Prevent Blindness Declares October as Contact Lens Safety Awareness

CHICAGO (Sept., 2016)* – According to the Centers for Disease Control and Prevention  approximately 41 million Americans wear contact lenses.  However, data from a recent Morbidity and Mortality Weekly Report ( shows that of contact lens-related corneal infections reported to the U.S. Food and … [Read more...]

Dove Eyewear For International Day of Peace

International Day of Peace is September 21, 2016. Aside from the Peace Symbol, doves have been used as a symbol of love and peace symbol by many cultures starting with early Christians. To pay homage to this important and wished for day we found some Vintage Dove Sunglasses made by Anglo American in the 1960's. According to Vintage … [Read more...]

Happy Labor Day With US Labor Trivia

This weekend is the day that we all look forward too.. 3 days of no work, (unless you work in a mall). 3 days of rest and BBQ's. We should all pay homage to the Father of the Labor Day holiday, Peter McGuire. On May 18,1882, Peter McGuire is credited with saying "Let us have, a festive day during which a parade through the streets of the city … [Read more...]

TO DO: Eyecare Professionals Marketing Calendar: Q3 in 2016

We are coming into the final quarter of 2016 and the busiest time of the year for eyecare professionals. To fully maximize this time it pays to be organized and schedule your events and social media calendars. We have put a category by each day and added some links to provide ideas. September Holidays Childrens Sports Eye Injury … [Read more...]

September Is Sports Eye Safety Awareness Month

Prevent Blindness designates September as Sports Eye Safety Awareness Month to encourage wearing proper eye protection while playing all sports -   CHICAGO (Aug, 2016) – According to recent data from Prevent Blindness, more eye injuries occur from water and pool activities than any other sport.  Eye injuries may include everything from eye … [Read more...]

Back To School With Youth Force And WileyX

Across America, millions of children are getting ready for the new school year, so it’s no coincidence that two important campaigns choose August each year to shine a spotlight on the important topic of children’s vision.  And each year, premium protective sunglass manufacturer Wiley X® does its part to help spread the message and raise awareness … [Read more...]

Notable Marketing For National Piano Month

September is National Piano month a great month to celebrate music and musicians who play the piano and wear eyewear. Ray Charles, Stevie Wonder, Elton John, Lady Gaga, Alicia Keyes all wear or wore eyewear and sunglasses. On another note, would you believe that these celebrities are also pianists? Sandra Bullock, Hugh Laurie, Clint Eastwood, … [Read more...]

World Sight Day Challenge Celebrates 10-year Anniversary

Optometry Giving Sight has launched its 10th Annual fundraising campaign to help raise funds for people who are needlessly blind or vision impaired simply because they can’t access an eye exam and vision care provided by an optometrist. This year’s World Sight Day Challenge will focus on the need for effective, sustainable eye health … [Read more...]

August Is Children’s Eye Health And Safety Month

CHICAGO (July, 2016) – To help put children on the path to a successful school year, Prevent Blindness urges parents to take their child for a complete eye exam from an eyecare professional.  Prevent Blindness has declared August as Children’s Eye Health and Safety Awareness month to inspire parents to make their child’s vision health a … [Read more...]

Two Striking Shark Eyeglasses For Shark Week

For the last three years we along with the Discovery Channel celebrate one of the worlds oldest animals the Shark with Shark Week. To launch our first day of Shark Week we found two absolutely incredible rimless Shark eyeglasses. Both have the Jaws teeth feature along with the fin. The first is from Toms Designs  out of Germany. His design is … [Read more...]

5 Eyecare Marketing Tips For The Summer Olympics

As the 2016 Summer Olympics approach, be prepared for young girls wanting to become the next Olga Korbut, Mary Lou Retton, Cathy Rigby and more. Boys will want to be the next Mark Spitz, Michael Phelps, Matt Biondi. Another set will be focusing on Baseball, Football, Badminton and other ball sports. We all know what is going too happen.. every kid … [Read more...]

The Vision Council Touts UV Protection with National Sunglasses Day

Alexandria, VA (June, 2016) – The Vision Council is touting the importance of UV-protective sunwear with the celebration of National Sunglasses Day, taking place this Monday, June 27. The annual day of recognition, which has garnered support and promotions from organizations across the eyewear and eyecare industry, reminds consumers that wearing … [Read more...]

TO Do: Get Ready For 4th Of July

Remember this year merchandising for the 4th of July can be carried out through out the month of August as the Summer Olympics start August 5th. Change out the sparklers, keep the flags for #TEAM #USA for the Olympics. … [Read more...]

10 Tips For Marketing National Eye Exam Month

Normally we post 'Event's the month of the event. But National Eye Exam month in August is too important to not be prepared. I think the message you have to send to your patients it is about Preventive Medicine, not new glasses. Eye Exams can detect serious medical conditions, such as Brain tumors, Cancer, Diabetes, Hypertension and more. FYI, … [Read more...]

June Is Cataract Awareness Month

CHICAGO (May, 2016) – Cataract is the leading cause of blindness in the world, according to the World Health Organization. And, according to the Prevent Blindness “Future of Vision: Forecasting the Prevalence and Costs of Vision Problems,” the current number of those in the United States with cataract will increase from more than 25.7 million, to … [Read more...]