Eye Care Visual Merchandising Tips

A couple of months ago, I was in Dr. Jeff Anshel's office in Carlsbad, California. I so admired the windows! In fact, I stood outside the office for about 15 minutes just to admire the eye-catching window display. It was warm, inviting, and if I was a customer, I definitely would have walked in. Got me to thinking about the ECP's visual … [Read more...]

Eyecare Marketing: To Eyewear Or Not To Eyewear

This eyewear was actually taken from Spring of 2009 runway shows. Our source: Trenddecreme.com. Designers like you need to make statements, set themselves apart and build their own brand. When models like this show up on a runway wearing eyewear like this, it sets the designer apart from anyone else. Are they going to sell alot of these … [Read more...]

Eye How: Merchandising Eyewear For Valentines Day

Eyecare Merchandising Tip Of The Day By Fashion Optical Display: Valentines day is coming up, but you don't need hearts on everything to get into the holiday theme. Tap into red props you already have and play up "red" this month! Good example of brand identification...keep it simple. … [Read more...]

Easy Eye Catching Holiday Displays By Fashion Optical

HOLIDAY MERCHANDISING TIPS From Fashion Optical Displays Sunwear makes a great gift...even if to one's self! Get out your best-sellers and highlight them for all to see! Work with eye-catching props, but don't over-do it...let your merchandise stand out. … [Read more...]

Xmas Tree With Eyeglasses By Optique Of Denver

Madeleine at Optique of Denver  sent us her holiday decorated tree.! Great idea, decorating the tree with eyeglasses, pack them with little bows, all ready to go as a nice gift. Thanks Madeleine for sending us the pics! … [Read more...]

Captivating Hermes Blowing Scarves Window – Wow!

Bill Gerber sent us this video of Hermes Blowing Scarves Window. It is very captivating and inspirational for getting creative with window displays. Bill says: "Here's something I ran across today that is so exhilarating. Look at the way the artist Tokujin Yoshioka uses whimsy and scale to entertain and captivate at the Maison De Hermes in … [Read more...]

Eyewear Merchandising Tips from the Field #3 – Frame Selection

We have been getting lots of comments on our "Eyewear Merchandising Tips from the Field" so we are bringing you Eyewear Merchandising Tips from the Field #3 - Frame Selection. Eyewear consumers price shop and it is hard for the independent practice to compete.  The Internet has become the prime tool for this but not even the larger chains have … [Read more...]

Eyewear Merchandising Tips From the Field #2 Frame Pricing

I have been out and about in the "field" recently working on an eyewear survey which involves talking directly to eyecare providers and I am taking the opportunity to write about some of the tips they shared with me. I recently wrote about the male optical consumer and received some good comments so I thought I would go for Tip #2. This concerns … [Read more...]

Effective Optical Displays

EFFECTIVE OPTICAL DISPLAYS: One of great advantages of going to a trade show is seeing new product and how EFFECTIVELY it is displayed. I wish that we could see this repeated as well in the optical retail environment. It is of course a lot different as each company and/or brand is displaying just their product and images which is a lot easier … [Read more...]

Is Your Eyecare Office Boring?

Last week I went to Cost-Co and spent $242.00. I also went to Trader Joes and spent $50.00. The reason I spent so much, is both stores re-arranged the merchandise and I was forced to explore and walk into aisles that I never venture in AND bought products that I normally wouldn't buy. Just by rearranging merchandise, I was inspired to shop … [Read more...]

Eye How to Create a Maximum Customer Experience

How to Create a Maximum Customer Experience through Merchandising I found this video to be absolutely right on target and up to date with today's consumers. Take a few minutes to watch and after you have watched the video- re-look at your office to determine if you can enhance your optical customer experience by integrating better … [Read more...]

Solar Powered Merchandising Display Table

This solar-powered turntable will rotate a small display item such as a pair of Sunglasses or Eyeglasses using nothing but the sun’s energy. Put it in the window or by a window and show off your 'Hot Optical Products"! Don't have windows- take it home, feature trophies, knick-knacks or even a birthday cupcake! … [Read more...]

How Color Affects Visual Merchandising

From Mark Clifton- Color affects visual merchandising by attracting people within the first five seconds, which communicates an immediate association or emotion. Research color theory to use in visual merchandising with help from a management teacher in this free video on advertising. … [Read more...]

Optical Darwinism Present With Excellence Or Perish

Bill Gerber is a regular reader of the Optical Vision Site blog and has written an article about the state of the industry and what we can do about it. I think you might enjoy his unique approach and recommendations. Bill can be contacted directly at billg@globalimpactgig.com Optical Darwinism; Present With Excellence Or Perish, By Bill … [Read more...]

14 Merchandising Lessons From Apple

Sunday I went to my One on One class at the Apple Store. If you haven't been to an Apple Store, I highly recommend going. You can spend hours looking and learning for free, and it's fun, even for a non- techie like me. What's Good about Apple Stores- 1.) There's not alot of products out- it's very simple 2.) It's clean 3.) It's … [Read more...]