How Color Affects Visual Merchandising

From Mark Clifton- Color affects visual merchandising by attracting people within the first five seconds, which communicates an immediate association or emotion. Research color theory to use in visual merchandising with help from a management teacher in this free video on advertising. … [Read more...]

Seen in New York-Sign in Jewelry Store

This came to us via Denise Solay Designs: 'Your Husband Just Called and Said You Can Buy Anything You Wanted! ' Love it- For Those who don't know who Denise is - She makes the most incredible jewelry/eyeglass holders! … [Read more...]

Optical Darwinism Present With Excellence Or Perish

Bill Gerber is a regular reader of the Optical Vision Site blog and has written an article about the state of the industry and what we can do about it. I think you might enjoy his unique approach and recommendations. Bill can be contacted directly at billg@globalimpactgig.com Optical Darwinism; Present With Excellence Or Perish, By Bill … [Read more...]

14 Merchandising Lessons From Apple

Sunday I went to my One on One class at the Apple Store. If you haven't been to an Apple Store, I highly recommend going. You can spend hours looking and learning for free, and it's fun, even for a non- techie like me. What's Good about Apple Stores- 1.) There's not alot of products out- it's very simple 2.) It's clean 3.) It's … [Read more...]

Green and Save- Office Furniture

  True Confession- I am becoming obessed with free stuff. My friends all roll their eyes at me- but for some reason, I have to go on Craig's list everyday to check out what is free. There are tons of free desks, conference tables, office chairs - one office was giving away 20 desks and chairs! Last week, another office was giving away a … [Read more...]

Office Makeover – Peter Perfect

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