David Kind, Creates Online Sales Channel for Optometrists with ECP Partnership Program

With optometry offices losing sales to direct-to-consumer ecommerce, eyewear designer provides online sales channel to help eye care professionals create new revenue streams and offer patients convenience SAN DIEGO, CA – October, 2017 – David Kind, a leading provider of high-quality prescription eyewear online, is announcing its ECP Partnership … [Read more...]

10 Marketing Lessons From Apple

Many years ago we did a post on 14 Merchandising Lessons from Apple, Apple being the most successful retailer in the world. How did this one little company go from almost bankruptcy a few years back to being one of the most innovative companies and most successful in the world? \ During these confusing times for retailers, we recommend that … [Read more...]

Are Mobile Eye Exams Telemedicine?

AOA and others are all fighting the advent of mobile eye exams like this is a new thing. Online eye exams and apps have been around it seems forever or at least for 6-8 years. Back in 2011 this was our list of 19 online 'eye exams: At Home Eye Exams Random Eye Chart iExam EyeXam iChart 2000– Phone and iPod touch Requires iPhone … [Read more...]

The 7 P’s Of Marketing For Eyecare Professionals

We ran across this old post from 2010 and it serves to remind us, that despite all the new technology, despite social media, the same 7P's are still as good today as they were 200 years ago. The 7Ps: People, Product, Price, Promotion, Place, Packaging and Positioning are the fundamental elements for successful marketing. The dynamics of these … [Read more...]

21 Mobil-Eyez EyeCare Professionals

In our busy world today, it seems to be harder to get motivated to set an eye appointment. The hassle of parking and traffic, the cost of gas and the indecision of what to eyewear!  Just maybe -it is one of the many reasons that shopping online is becoming more popular. In order to compete today, eyecare professionals might want to think about is … [Read more...]

Annual Report 2017: Subscription Eyewear-Contact Lens Boxes

Subscription Boxes-Membership-Loyalty programs are on the rise. Think Amazon Prime, Netflix, REI, Cost-Co, Sams and Blue Apron. Entrepreneur, Fortune, Forbes and Retail Wire have all written about the subscription model since 2014. This is not new news. In a Forbes Article with Tien Tzuo: The Subscription Economy is a phrase, coined by Zuora, … [Read more...]

Should You Partner With A Social Media Influencer?

3 Benefits of Partnering with a Social Media Influencer to Grow your Business Influencer marketing is one of the fastest growing methods to capture an audience’s  interest and gain the trust of new consumers. Individuals are more likely to purchase products or try out a new business if other people (not just marketing agencies) say they have had … [Read more...]

6 Steps To Evaluating Vintage Eyewear

Over the years quite a few consumers have asked us about vintage eyewear. Most common questions: Do we buy vintage eyewear and how much is it worth? There is no doubt that many eyewear companies and or styles hold their value i.e. Cazal, Mikli, Ferre, some Neostyle's, Anglo American, Silhouette, Cartier, Vintage RayBan. But these top sellers are … [Read more...]

The Vision Council Eyecessorize Fall Winter 2017 Trends

Alexandria, VA (July, 2017) –The Vision Council’s Eyecessorize fashion eyewear campaign will release its fall/winter 2017 trend kit to more than 400 fashion, health and lifestyle editors nationwide, highlighting the season’s top four trends. Curated by The Vision Council, the trends are as follows: Athleisure Infusion, featuring sporty … [Read more...]

Learning To Love The Hate

“People hate as they love, unreasonably.” ― William Makepeace Thackeray  If you follow some of the online optical forums you see Optometrists and Opticians complain about customer complaints. Every manner of euphemism is thrown out about the haters who hate and are of course being unreasonable in their description of XYZ Optometry and whatever … [Read more...]

Tips on Dealing With Customer Complaints

We all have customer service horror stories, don’t we? We do our best to meet and exceed expectations, but mistakes happen. Nobody likes to think about angry customers, owning up to our mistakes, or maybe worst of all, having to deal with a situation that was beyond our control. How do you handle a bad situation properly, and  have a good chance … [Read more...]

Cases For Causes Marketing For Eyecare Professionals

There are a few 'big' optical companies that I think eyecare retailers can learn alot from. One company is Jins! (Marketing Lessons From Jins). One of the great things they do is their program Cases For Causes, that any eyecare professional can do on a local level. For instance in San Francisco, where they opened their Flagship store, they … [Read more...]

Is that Online Eyewear Company Legitimate?

I attended an Earth Day event and a local San Diego online clothing company with bamboo sunglasses had a booth. Looking at the bamboo frames, I noticed there were no marking on the temples, no Country of Origin, no CE. I tell the guy, hey this is illegal, eyewear is classified as a medical device and you have the markings on the frame. He got a … [Read more...]

Buying Local: Optical Companies in San Diego

Over the last several years much attention has been given to buying local or shop small. There are many reasons for this: Shopping locally helps to cut down on Industrial pollution which according to the EPA is responsible for almost 50% of the pollution in the USA. Less processions, packaging and transportation waste. Buying local support … [Read more...]

TO DO: Travel in A Box Merchandising

We are coming into vacation season and this is the time to put together 'Travel In A Box' display for your patients. Set up your Store Within a Store, with pictures of destinations and suggestions on what to pack. Travel Sunglasses are hot, which is why every Duty Free Shops offer a big selection of sunglasses and why Sunglass Hut seems to be in … [Read more...]