New Optical Patient Capture and Acquisition Program

This new product introduced at the Greater New York Dental Meeting will help dentists reach the YouTube generation. They offer both video and text- After reviewing the video, this sounds like the smoothest, easiest and lest time consuming way to reach the younger- mobile marketing and social media aware optical patients.   We think it's worth … [Read more...]

Standing Out From Your Optical Competition

Making yourself different from the competition is all about managing customers expectations and giving them not only what they expect and a little extra. At one time you would have gone to Starbucks because they offer free WiFi. Now even the smallest diners or cafe's offer Free WiFi. Before you embark on your 'Standing out From The Competition' … [Read more...]

Online Eyeglass Retailer Reviews

Now that we know that 42% of people go online to research optical services. Want to know how the online eyewear retailers stack up in regards to quality and service? Check out this site that rates those online eyeglass retailers. The site was created for consumers who purchase eyeglasses online. Included on the site are coupons, pricing and … [Read more...]

Optical Profitability- Booking Vision Appointments

Are You Booked all day with eye exams or vision appointments? Do you and your staff focus on getting vision appointments? Having appointments means you have patients coming in the door, very important for profitability. Potential Income: (Example) Working 5 days a week and a total of 8 Vision Appointments/day = 40 Charge $100 an … [Read more...]

Free Stuff- Figuring Out Your ROI on Optical Patients

I pulled out this old information I had on Customer Complaints. (Optical patients)  This is old information came from TARP Worldwide I would probably say it is still true today, except unhappy customers (optical patients) now go on the internet and tell 1,000's of people. TARP Worldwide is a customer experience agency. For more than 35 years, … [Read more...]

Eyeglasses and Contact Lenses Consumer Study

Last year, a major research company conducted a consumer survey on eyeglasses and contact lenses and I would like to share some of the more interesting highlights with you and suggestions on the opportunities these finding offer to  optical retailers. There are some new demographic segments that you might like to know about also as these terms will … [Read more...]

Why Optical Consumers Buy Online

After hearing from optical retailers and optical suppliers how much the Internet has effected their business, I thought I would do an article on what motivates the consumer to purchase on line. Should you be offering this services as well?  After reviewing many optical websites- very few offer this service. You can set an appointment, find out … [Read more...]

VISION FOR THE TOURISTS – OPTICAL SALES OPPORTUNITIES

I just returned from a vacation in Thailand which is a great place to visit. I already knew Thailand was famous for good deals on items like silk clothing, purses and jewelry but did not know that Europeans shop in Thailand for eyeglasses as well. As I strolled along the high street in Kata Noi, Phuket I noticed that optical stores were as … [Read more...]

Ebay -Friend or Foe for the Optical Professional?

Recently I was speaking with an optometrist, who for the first time mentioned the Internet was becoming competition. Lucky for him, it just started to hit him, wherein 10 years ago, I remember losing our first customer (optical retailer) because our products were on Ebay. Eye Bogglers 14,079 Eyeglass items were listed on Ebay- 68,247 … [Read more...]

Discounting Private Pay Optical Patients

We received this email from an office about Private Pay and Discounts. It's a good question, and thought I would post some published and on the internet responses to the same questions. From the sound of it, it is perfectly OK to discount private pay patients, and many large healthcare organizations are doing so. See the below comments and … [Read more...]

Mystery Shopping for the Eyecare Professional

From Wikipedia Mystery shopping or Mystery Consumer is a tool used by market research companies to measure quality of retail service or gather specific information about products and services. Mystery shoppers posing as normal customers perform specific tasks—such as purchasing a product, asking questions, registering complaints or behaving in a … [Read more...]

Retail Owner’s Institute Resources For Eyecare Providers

I was researching facts and found this great retail website, Retail Owners Institute. The Retail Owners Institute® is a web-based resource at www.RetailOwner.com.  They consider themselves as the "foremost self-help resource" on retail finance, The ROI® serves independent retailers worldwide.  With its emphasis on the basics of retail finance, … [Read more...]

Inventory Management- Analyze What is Selling

I don't know how many offices I have asked, how many frames a month do you sell? How many eye exams did you have? The buyer doesn't know. They should know- this is the budget and how you track how many patients have walked out the door without making a purchase. If you sell 100 frames a month at an average of $60.00 a frame, the budget is … [Read more...]

How to Upgrade Your Inventory mix

What! You Ask- now in these economic times- people are cutting back, they are not buying.... First- when talking about upgrading, it doesn't mean to put in every high end frame line. It means carrying sunglasses, exclusive product, designer lines, putting in accessories and or carrying a frame line that is just a little bit more expensive than … [Read more...]

Analyzing Your Product Mix- Keys to Successful Selling

I have never heard from any one office that they are happy with their product mix. I have heard, "I'm bored, how can I sell more, The boards all look alike, there is nothing new", nothing is selling- patients are going on the Internet" and more reasons as to why your product is not moving. If you say this about your Inventory and patients are … [Read more...]