Should You Partner With A Social Media Influencer?

3 Benefits of Partnering with a Social Media Influencer to Grow your Business Influencer marketing is one of the fastest growing methods to capture an audience’s  interest and gain the trust of new consumers. Individuals are more likely to purchase products or try out a new business if other people (not just marketing agencies) say they have had … [Read more...]

6 Steps To Evaluating Vintage Eyewear

Over the years quite a few consumers have asked us about vintage eyewear. Most common questions: Do we buy vintage eyewear and how much is it worth? There is no doubt that many eyewear companies and or styles hold their value i.e. Cazal, Mikli, Ferre, some Neostyle's, Anglo American, Silhouette, Cartier, Vintage RayBan. But these top sellers are … [Read more...]

The Vision Council Eyecessorize Fall Winter 2017 Trends

Alexandria, VA (July, 2017) –The Vision Council’s Eyecessorize fashion eyewear campaign will release its fall/winter 2017 trend kit to more than 400 fashion, health and lifestyle editors nationwide, highlighting the season’s top four trends. Curated by The Vision Council, the trends are as follows: Athleisure Infusion, featuring sporty … [Read more...]

Learning To Love The Hate

“People hate as they love, unreasonably.” ― William Makepeace Thackeray  If you follow some of the online optical forums you see Optometrists and Opticians complain about customer complaints. Every manner of euphemism is thrown out about the haters who hate and are of course being unreasonable in their description of XYZ Optometry and whatever … [Read more...]

Tips on Dealing With Customer Complaints

We all have customer service horror stories, don’t we? We do our best to meet and exceed expectations, but mistakes happen. Nobody likes to think about angry customers, owning up to our mistakes, or maybe worst of all, having to deal with a situation that was beyond our control. How do you handle a bad situation properly, and  have a good chance … [Read more...]

Cases For Causes Marketing For Eyecare Professionals

There are a few 'big' optical companies that I think eyecare retailers can learn alot from. One company is Jins! (Marketing Lessons From Jins). One of the great things they do is their program Cases For Causes, that any eyecare professional can do on a local level. For instance in San Francisco, where they opened their Flagship store, they … [Read more...]

Is that Online Eyewear Company Legitimate?

I attended an Earth Day event and a local San Diego online clothing company with bamboo sunglasses had a booth. Looking at the bamboo frames, I noticed there were no marking on the temples, no Country of Origin, no CE. I tell the guy, hey this is illegal, eyewear is classified as a medical device and you have the markings on the frame. He got a … [Read more...]

Buying Local: Optical Companies in San Diego

Over the last several years much attention has been given to buying local or shop small. There are many reasons for this: Shopping locally helps to cut down on Industrial pollution which according to the EPA is responsible for almost 50% of the pollution in the USA. Less processions, packaging and transportation waste. Buying local support … [Read more...]

TO DO: Travel in A Box Merchandising

We are coming into vacation season and this is the time to put together 'Travel In A Box' display for your patients. Set up your Store Within a Store, with pictures of destinations and suggestions on what to pack. Travel Sunglasses are hot, which is why every Duty Free Shops offer a big selection of sunglasses and why Sunglass Hut seems to be in … [Read more...]

12 Eyecare Retailers Making A Spectacle of Themselves

Over the years quite a few eyecare retailers have approached their optical business with a different set of eyes: Yogurt Shops, Art Shows, Pop Up Stores, Laughing Yoga classes and Eye Make Up. Some optical shops are taking the Flat Fee Approach, and of course Trunk Shows. In another area, some optical shops are focussing on  Vintage Eyewear, … [Read more...]

17 Reasons To Stock Children’s Sunglasses

We run this updated Kids Sunglass post every year about the importance of Kids Sunglasses.(for those who think, didn't I read this before?) Why? Because many eyecare professionals forget about kids, maybe they do not see that many kids, limited board space, no ROI or do not see vendors that offer kids sunglasses, which is why so many of the kids … [Read more...]

ClearVision Launches Dilli Dalli Adventure Game AT VEE17

Hauppauge, NY – March 2017 – ClearVision Optical will debut its newest initiative at Vision Expo East, Dilli Dalli Presents: Red’s Adventure, a mobile game for young children and their parents.  Red’s Adventure is the ultimate extension of the Dilli Dalli collection, an acclaimed pediatric eyewear line known for the colorful cast of animal … [Read more...]

Optical Vendors And Eco- Reusable Bags

What is heartening to see is how many optical vendors are offering Eco Totes and reusable bags as part of their brand building and promotional products. For those that attend any optical trade show, I hope you are grabbing as much as possible as the future will bring more and more cities and states banning single use plastic bags. Before plastic … [Read more...]

Should Eyecare Professionals Be Selling Online?

It was interesting to read some of the comments when we ran our Free Nites At Vision Expo. Quite a few eyecare professionals were interested in selling online, not how to compete against online sellers, but how to set up and sell their products online. It just goes to show you how fast things can change in our industry. Over the years, we … [Read more...]

97 Vision Charities Around The World

Every couple of years, we update our Vision Charity listings. There are hundreds that probably should be included in this list including local charities. Our apologies for those we missed. We do advocate some type of give back program, whether it is promoted or quietly done. Giving back does not necessarily involve money, time and donations … [Read more...]