10 Ways To Market For National French Fry Day July 13

Normally we would not promote a marketing event for junk food like French Fries. We all know many people that won't order French Fries, but they certainly will be the first to take them off our plates. Like anything, eating FF in moderation is the key, because French Fries are high in Fat, Calories and Cholestral. That said, what can you do … [Read more...]

Eyecare Events: World Emoji Day July 17

Who remembers when all we had to use was a smiley face? There is a World Emoji Day and think about how much fun you could have with this on Facebook. Emoji contests, make your own Emoji, Favorite Emoji's, Decorate your glasses with Emoji's... Office Emojis Eye Bogglers: Emojis were invented in 1998 by  Shigetaka Kurita while working for … [Read more...]

National Sunglass Day on Facebook In 2016

Just in case you are getting the importance of National Sunglass Day and the great opportunity it affords eyecare professionals, we thought we would present a few Facebook selfies and news in 2016. Even if you forget, there is plenty of news to share, including celebrities, fashion magazines, your local news stations, CNN, Huffington post.. the … [Read more...]

WileyX Reminds Us To Honor Our Fallen Heroes For Memorial Day

For 30 years, Wiley X®, Inc. has stood for two things — providing America’s fighting men and women with the most advanced eye protection possible and recognizing the very real sacrifice our brave soldiers and their families make to serve our country.   This is particularly true for the many thousands who have made the ultimate sacrifice … [Read more...]

Allowing Dogs In Eyecare Offices: Take Your Dog To Work Day

Take Your Dog To Work Day is June 23, 2017 and National Dog Day is August 26 and I thought I would deal with the issue of having dogs in a medical/ eyecare practice. Dogs are welcome everyplace anymore. Stores and restaurants put out water bowls and carry treats. Dogs are being registered as therapy dogs so owners can carry them anywhere. Dog … [Read more...]

40 Sunglass Songs For National Sunglass Day

National Sunglass Day is June 27 and there are many ways to celebrate this international holiday. The Vision Council has lots of resources to access, you could have Sunglass Trunk Show, Have a Sunglass Donation, talk about Eye Health. Why not have some fun with it and showcase for the month, Sunglass Songs of which we found 40. There are actually … [Read more...]

Dappering Dudes With Eyewear And Bow Ties

It seems that women get all the attention in the eyewear world... probably because all claims say that women are 80% of the business. I don't know whether that is true or not, but venture to say that it is because all talking heads all say 'mens space' is not as large or a dynamic as the women's. I said Pappy Poo on that... those days are … [Read more...]

To Do: Decorate For 4th Of July

There are many holidays that you can use the good ole Red, White and Blue theme aside from the 4th of July. Memorial Day (May) Veterans Day (November 11) Patriots Day (celebrated in some states and Canada) Labor Day (September). There is even Constitution Day or Presidents Day. Start Memorial Day Weekend with a Veteran Theme and add or subtract … [Read more...]

National Sunglass Day Went Viral in 2016

June 27, also known as National Sunglasses Day! The Vision Council capitalized on the occasion by promoting the importance of ultraviolet (UV)-protective sunwear to consumer-facing media and consumers, reminding them that wearing sunglasses is not only fashionable, but also a health necessity to protect their eyes from long- and short-term damage … [Read more...]

No Socks Day Is May 8, 2017

No Socks Day is May 8 and Lost Sock Day is May 9. Take a chance like Southwest Vision Center who had a crazy sock day. Even though it is No Socks and Lost Socks Day, you can have your patients send in pictures of their favorite socks, lost socks! Best yet, wear no socks and go barefoot. … [Read more...]

Happy Cinco De Mayo!

Cinco Del Mayo is more of an American Holiday rather than a Mexican one. Margaritas and Mariachis, Tequila and Tacos, Beer and Burritos, Corona and Cuervo, Modelo and Mole! All that liquor adds up to one of the five biggest drinking holidays in the United States. Seriously, if you are down in Mexico on May 5, the only people celebrating this … [Read more...]

Eyecare Events: National Bike Month

National Bike Month is in May with Ride your bike to work is May 19, 2017. This is a fun, healthy and engaging customer and employee month for eyecare professionals. Eye Bogglers 40% of all trips in the U.S. are less than two miles 62% Growth of bicyclers commuters from 2002-2013 Many cities participate in bike to work day with … [Read more...]

As Seen On Instagram: Eyecare Easter Egg Hunts

We saw this via Facebook via Instagram for Easter and loved it. Eyeland Eyewear is having an Easter Egg Hunt with special prizes in each egg. … [Read more...]

12 Safety Pin Shades For National Safety Pin Day

We love safety pins and when you think about it, they are one of the items I would want if was cast-away on a desert isle. Use them to remove splinters, hold your clothes together (not that you would care) and use as that all important pin to keep your temple attached to the frame. Honoring the all important Safety Pin for National Safety Pin … [Read more...]

Wiley X Supports 2017 Workplace Eye Wellness

Month of March Dedicated to Promoting Workplace Safety and Vision Protection The month of March is set aside each year as Workplace Eye Wellness Month, a multi-organizational awareness campaign dedicated to eye health and the prevention of on-the-job eye injuries. Wiley X®, Inc., a company that in 2017 is celebrating 30 years of protecting … [Read more...]