Shady Merchandising With Sunglass Trees

As the consumer is searching for natural options and maybe you offer natural materials such as wood or cork or even marble or some of your products have a Plant Trees give back platform why leave them in limbo by putting them with the rest of your wares. Sunglass trees are easy DIY projects. There are plenty of broken branches around that can … [Read more...]

Eyecare Events: Eyeglass Drives And Spring Cleaning

It's that time again, Spring Cleaning: National Spring Cleaning Week is March 6-12, 2017 in the UK (Spring Cleaning Week). Why not make it an Used Eyewear and Accessories Drive in your eyecare office and put out to your patients to recycle- donate-give and clean out their closets of old eyeglasses and readers? Have a drive for a drop off and … [Read more...]

24 Pinterest Boards To Inspire Shoppable Windows

Back in 2013 Kate Spade experimented with pop up stores that featured 'Shoppable Windows'. The stores were connected online, so all the consumer had to do was tap, tap and buy from the street. Department store Fraser utilized Shoppable Windows for Black Friday, ebay launched Holiday shoppable windows in 2013, In fact retail trends say that … [Read more...]

Meritage Merchandising For Wine Days

Wine is universal and I believe has the most drinking days of the year. If you love wine consider pairing your wine (winning) pairs of eyeglasses in a merlot merchandising theme. Well why not, you can do it all year. Oooo and research does show that wine can be good for eye health. (Source) Wine, especially the red variety, has been studied … [Read more...]

Eyewear Merchandising For Tennis Day

We love it when you can reuse merchandising materials. World Tennis Day is taking place March 6, 2017. A display such as this can be used several times per year. Wimbleton in 2017 is June 27 to Sunday July 10, National Youth Sports Safety Month (April) Sports Eye Safety Month (September) Eye Safety Month (October), The top Tennis window was done to … [Read more...]

A Very Racy, Spexy Valentine Day Display

Valentine Day is so huge and every year we try to come up with unique Valentine Display Ideas. This optical display got the panties in a wad so so speak. J.F.Rey winking posters, red panties, and kisses... by Eye Candy Optical. This is a definite spexy look and we love it. … [Read more...]

15 Ways To Use Eye Charts In Displays

Nothing says who you are and what you do than an Eye Chart.  We love Eye Chart merchandising because you can customize the message, display new products and have a little fun.  You can reuse old eye charts and or make your own, either way we found 15 ways that you can use eye charts in your displays. 1.) Single eye chart hanging in window with a … [Read more...]

Disabilities & Store Design

October is National Disability Employment Awareness Month and a good time to review how compliant is your office to the Americans With Disabilities Act (ADA) Nearly 20 percent of the U.S. population has some sort of disability that requires accommodations in retail locations. Add to that the fact that more than 70 million Americans will be over … [Read more...]

Sunsational Sunglass Decor

We all see many eyecare themed T'shirts, socks, shoes, baby clothes, purses.. yada, yada. While cute and fun to wear and share, after awhile they all look alike. (No offense) Until now.. bright, colorful optical accessories company  DeLaurentis  has brought new vision to optical furnishings. DeLaurentis creates unique accessories such as cases, … [Read more...]

Eyewear Curators Part 4: Ethical Fashion

As consumers start to Green Up they are spending more on Ethical Shopping. For them it makes sense to Look Good, Feel Good and Do Good and they want to spend their money with socially responsible companies that address environmental and social issues. This market is proven to be recession proof and growing up to 20% per year. Big Retail and … [Read more...]

Eyewear Curators: Capsule Collections: Part 3

We have reviewed changing the way eyecare professionals look at how they segment their eyewear. First we wrote about Marketing in Curated Eyewear with part 2 taking a look the Niche-Riche-Funk Frames sector and how it has evolved. Now we are going to talk about Capsule Collections; You have most likely heard of capsule collections. The term … [Read more...]

Eyewear Curators: Funk and Fun Frames Part 2

Eyecare professionals may discount this category of funky eyewear: saying it's stupid, you can't Rx it, takes up too much space for little return, not my market, they don't like the look or take the look seriously.  Yet this novelty-niche-rich market is growing and will continue to make waves in the arena of Fun and Funk. It is one way to stand … [Read more...]

How To Merchandise Give Back Companies

One of the ways to segment your merchandise is to display the message that goes with each collection. We ran across this display featuring Tom's Glasses, a one for one eyewear company. The message is reflected in an Eye Chart with a small amount of eyewear displayed with their message. It is simple and clean. Image: Behance  … [Read more...]

Engaging Eyecare Events For International Carrot Day

International Carrot Day is April 4th. The age old advice about eating carrots to save your eyesight is true. Carrots have the highest level of beta carotene which is known to help in eyesight. Eye Bogglers Carrots were originally grown for medicine.People were using wild carrots to help in childbirth. During WWII, carrots were promoted … [Read more...]

Eye-tasctic Eye Hotels

Hotels have gotten more specialized. You can sleep in salt hotels (Boliva), Ice Hotels, Igloos, Tree Houses, castles, teepees and lighthouses. You can glamp (glamour camping), sleep in railroad cars, in prisons, in caves, underwater or houses built out of trash. Want to sleep in a bat cave or with Hello Kitty. you got it. Now eye-fanatics … [Read more...]