11 Holiday Window Ideas For Eyecare Professionals

Christmas seems to start earlier and earlier each year. It used to be we waited until Thanksgiving and now advertising for the holidays starts in September. I tell you, by the time December 1st is here, I am already over Christmas and cannot wait for the hype to be over. But as business owners, especially in optical, capturing the holiday dollars … [Read more...]

Six Movember Window Displays

Movember is that time of the year, where men band together and grow mustaches to bring about awareness of mens health in particular, prostrate cancer. To show support, why not grow a mustache and set up an eyewear display supporting this important cause.       … [Read more...]

Use It Or Lose It: Coop Advertising

Only 2.5 months to go till the end of the year and at that time any co-op monies you have accrued vanish. POOF! Like Flex Benefits, the Use It or Lose It rules applies to coop advertising. Cooperative advertising is when you (buyer) use the sellers name or product in advertising and in return they rebate or pay a small portion (about 5%) back to … [Read more...]

Six Halloween Eyewear Displays

You see them everywhere, Halloween is a huge holiday celebration and the perfect time to catch some eyeballs with your displays. Use this time to re-display older merchandise to get it out the door, promote FSA plans and end of the years promotions. 1.) While it looks a little complicated, this display is primarily made with balloons, eyeballs … [Read more...]

Merchandising With Sunglass Trees

You have to love these sunglass trees, some can be very easy to make yourself. The top images are definitely a design option, but the lower pictures are branches you put into a vase with hanging sunglasses. Perfect for Fall Winter Eyewear displays and Christmas Trees. Consider painting the trees in various colors and hanging assorted … [Read more...]

Six Stunning Back To School Eyewear Displays

Back to school has started and we recommend you keep those back to school displays up in a large way through October and re-merchandise in smaller venues for the rest of the year. Eye problems will start to evolve and then the holidays will come up. Each of the below displays have elements that can be used in large scale windows and or broken down … [Read more...]

National Book Lovers Day Eyewear Displays

National Book Lovers Day is August 9, to help you celebrate this day, we are showcasing 15 Ways that you can use books in eyewear and accessories displays. If you miss out on August 9, There  is still Library Card Sign up Month (September) Banned Books Week (September 21-27) Teen Read Week (Oct 12-18) Picture Book Month (November) Nothing shows … [Read more...]

Merchandising For National Eye Exam Month In August

August is National Eye Exam Month and to help you get ready  to promote this very, very important month, we thought we should show you some easy merchandising ideas to encourage people to get their eyes examined. So pull out some of  your old eye charts, put on your creative hat and display some eye charts. Live Mannequin at Bold Street … [Read more...]

Scrappy Sunwear As Part Of Decor

We have just passed National UV Protection month, National Sunglass day and while we have stated that sunglasses are for glare prevention, eye health, UV...yada, how about using eyewear and sunwear as decorator pieces? These sunglass and eyewear racks are made from scrap wood and lumber which you can find in all construction sites, some Home … [Read more...]

Celebrating Super Heroes

July is the annual Comic Con Convention in San Diego (July 23, 2014).. Somewhere in the neighborhood of 130,000 people attended Comic Con in 2013. Not to be outdone, New York has it's own Comic Con and it's attendance is close to San Diego's. Why not celebrate this massive event by having a little Comic Fun with your window and eyewear … [Read more...]

Merchandising With Spexy Beach Towels

I can tell you from experience, most people dream of a beach vacation, sunny isles, crystal clear waters, which is why using a few beach towels, sprinkled with sunglasses, sunscreen and some hats make for eye-catching displays. Roll them up, hang them or drape them, send your message, don't forget the sunglasses. More ideas on Summer Eyewear … [Read more...]

Six Bespectacled Beach Displays

Schools are out, it's vacation time, which means SUNGLASSES for every member of the family. The shocking statistic that 46% of people do not wear sunglasses opens up opportunities for eyecare professionals. Use displays to entice and educate your patients the benefits of sunglasses. Love the Sandals. You can get all types of flip flops in bright … [Read more...]

Happy Memorial Day

Memorial Day is not just a day off as some might believe. It is a day to honor those who have served our country. While this is not a 'Memorial' per se, it is a battleship honoring our Men of Steel. Happy Memorial Day! … [Read more...]

Got Milk Cartons?

I am all about reusing stuff around the house, reusing stuff you would normally throw away or put in the recycle bin. Today we are featuring ways to reuse milk cartons in eyewear displays. The best part about reusing Milk Carton it's free, it's fun, it's reusable, recyclable and changeable.  Here are some great ideas for reusing Milk Carton and … [Read more...]

Cardboard, PV, Sinks, Books, Clothespins And Pallets.. 21 Upcycled Eyewear Displays

We are into Earth Month and nothing says you want to green and save than by your merchandising. Why not celebrate Earth Day and Month with some eco friendly displays?  For more ideas see our posts: Luggage, Bottles,  Picture Frames, These DIY's are all up cycled, Cardboard tubes are free. You can paint them, adorn them, glue sparkle and ribbons … [Read more...]