Step By Step Guide To Building Your Eyecare Brand

There are many factors involved in brand building and it is probably one of the hardest things to do, staying focussed on your business, what you stand for and your vision. Everything you do from your logo, your colors, decor, products and service is involved in building the brand. Essentially your brand is your identity. It defines who you are. … [Read more...]

Marketing Tips From JINS Marketing Mavens

Every year I wait for the next big thing from JINS. If you don't know JINS or haven't visited the USA Flagship store in San Francisco, they are an amazing Japanese optical chain. When they felt their market of 290+ stores was starting to flatten, they expanded into China and then the United States. What more importantly it seems what they do is … [Read more...]

Seen On Facebook: Eyecare Professionals Giving Back

We love these stories and if we see them, we will share them. It is not just online and wholesale companies that give back, many brick and mortar Eyecare professionals do too. We saw this on Facebook and just had to share it. Vision Care Associates volunteering their time at the Sack Pack program. Sack Pack Programs give lunch food to children that … [Read more...]

Six Tips For Marketing For Eyewear On CatWalks

Throughout the course of the year, designe's launch their collections: Spring -Summer, Fall -Winter, Ready to Wear (RTW) for both spring and summer, pre spring and pre fall.  The womenswear market has 6 major runway shows and the men have two. The top Fashion Weeks are New York, Milan, London and Paris. There are shows in in China, Japan, Rio and … [Read more...]

Signet Armorlite Launches Retail Initiative in Indianapolis

CARLSBAD, CA (March , 2016) -- Signet Armorlite, Inc. announces the next strategic phase of its US retail initiative with the launch of six KODAK Lens| Dr. Tavel locations in the Indianapolis, IN metro area. The KODAK Lens retail initiative provides independent eyecare professionals (iECPs) that are committed to dispensing KODAK Lenses with the … [Read more...]

How To Make Your Eyecare Office A Meaningful Brand

As eyecare professionals, business owners and managers, it pays to watch what is happening on the consumer level and sustainability is where it's at. Go to any Costco or any Big Box Retailer and note the increase in Gluten Free and Organic products. Even Fast Food is getting into the eco friendly market. McDonalds, Burger King and Jack in the Box … [Read more...]

Referral Program Ideas for Managing Eye Care Patients

Word of mouth, peer to peer referrals are often the cheapest and best form of advertising that your eyecare practice can receive. While many people look to the Internet when it comes to finding new businesses and healthcare providers in their area, many others turn to friends and family for a more trustworthy recommendation. How do you thank your … [Read more...]

Winning The Jackpot (Candle)

Over the holidays I got together with the All About Vision folks, Liz Segre and Ron Walker. Liz surprised me with a Prize Candle. I had never heard of it.. it's a Cracker Jack program for adults. In every candle there is ring and a prize. You could win up to $5,000. Immediately the candle was lit, who doesn't like prizes? I came home, lit the … [Read more...]

War By Parker

Warby Parker was launched in 2010 with a lot of fan fare. In May of 2o11, my debt laden nephew needed new glasses and I referred him to Warby Parker and Marc Ecko. He loved the ease of the try-on technology and the styling. Since that time optical professionals have heard much about the WP phenom. As we all know they have been opening stores all … [Read more...]

Gift Giving Trends: GiftStarter

Gift certificates can be a good thing for eyecare professionals. But a complete eye exam with a frame and lens package may be just out of financial reach for many. Throughout the year, ECP's have many opportunities use gift certificates: Mothers Day, Fathers Day, Graduations, Valentines Day, Weddings, Christmas, Birthdays. What happens you go to … [Read more...]

Six Ways Of Dealing With Internet Eyeglass Adjustments

Over the past several years, the issue has come up about dispensing, adjusting, correcting internet eyeglasses. There seems to be a recurring theme that all glass sold via the internet are cheap. They are not. You can buy anywhere from Zenni Optical ($8.99) to Anna Karin Kaarlson, ($699.00) and Linda Farrow ($500.00) online. Just because they are … [Read more...]

Disruptive Thinking: Eyecare Subscriber Based Business

It is interesting to watch how Subscriber Business has evolved and growing. Today you can get everything from shavers and socks from food to wine by subscription. Consumers love it,  hassle free shopping. They never have to remember what to order, never have to go to the store, it can help them with their budget.. same cost every month and … [Read more...]

The Importance of Minimum Orders

I know many people hate the thought that they have to buy a minimum amount of product to put in a line. It can be a big investment, it may not sell and your patients may not respond well to it. Minimum orders are the number of pieces  you have put in to carry a particular line. Many are designer lines such as Chanel and even companies such as … [Read more...]

TO DO: Prepare For Small Business Saturday Nov. 28th 2015

Small Business Saturday racked up sales of $14,300,000,000 on Saturday November 29, 2014. That is an average of $162 per shopper. Eye Care Professionals can take advantage of this important date to promote their products and services via Buying Local and #Shop#Small and #SmallBizSat American Express wants to help the small business grow during … [Read more...]

Should You Use An E-Commerce Website Builder?

I have been surfing the web for the continuing research as to who sells online and why many eyewear wholesalers are starting to sell their products via e-commerce. It occurred to me after seeing so many sites that say.. powered by shopify, that this might be something for eyecare professionals to look at. Most of these sites appear to be … [Read more...]