10 Ways To Compete Against Amazon

So much screaming against online retailers and companies such as Warby Parker, but never once has anyone screamed about the biggest elephant in the room Amazon. While Amazon cannot give an exam you can buy eyeglasses, sunglasses, readers and accessories all on Amazon for a good price. It is easy to do as over 171 Million people log into Amazon … [Read more...]

Eyecare Trends: Membership Subscription Shopping

For years consumers have gotten used to membership shopping: Credit Cards, Travel, Cost-Co and Amazon Prime. Consumers in the U.S. hold 3.3 billion memberships in customer loyalty programs. A 2015 survey by COLLOQUY says that specialty store loyalty memberships now total 434 million. (Eyecare could fall in this category) Retailers such as REI … [Read more...]

Small Is The Next Big Story And Big Box Fatigue

I never go into malls and walk around and or shop. Why... they are boring, boring, boring. Same stores with the same merchandise I see over and over again on Social Media. Sales mean nothing anymore, a huge yawn, it still is the same old story, which is why Big Retail including Mass Merchants are going small. Big Box Retailers such as Best Buy, … [Read more...]

Marketing Opportunities: Creating by Curating

Long ago in the days of yore, people were lucky to even have eyeglasses. Eyewear was sold by roving peddlers and jewelers. There were very few styles and the choices were uni-sex, made with either metal or a natural material in round, square and oval, full frame and rimless. Starting in late 1880's sports eyewear in particular glacier … [Read more...]

10 Online Selling Strategies For Eyecare Professionals

Shamir had some fantastic selling online strategies for eyecare professionals if you choose to get into the online retail arena. Online can complement in-store, for sure. Here we feature 10 ways to sell online without selling out, plus tips on how to balance brick with click. Tip: Don’t sell the same eyewear online that you do at your … [Read more...]

Shark Shack Sunglasses

Are their optical companies with Shark names? We found one in Florida, Shark Shack Sunglasses who has one review. … [Read more...]

Freemonium Benefits

We are becoming a Freemonium culture. Who doesn't want FREE stuff! When we go to the dentist, they give us a dental kit and we feel appreciated. Costco hands out free samples of food. The reason why.. loyalty. VisionWeb gives us a few more tips on the benefits of handing out Freebies. Optical Resources: The Benefits of Handing Out … [Read more...]

Loved This Appointment Reminder

Many of you are probably already using a text appointment reminder program. My dentist uses Smile Reminder (Solution Reach) and they just started doing this for those of us that didn't reschedule our canceled dental appointment. They texted open slots for the next day. All you had to do was click the phone number and set it up. Apparently it … [Read more...]

Step By Step Guide To Building Your Eyecare Brand

There are many factors involved in brand building and it is probably one of the hardest things to do, staying focussed on your business, what you stand for and your vision. Everything you do from your logo, your colors, decor, products and service is involved in building the brand. Essentially your brand is your identity. It defines who you are. … [Read more...]

Marketing Tips From JINS Marketing Mavens

Every year I wait for the next big thing from JINS. If you don't know JINS or haven't visited the USA Flagship store in San Francisco, they are an amazing Japanese optical chain. When they felt their market of 290+ stores was starting to flatten, they expanded into China and then the United States. What more importantly it seems what they do is … [Read more...]

Seen On Facebook: Eyecare Professionals Giving Back

We love these stories and if we see them, we will share them. It is not just online and wholesale companies that give back, many brick and mortar Eyecare professionals do too. We saw this on Facebook and just had to share it. Vision Care Associates volunteering their time at the Sack Pack program. Sack Pack Programs give lunch food to children that … [Read more...]

Six Tips For Marketing For Eyewear On CatWalks

Throughout the course of the year, designe's launch their collections: Spring -Summer, Fall -Winter, Ready to Wear (RTW) for both spring and summer, pre spring and pre fall.  The womenswear market has 6 major runway shows and the men have two. The top Fashion Weeks are New York, Milan, London and Paris. There are shows in in China, Japan, Rio and … [Read more...]

April Fools At An Optical Shop

Wonder what would happen if you pulled this April Fools at your optical shop? What other April Fools jokes could you do? Xray lenses, dispensing broken glasses.. I bet you could think of hundreds of fun pranks to play on your patients. … [Read more...]

Signet Armorlite Launches Retail Initiative in Indianapolis

CARLSBAD, CA (March , 2016) -- Signet Armorlite, Inc. announces the next strategic phase of its US retail initiative with the launch of six KODAK Lens| Dr. Tavel locations in the Indianapolis, IN metro area. The KODAK Lens retail initiative provides independent eyecare professionals (iECPs) that are committed to dispensing KODAK Lenses with the … [Read more...]

3 Tips To Beating Your Online Eyewear Competition

It's not a surprise that your optical shop is facing competition from online retailers. Online companies often have large marketing campaigns and lower prices, which can make them hard to compete with. But your practice's expert knowledge coupled with quality products in your optical shop should have what it takes to compete with online giants. So … [Read more...]