A Very Racy, Spexy Valentine Day Display

Valentine Day is so huge and every year we try to come up with unique Valentine Display Ideas. This optical display got the panties in a wad so so speak. J.F.Rey winking posters, red panties, and kisses... by Eye Candy Optical. This is a definite spexy look and we love it. … [Read more...]

15 Ways To Use Eye Charts In Displays

Nothing says who you are and what you do than an Eye Chart.  We love Eye Chart merchandising because you can customize the message, display new products and have a little fun.  You can reuse old eye charts and or make your own, either way we found 15 ways that you can use eye charts in your displays. 1.) Single eye chart hanging in window with a … [Read more...]

Disabilities & Store Design

October is National Disability Employment Awareness Month and a good time to review how compliant is your office to the Americans With Disabilities Act (ADA) Nearly 20 percent of the U.S. population has some sort of disability that requires accommodations in retail locations. Add to that the fact that more than 70 million Americans will be over … [Read more...]

Sunsational Sunglass Decor

We all see many eyecare themed T'shirts, socks, shoes, baby clothes, purses.. yada, yada. While cute and fun to wear and share, after awhile they all look alike. (No offense) Until now.. bright, colorful optical accessories company  DeLaurentis  has brought new vision to optical furnishings. DeLaurentis creates unique accessories such as cases, … [Read more...]

Eyewear Curators Part 4: Ethical Fashion

As consumers start to Green Up they are spending more on Ethical Shopping. For them it makes sense to Look Good, Feel Good and Do Good and they want to spend their money with socially responsible companies that address environmental and social issues. This market is proven to be recession proof and growing up to 20% per year. Big Retail and … [Read more...]

Eyewear Curators: Capsule Collections: Part 3

We have reviewed changing the way eyecare professionals look at how they segment their eyewear. First we wrote about Marketing in Curated Eyewear with part 2 taking a look the Niche-Riche-Funk Frames sector and how it has evolved. Now we are going to talk about Capsule Collections; You have most likely heard of capsule collections. The term … [Read more...]

Eyewear Curators: Funk and Fun Frames Part 2

Eyecare professionals may discount this category of funky eyewear: saying it's stupid, you can't Rx it, takes up too much space for little return, not my market, they don't like the look or take the look seriously.  Yet this novelty-niche-rich market is growing and will continue to make waves in the arena of Fun and Funk. It is one way to stand … [Read more...]

How To Merchandise Give Back Companies

One of the ways to segment your merchandise is to display the message that goes with each collection. We ran across this display featuring Tom's Glasses, a one for one eyewear company. The message is reflected in an Eye Chart with a small amount of eyewear displayed with their message. It is simple and clean. Image: Behance  … [Read more...]

Engaging Eyecare Events For International Carrot Day

International Carrot Day is April 4th. The age old advice about eating carrots to save your eyesight is true. Carrots have the highest level of beta carotene which is known to help in eyesight. Eye Bogglers Carrots were originally grown for medicine.People were using wild carrots to help in childbirth. During WWII, carrots were promoted … [Read more...]

Eye-tasctic Eye Hotels

Hotels have gotten more specialized. You can sleep in salt hotels (Boliva), Ice Hotels, Igloos, Tree Houses, castles, teepees and lighthouses. You can glamp (glamour camping), sleep in railroad cars, in prisons, in caves, underwater or houses built out of trash. Want to sleep in a bat cave or with Hello Kitty. you got it. Now eye-fanatics … [Read more...]

Eyewear Merchandising Tips For Spring 2016

Your fashion-savvy customers are already thinking spring and summer with these merchandising tips. To make sure you, your offerings, and your merchandising speak their language, here are some key trends in women’s fashion for the upcoming seasons. We’ve included 7 major trends (from bgfashion.net), each followed by one of our own tips on how you … [Read more...]

Golden Holiday Windows

Silhouette UK is running a window display contest and they sent this idea. Perfect for the holidays. In gold with white boxes and gold wrapping accented with Silhouette's luxury crystal laden eyewear. It is a quick elegant look and tells a rich story.... we like it. Via Silhouette UK  … [Read more...]

Six Spectacular Holiday Window Displays

Tis the season to spectac-u-lize your holiday windows. People are out and about... shopping and spending... this is your time to shine. We love these eye-catching holiday displays including some humorous 'meme' motifs. Don't be afraid to add some writing and fun.. people like to laugh! … [Read more...]

A&A Optical Launches Style Your Crocs Eyewear Contest

A&A Optical announced a new contest, Style Your Crocs Eyewear. Customers are invited to “style” CrocsTM Eyewear in their dispensary and submit vignette photos to A&A Optical. The first 20 entries will receive a free Crocs Eyewear frame. Three display winners will be selected on November 30, 2015. Prizes include $125 Gift Card, $75 Gift … [Read more...]

A Spooktacular Halloween Window

Nothing is more fun than a great Halloween window. This gothic display takes some scary characters, Herman Munster, Grandpa Munster and Dracula and put eyeglasses on them. A draped white sheets, bats, candelabra, black accessories and it makes a classic haunted house look. … [Read more...]