A Very Racy, Spexy Valentine Day Display

Valentine Day is so huge and every year we try to come up with unique Valentine Display Ideas. This optical display got the panties in a wad so so speak. J.F.Rey winking posters, red panties, and kisses... by Eye Candy Optical. This is a definite spexy look and we love it. … [Read more...]

15 Ways To Use Eye Charts In Displays

Nothing says who you are and what you do than an Eye Chart.  We love Eye Chart merchandising because you can customize the message, display new products and have a little fun.  You can reuse old eye charts and or make your own, either way we found 15 ways that you can use eye charts in your displays. 1.) Single eye chart hanging in window with a … [Read more...]

Sunsational Sunglass Decor

We all see many eyecare themed T'shirts, socks, shoes, baby clothes, purses.. yada, yada. While cute and fun to wear and share, after awhile they all look alike. (No offense) Until now.. bright, colorful optical accessories company  DeLaurentis  has brought new vision to optical furnishings. DeLaurentis creates unique accessories such as cases, … [Read more...]

Eyewear Curators Part 4: Ethical Fashion

As consumers start to Green Up they are spending more on Ethical Shopping. For them it makes sense to Look Good, Feel Good and Do Good and they want to spend their money with socially responsible companies that address environmental and social issues. This market is proven to be recession proof and growing up to 20% per year. Big Retail and … [Read more...]

Eyewear Curators: Capsule Collections: Part 3

We have reviewed changing the way eyecare professionals look at how they segment their eyewear. First we wrote about Marketing in Curated Eyewear with part 2 taking a look the Niche-Riche-Funk Frames sector and how it has evolved. Now we are going to talk about Capsule Collections; You have most likely heard of capsule collections. The term … [Read more...]

Eyewear Curators: Funk and Fun Frames Part 2

Eyecare professionals may discount this category of funky eyewear: saying it's stupid, you can't Rx it, takes up too much space for little return, not my market, they don't like the look or take the look seriously.  Yet this novelty-niche-rich market is growing and will continue to make waves in the arena of Fun and Funk. It is one way to stand … [Read more...]

How To Merchandise Give Back Companies

One of the ways to segment your merchandise is to display the message that goes with each collection. We ran across this display featuring Tom's Glasses, a one for one eyewear company. The message is reflected in an Eye Chart with a small amount of eyewear displayed with their message. It is simple and clean. Image: Behance  … [Read more...]

Engaging Eyecare Events For International Carrot Day

International Carrot Day is April 4th. The age old advice about eating carrots to save your eyesight is true. Carrots have the highest level of beta carotene which is known to help in eyesight. Eye Bogglers Carrots were originally grown for medicine.People were using wild carrots to help in childbirth. During WWII, carrots were promoted as … [Read more...]

Eyewear Merchandising Tips For Spring 2016

Your fashion-savvy customers are already thinking spring and summer with these merchandising tips. To make sure you, your offerings, and your merchandising speak their language, here are some key trends in women’s fashion for the upcoming seasons. We’ve included 7 major trends (from bgfashion.net), each followed by one of our own tips on how you … [Read more...]

Golden Holiday Windows

Silhouette UK is running a window display contest and they sent this idea. Perfect for the holidays. In gold with white boxes and gold wrapping accented with Silhouette's luxury crystal laden eyewear. It is a quick elegant look and tells a rich story.... we like it. Via Silhouette UK  … [Read more...]

Six Spectacular Holiday Window Displays

Tis the season to spectac-u-lize your holiday windows. People are out and about... shopping and spending... this is your time to shine. We love these eye-catching holiday displays including some humorous 'meme' motifs. Don't be afraid to add some writing and fun.. people like to laugh! … [Read more...]

A&A Optical Launches Style Your Crocs Eyewear Contest

A&A Optical announced a new contest, Style Your Crocs Eyewear. Customers are invited to “style” CrocsTM Eyewear in their dispensary and submit vignette photos to A&A Optical. The first 20 entries will receive a free Crocs Eyewear frame. Three display winners will be selected on November 30, 2015. Prizes include $125 Gift Card, $75 Gift … [Read more...]

A Spooktacular Halloween Window

Nothing is more fun than a great Halloween window. This gothic display takes some scary characters, Herman Munster, Grandpa Munster and Dracula and put eyeglasses on them. A draped white sheets, bats, candelabra, black accessories and it makes a classic haunted house look. … [Read more...]

Eyewear Display For Talk Like A Pirate Day

Talk Like a Pirate Day is September 19 and why not dress up your office with Pirate Displays, that will also carry you over into Halloween. Very few changes would have be made to convert over to a Halloween Display/ Vintage elements, old boxes, treasure chest, skull and bones, make this a scary display and when Pirates Day is over, add in a few … [Read more...]

Five Ways To Use Color Blind Decor

You have probably seen or read about the so called color blind T-shirts, which are not funny. They are basically profane t-shirts that color blind people cannot read. Appalling. There are other color blind T-shirts from companies such as zazzle that are amusing. In reality growing up color blind whether man or women, leads to many challenges. … [Read more...]