Eyewear Display For Talk Like A Pirate Day

Talk Like a Pirate Day is September 19 and why not dress up your office with Pirate Displays, that will also carry you over into Halloween. Very few changes would have be made to convert over to a Halloween Display/ Vintage elements, old boxes, treasure chest, skull and bones, make this a scary display and when Pirates Day is over, add in a few … [Read more...]

Five Ways To Use Color Blind Decor

You have probably seen or read about the so called color blind T-shirts, which are not funny. They are basically profane t-shirts that color blind people cannot read. Appalling. There are other color blind T-shirts from companies such as zazzle that are amusing. In reality growing up color blind whether man or women, leads to many challenges. … [Read more...]

Iris Inspired Decor

Part of Brand Building is merchandising. Merchandising is the business of brand building, making sales via product and service displays. Your brand is who you are and what you do and what you stand for. Merchandising drives traffic and who would not want to come into your eyecare office to view these incredible works of Iris Art. Mark Quinn … [Read more...]

Eyewear Merchandising For World Typewriter Day June 23

World Typewriter Day is on June 23 which is the anniversary of the granting of the U.S. patent to Christopher Latham Sholes in 1868. Probably at some point in our lives, when the electricity goes out, our phones are down, this is the one item that will survive. Typewriters are actually becoming a hot little item and I have seen prices at resale … [Read more...]

DIY Sunglass Display (Holders)

Continuing on with National Craft Month, here is a quick and easy DIY Sunglass Display project with a tutorial. You only need 6 tools to make this.  From The Pretty Blog  For more ideas visit: D-eye- Y Sunglass Display Ideas, or visit our  Pinterest Board: Great Sunglass Storage Ideas.   … [Read more...]

Four Eyewear Eggtasy Easter Displays

Easter is April 5 and surveys say that 69% of Americans who celebrate this holiday. Whether you celebrate or now, these are some cute Easter and fun Eyewear Displays that you can use for Easter or Spring. You can either make these yourself or find in a craft shop.       … [Read more...]

Eight Spring Sunglass Displays

March is the time to ramp up the sunglasses. The new sunglasses are out, people are sick of the winter and sunglasses bring visions of warmth.  We love the concept of pairing yummy food with matching mirrored lenses. This pairing of healthy food and healthy eyewear, looks too good to eat. Who doesn't love colorful rubber duckies … [Read more...]

WileyX Introduces In-Store Sunglass Display

Wiley X®, Inc. has introduced a new in-store sunglass display developed to help dealers do an even better job of showing, promoting and selling the company’s unique brand of Absolute Premium Protection™. This well-lit locking display is designed to take up minimum floor space while drawing customers’ attention to Wiley X’s full array of stylish, … [Read more...]

12 Unusual Places To Find Eye Charts

There are three things that really symbolize eyecare: Eyeglasses, a phoropter and of course Eye Charts. When you google eye charts, there are over 16 Million Results, which make Eye Charts a trending and searchable item on the internet. It makes sense for eyecare professionals to incorporate Eye Charts and eyeglasses somewhere in their office. Here … [Read more...]

11 Ways To Use Eyewear Signs

We follow Frances Stolz of Backyard Spectacles on Pinterest and Facebook and absolutely love what she she is doing with her giant eyewear sculptures. She has made business card holders, tables, chairs and numerous other eyewear themed decor and furniture that are so much fun. Nothing shouts about who you are with a giant sunglass in your windows … [Read more...]

Nine Spring Eyewear Displays

Ready for winter to be over? Bet your customers are too and it's time to add some life and color with Spring Displays. Most of these are fairly easy to do and can be used in all types of spaces. Spring colors are primarily pastels, with yellow and pink predominate for Easter (April 5, 2015) Take a few pictures from magazine, prop up a riser or … [Read more...]

Five Valentine Day Eyewear Display Ideas

Love may be blind, but your patients aren't. This is the time to get them in love with you and your product with stunning Valentine Displays. Remember to put that gift certificate in the display. A great gift item for those who are blinded by love. … [Read more...]

11 Holiday Window Ideas For Eyecare Professionals

Christmas seems to start earlier and earlier each year. It used to be we waited until Thanksgiving and now advertising for the holidays starts in September. I tell you, by the time December 1st is here, I am already over Christmas and cannot wait for the hype to be over. But as business owners, especially in optical, capturing the holiday dollars … [Read more...]

Six Movember Window Displays

Movember is that time of the year, where men band together and grow mustaches to bring about awareness of mens health in particular, prostrate cancer. To show support, why not grow a mustache and set up an eyewear display supporting this important cause.       … [Read more...]

Use It Or Lose It: Coop Advertising

Only 2.5 months to go till the end of the year and at that time any co-op monies you have accrued vanish. POOF! Like Flex Benefits, the Use It or Lose It rules applies to coop advertising. Cooperative advertising is when you (buyer) use the sellers name or product in advertising and in return they rebate or pay a small portion (about 5%) back to … [Read more...]