The Art of The Iris

The name Iris comes from the Greek Goddess work for Rainbow. Iris is the name of a flower as well as the part of our eyes. Irises in itself are beautiful and unique works of art and we love how some eyecare professionals are using Iris Art in their eyecare offices as a part of their Merchandising. Merchandising drives traffic and who would not want … [Read more...]

What To Eyewear In Las Vegas

Vision Expo West is fast approaching and the deal always arises at to what to wear, much less eyewear. We found the perfect pair(s) that is sure to give you a Royal Rush in Las Vegas. One can also wear them for National Playing Card Day December 28 and National Poker Day April 19. Playing cards are a universal language with an estimated … [Read more...]

Security Doors As Art

In many parts of the world including the USA, shops including eyewear shops employ the use of a security device which is akin to a garage door. Many of these doors are a blank slate, but some are using the doors as a canvas to their optical brands. … [Read more...]

10 Bespectacled Book Displays

We LOVE Free Stuff, and we especially Free stuff that can be reused and re-read! Old and vintage books are pretty much free. Go to any garage sale and they are 5 cents, Goodwill recycling you can get a huge tub for free. Libraries have excessive book and you can always call on your friends to clean out their book shelves. Books are great display … [Read more...]

Seven Up-cycled Eyewear Displays With Music Motifs

I think we know how important music is to us to our peace and sanity. Due to the growth of music in general, not only are Singers getting into the eyewear game, a few eyewear companies are based upon Musical themes. American Eyewear, Black Optical, Initium Eyewear, La Golondria Eyewear, Hydes Spectacles to name a few. A few eyewear companies,  … [Read more...]

To Do: Decorate For 4th Of July

There are many holidays that you can use the good ole Red, White and Blue theme aside from the 4th of July. Memorial Day (May) Veterans Day (November 11) Patriots Day (celebrated in some states and Canada) Labor Day (September). There is even Constitution Day or Presidents Day. Start Memorial Day Weekend with a Veteran Theme and add or subtract … [Read more...]

Three Spectacular Eyeglass Windows

If you are thinking of remodeling or doing a touch up, why not add an eyeglass window as they are the windows to your eyecare office. We love this interior frame display that is shaped like a pair of eyeglasses. As you can see the display is a 'typical' frame board, that has been accentuated with round highlights and lighting. In another … [Read more...]

Five Up-Cycled Eyewear Displays

Using Upcycled materials in eyewear displays is becoming quite common. I don't know about you, but whenever I see someone who creates eye-catching stuff from trash is someone I admire. Someone who can visualize the possibilities of things we normally throw away or stick in the recycling bin. We came up with Five Found Objects that can easily be … [Read more...]

BeSpoke Merchandising For National Bike Month

In honor of National Bike Month in May, we are going to write about Bespoke Eyewear trends with a little Bicycle Be-Spoke Merchandising thrown in. We love the concept of using spoke to highlight Bespoke Eyewear Collections. Bespoke items are items made to order. Today that includes: 3D eyewear, custom, interchangeable and modular eyewear, … [Read more...]

Rustic Merchandising: How To Display Wood Eyewear

Earth Day is April 22 and Arbor Day is the last Friday in April of every year (April 28). With the growth of Wood and Natural materials in eyewear it makes cents (sense) to reuse natural materials such as wood to present your products in an eye-catching way. People are 'Going Green' and looking for eco friendly options in their apparel and … [Read more...]

Shady Merchandising With Sunglass Trees

As the consumer is searching for natural options and maybe you offer natural materials such as wood or cork or even marble or some of your products have a Plant Trees give back platform why leave them in limbo by putting them with the rest of your wares. Sunglass trees are easy DIY projects. There are plenty of broken branches around that can … [Read more...]

Eyecare Events: Eyeglass Drives And Spring Cleaning

It's that time again, Spring Cleaning: National Spring Cleaning Week is March 6-12, 2017 in the UK (Spring Cleaning Week). Why not make it an Used Eyewear and Accessories Drive in your eyecare office and put out to your patients to recycle- donate-give and clean out their closets of old eyeglasses and readers? Have a drive for a drop off and … [Read more...]

24 Pinterest Boards To Inspire Shoppable Windows

Back in 2013 Kate Spade experimented with pop up stores that featured 'Shoppable Windows'. The stores were connected online, so all the consumer had to do was tap, tap and buy from the street. Department store Fraser utilized Shoppable Windows for Black Friday, ebay launched Holiday shoppable windows in 2013, In fact retail trends say that … [Read more...]

Meritage Merchandising For Wine Days

Wine is universal and I believe has the most drinking days of the year. If you love wine consider pairing your wine (winning) pairs of eyeglasses in a merlot merchandising theme. Well why not, you can do it all year. Oooo and research does show that wine can be good for eye health. (Source) Wine, especially the red variety, has been studied … [Read more...]

Eyewear Merchandising For Tennis Day

We love it when you can reuse merchandising materials. World Tennis Day is taking place March 6, 2017. A display such as this can be used several times per year. Wimbleton in 2017 is June 27 to Sunday July 10, National Youth Sports Safety Month (April) Sports Eye Safety Month (September) Eye Safety Month (October), The top Tennis window was done to … [Read more...]