For Halloween

It is getting harder to find spectacular-spook-tac-ular shades that we have not already done for our annual Halloween count-down. Maarten Weidema of  Procchiali Studio and The Eyewear Forum visited Pierre Eyewear at Silmo and discovered our new favorite Bat Shades. For those who are not familiar with Pierre Eyewear.. they have great product and one … [Read more...]

Santinelli Continues To Participate in Habitat For Humanity

October, 2016, Hauppauge, NY – The associates and their families at Santinelli International continue to “give back” to the community, having participating in the company’s sixth Habitat for Humanity home build on October 8, 2016. Alongside the home owner, a disabled Army veteran named Youlanda, our team helped with the demo work inside the house … [Read more...]

Thank You Sponsors Of The World Sight Day Challenge

Denver CO (September): Leading North American optometric companies, networks, schools and practices will once again join forces in a coalition led by Optometry Giving Sight in support of World Sight Day (October 13th) and the World Sight Day Challenge, which runs throughout September and October. This is the 10th year of the Challenge, which … [Read more...]

Ten Haunting Halloween Looks To Eyewear

Is is almost Halloween and time to get your skull cap on and come up with a spooktacular look. Every year we search up to page 20 on Goggle to find New Spook Shades. Horrific Halloween Eyewear is divided into several categories. Which is your Favorite? The Monster Mouths: This Look is transforms a pair of sunglasses into a gaping mouth. These … [Read more...]

The Eye Site Adopt A Dog Event Is Pawsome

Adopt a Dog Month month is in October of every year. We ran across an event by The Eye Site who collaborated with The Martinsville Henry County SPCA for a Love AT First Site Adoption Event. Some of you may remember The Eye Site was the optometrist office that was featured on Savage Dawgs. I don't know how many people came to the … [Read more...]

Questionable Eyewear For Ask A Stupid Question Day

September 28 is Ask a Stupid Question Day.. how they ever come up with these is days is probably a stupid question! We pulled together four Stupid Question quotes with questionable eyewear 'If you ask a stupid question, you may feel stupid; if you don't ask a stupid question, you remain stupid.' Tony Rothman 'Two things are infinite: the … [Read more...]

Prevent Blindness Declares October as Contact Lens Safety Awareness

CHICAGO (Sept., 2016)* – According to the Centers for Disease Control and Prevention  approximately 41 million Americans wear contact lenses.  However, data from a recent Morbidity and Mortality Weekly Report (http://www.cdc.gov/mmwr/volumes/65/wr/mm6532a2.htm) shows that of contact lens-related corneal infections reported to the U.S. Food and … [Read more...]

Dove Eyewear For International Day of Peace

International Day of Peace is September 21, 2016. Aside from the Peace Symbol, doves have been used as a symbol of love and peace symbol by many cultures starting with early Christians. To pay homage to this important and wished for day we found some Vintage Dove Sunglasses made by Anglo American in the 1960's. According to Vintage … [Read more...]

Happy Labor Day With US Labor Trivia

This weekend is the day that we all look forward too.. 3 days of no work, (unless you work in a mall). 3 days of rest and BBQ's. We should all pay homage to the Father of the Labor Day holiday, Peter McGuire. On May 18,1882, Peter McGuire is credited with saying "Let us have, a festive day during which a parade through the streets of the city … [Read more...]

TO DO: Eyecare Professionals Marketing Calendar: Q3 in 2016

We are coming into the final quarter of 2016 and the busiest time of the year for eyecare professionals. To fully maximize this time it pays to be organized and schedule your events and social media calendars. We have put a category by each day and added some links to provide ideas. September Holidays Childrens Sports Eye Injury … [Read more...]

September Is Sports Eye Safety Awareness Month

Prevent Blindness designates September as Sports Eye Safety Awareness Month to encourage wearing proper eye protection while playing all sports -   CHICAGO (Aug, 2016) – According to recent data from Prevent Blindness, more eye injuries occur from water and pool activities than any other sport.  Eye injuries may include everything from eye … [Read more...]

Back To School With Youth Force And WileyX

Across America, millions of children are getting ready for the new school year, so it’s no coincidence that two important campaigns choose August each year to shine a spotlight on the important topic of children’s vision.  And each year, premium protective sunglass manufacturer Wiley X® does its part to help spread the message and raise awareness … [Read more...]

Notable Marketing For National Piano Month

September is National Piano month a great month to celebrate music and musicians who play the piano and wear eyewear. Ray Charles, Stevie Wonder, Elton John, Lady Gaga, Alicia Keyes all wear or wore eyewear and sunglasses. On another note, would you believe that these celebrities are also pianists? Sandra Bullock, Hugh Laurie, Clint Eastwood, … [Read more...]