Seven Up-cycled Eyewear Displays With Music Motifs

I think we know how important music is to us to our peace and sanity. Due to the growth of music in general, not only are Singers getting into the eyewear game, a few eyewear companies are based upon Musical themes. American Eyewear, Black Optical, Initium Eyewear, La Golondria Eyewear, Hydes Spectacles to name a few. A few eyewear companies,  … [Read more...]

To Do: Decorate For 4th Of July

There are many holidays that you can use the good ole Red, White and Blue theme aside from the 4th of July. Memorial Day (May) Veterans Day (November 11) Patriots Day (celebrated in some states and Canada) Labor Day (September). There is even Constitution Day or Presidents Day. Start Memorial Day Weekend with a Veteran Theme and add or subtract … [Read more...]

Three Spectacular Eyeglass Windows

If you are thinking of remodeling or doing a touch up, why not add an eyeglass window as they are the windows to your eyecare office. We love this interior frame display that is shaped like a pair of eyeglasses. As you can see the display is a 'typical' frame board, that has been accentuated with round highlights and lighting. In another … [Read more...]

Five Up-Cycled Eyewear Displays

Using Upcycled materials in eyewear displays is becoming quite common. I don't know about you, but whenever I see someone who creates eye-catching stuff from trash is someone I admire. Someone who can visualize the possibilities of things we normally throw away or stick in the recycling bin. We came up with Five Found Objects that can easily be … [Read more...]

BeSpoke Merchandising For National Bike Month

In honor of National Bike Month in May, we are going to write about Bespoke Eyewear trends with a little Bicycle Be-Spoke Merchandising thrown in. We love the concept of using spoke to highlight Bespoke Eyewear Collections. Bespoke items are items made to order. Today that includes: 3D eyewear, custom, interchangeable and modular eyewear, … [Read more...]

Rustic Merchandising: How To Display Wood Eyewear

Earth Day is April 22 and Arbor Day is the last Friday in April of every year (April 28). With the growth of Wood and Natural materials in eyewear it makes cents (sense) to reuse natural materials such as wood to present your products in an eye-catching way. People are 'Going Green' and looking for eco friendly options in their apparel and … [Read more...]

Shady Merchandising With Sunglass Trees

As the consumer is searching for natural options and maybe you offer natural materials such as wood or cork or even marble or some of your products have a Plant Trees give back platform why leave them in limbo by putting them with the rest of your wares. Sunglass trees are easy DIY projects. There are plenty of broken branches around that can … [Read more...]

Eyecare Events: Eyeglass Drives And Spring Cleaning

It's that time again, Spring Cleaning: National Spring Cleaning Week is March 6-12, 2017 in the UK (Spring Cleaning Week). Why not make it an Used Eyewear and Accessories Drive in your eyecare office and put out to your patients to recycle- donate-give and clean out their closets of old eyeglasses and readers? Have a drive for a drop off and … [Read more...]

Meritage Merchandising For Wine Days

Wine is universal and I believe has the most drinking days of the year. If you love wine consider pairing your wine (winning) pairs of eyeglasses in a merlot merchandising theme. Well why not, you can do it all year. Oooo and research does show that wine can be good for eye health. (Source) Wine, especially the red variety, has been studied … [Read more...]

Eyewear Merchandising For Tennis Day

We love it when you can reuse merchandising materials. World Tennis Day is taking place March 6, 2017. A display such as this can be used several times per year. Wimbleton in 2017 is June 27 to Sunday July 10, National Youth Sports Safety Month (April) Sports Eye Safety Month (September) Eye Safety Month (October), The top Tennis window was done to … [Read more...]

A Very Racy, Spexy Valentine Day Display

Valentine Day is so huge and every year we try to come up with unique Valentine Display Ideas. This optical display got the panties in a wad so so speak. J.F.Rey winking posters, red panties, and kisses... by Eye Candy Optical. This is a definite spexy look and we love it. … [Read more...]

15 Ways To Use Eye Charts In Displays

Nothing says who you are and what you do than an Eye Chart.  We love Eye Chart merchandising because you can customize the message, display new products and have a little fun.  You can reuse old eye charts and or make your own, either way we found 15 ways that you can use eye charts in your displays. 1.) Single eye chart hanging in window with a … [Read more...]

Sunsational Sunglass Decor

We all see many eyecare themed T'shirts, socks, shoes, baby clothes, purses.. yada, yada. While cute and fun to wear and share, after awhile they all look alike. (No offense) Until now.. bright, colorful optical accessories company  DeLaurentis  has brought new vision to optical furnishings. DeLaurentis creates unique accessories such as cases, … [Read more...]

Eyewear Curators Part 4: Ethical Fashion

As consumers start to Green Up they are spending more on Ethical Shopping. For them it makes sense to Look Good, Feel Good and Do Good and they want to spend their money with socially responsible companies that address environmental and social issues. This market is proven to be recession proof and growing up to 20% per year. Big Retail and … [Read more...]

Eyewear Curators: Capsule Collections: Part 3

We have reviewed changing the way eyecare professionals look at how they segment their eyewear. First we wrote about Marketing in Curated Eyewear with part 2 taking a look the Niche-Riche-Funk Frames sector and how it has evolved. Now we are going to talk about Capsule Collections; You have most likely heard of capsule collections. The term … [Read more...]