Zip Eyewear Helps ECP’s To Compete On The Internet

We met the the Zip Eyewear people at Vision Expo and both Shirley and I were impressed with their commitment to helping the independent eyecare retailer compete against Internet sales or as Zip Eyewear says 'take their 'eyecare expertise online and become a competitor.'  Zip Eyewear brilliant new concept of Site to Store business technology  allows … [Read more...]

Don’t Forget To Get Listed – Think About Your Eyes Coalition

As part of Social Media and eyecare retail strategy,  it is important to be listed in legitimate sites such as Think About Your Eyes. I plugged in my zip code and guess what not all the eye docs and optical offices are listed. It shouldn't take too long to fill out the forms. - The more listings you are in the better your office will show up on the … [Read more...]

Optical Comments Are Rewarding – Update

Thanks to everyone who already commented on Monday's post Comments are Rewarding – for You and Your Optical Business. We received really helpful feedback which will help us improve our optical blog. Plus we got some good ideas for future posts and projects. Nearly all the comments were positive (sigh of relief) but not all of them so we know we … [Read more...]

Comments are Rewarding – for You and Your Optical Business

The existence of  Internet and Social Media sites allows a lot more visibility of any comments your optical customer may make about an experience with your business. This makes it even more important to be aware of comments both positive and negative. Feedback from customers can be a helpful way of improving your eyecare services and for positive … [Read more...]

Full Price Eyeglasses

Thanks to Janan Starrick  for responding to our post on Helpful Hints from ClearVision Optical - The Art of the Up-sell. We liked the math idea and thought it would be a good idea to do a post on this. I have come up with something that MIGHT help when optical customers squabble about pricing & IF they are on the fence... am going to TRY … [Read more...]

A Simple Lesson in Back to School Sales by ClearVision Optical

Helpful Hints by ClearVision Optical: A Simple Lesson in Back to School Sales With summer in full swing, it’s time to start thinking about those three words that parents and retailers love: Back to School. A U.S. Census Bureau study found that Americans spent upwards of $7.2 billion dollars on clothing in August 2009 alone. This leads us to … [Read more...]

Building Your Practice Through Referrals By Amcon

We receive the Amcon Gazette - an eyecare weekly blog with great little practice building tips. The latest: Building Your Practice Through Referrals was good and something that we tend to forget about and lose focus on. Building Your Practice Through Referrals by Amcon Let me start with a disclaimer – I am not an expert in this area.  I do … [Read more...]

The County Fair – Is This Your Retail Optical Competition?

I just went to the San Diego County Fair as I like to check out the garden displays for ideas and the wacky stuff for sale in the commercial tents. Sometimes I even buy a new gadget. This year I was amazed at how much eyewear there was on display. Usually it is just cheap knock off sunglasses but there seemed to more reading and bi-focal product … [Read more...]

Transitions On-It With Multi-Cultural Marketing Guides

TRANSITIONS OPTICAL’S NEW MULTICULTURAL “WHAT TO EXPECT” BROCHURES EDUCATE ON VISION CARE NEEDS OF DIVERSE GROUPS Transitions Optical, Inc. is expanding its popular “What to Expect” brochure series to aid eyecare professionals in educating their culturally diverse patients about their unique eye care needs. Three new brochures – … [Read more...]

A Little Extra Plastic for Premium Eyeglass Lenses

The premium eyeglass lens companies made a smart move when they introduced the personalized plastic cards that accompany the optical patient's premium lens purchase. Not only does it make the customer feel better about the product but the added Rx information makes it a very useful item for the optical patient. This way they have a record of not … [Read more...]

Groupon- The New Trend Of Consumer Purchasing

Every time I turn around today, somebody is telling me about Groupon. My friend Ginny uses Groupon at least once a week and she has friends who use Groupon Groupies. For those who didn't know (like me) Groupon is a collective buying discount service. There has been other types of collective buying services over the years but apparently Groupon is … [Read more...]

Eyecare Store Within An Eyecare Store Concept

What is a store within a store concept? You have seen it, walk into any grocery store and you can see Starbucks, Florist, Balloons, Bakery, Organic Food, Banks, Magazine Rack even furniture. That is the basis of a Store Within A Store Concept. All over retail stores are picking up the retail trend of 'stores within stores' to attract shoppers, … [Read more...]

Breaking Even-Optical Retail Strategies

I did an ABO class on Retail Math at Monterey Symposium last year. Although 'math' may seem boring to most people, it is crucial to the success in an eyecare practice. I was surprised that none of the attendees except one person (from Wal-Mart) knew anything about retail math and the importance to overall optical profitability and good optical … [Read more...]

Do You Want Jam With Your Eyeglasses?

Not such a silly question if you think about the concept of combining two totally non-competing businesses with an overlapping customer base that can create some synergy. It is an interesting and out of the box retail strategy. I saw this working really well during my recent visit to the U.K. at the Cedar Coffee Shop and the Cedar Clinic. The … [Read more...]

Whats Hot For Summer- Skin Cancer Prevention Eyecare Supplies

The sun is finally shining you, the family and your patients are starting to venture outdoors and it's time to think Skin Cancer Prevention! The Eye Care Professional has many products to offer for skin cancer prevention and eye health. Top Tips For Preventing Skin Cancer Avoid the sun, especially from 11 a.m. to 3 p.m., when the sun's rays … [Read more...]