How People Are Using Pinterest

This is an interesting discussion on how to use Pinterest. We use it like a file cabinets with over 120 different boards. I noticed that eyewear designers use is a inspiration boards and to tell a story about what interests them. Brand Building, product showcasing are all a part of who and what Pinterest is. Apparently others use to to tell … [Read more...]

How To Get Followed On Social Media

As we all prepare for 2017, one issue that we should be reviewing and evaluating is Social Media Marketing. I thought this was interesting information that Dan Feldman shared on his Eyecare Marketing Forum. A Sprout Social's survey done in Q2 2016 is an interesting look at what makes people follow or unfollow a brand on Social Media. It does … [Read more...]

Healthy Vision Tip: Wear Sunglass Video

Sunglasses are a great fashion accessory, but their most important job is to protect your eyes from the sun's ultraviolet rays. This nice video is one eyecare professionals can capitalize on or to make your own about the importance of sunglasses with a little more depth. … [Read more...]

10 Halloween Facebook Contests

Here it is again; customer engagement, the big buzz words of social media. Coming into one of the biggest global events of the year... so what do you do? Have Facebook Contest: Top 10 Best Halloween Facebook Contest Ideas Best Halloween Costumes Best Halloween Makeup Best Halloween Pets Best Halloween Houses Best … [Read more...]

Online Reviews: The New Marketing Currency

Eyecare Pro has a monthly e-blast on on EyeCare Practice of the Month. August was about successful ways to incorporate and use online reviews for the betterment of the practice. Their Marketing Practice of the Month is an Olympic Gold Medalist in getting and utilizing reviews. Like all Olympians, they have worked tirelessly to achieve their … [Read more...]

HashTags Do’s And Don’ts

Twitter started the Hashtag phenom back in 2007. It took awhile to catch on, now hashtags are cropping up everywhere and can be annoying if not used correctly. The purpose of a #Hashtag is a way of categorizing topics on Social media. #is used for search, starting conversations, engaging people, going viral. The best practices can leads to a … [Read more...]

Buying Social Media Cred

I think most of us know we can't trust all YELP reviews. In fact if you are a true cynic you probably don't trust most social media recommendations. Now there is a new e-commerce site called Yuno, in which Yuno rewards consumers for influencing social networks. "As the company’s name suggests, ‘Yuno’ helps the consumer benefit not from what they … [Read more...]

The “Google Partner” Scam

I don't know about you, but over the last 6 months, I have had a number of calls from Google. While I deleted them, I was wondering, why in the world would google make cold calls like that? Daniel Rostenne from Eye Care Pros gives us some information about those calls. 'We have had a number of ODs ask us about solicitation calls they received … [Read more...]

Pinterest or Facebook Advertising?

There is much talk about Facebook advertising and very little talk about Pinterest advertising. With the mobile ad market expected to more than triple from $8.7 billion in 2014 to $28 billion by 2019, (eMarketer) Pinterest is going full steam forward in using their site to buy stuff. In 2015 The launched Promoted Pins, then they … [Read more...]

The Value Of Twitter Lists

A recent discussion with Optical Women came up about Twitter and Twitter Lists. A Twitter List is a way for you to categorize/ group your followers and or people you are interested in. You can even follow other peoples Twitter lists . To start on a Twitter List; Go to your Twitter Icon on the top of the right side of the page. Click for the drop … [Read more...]

Maria Pribis OD Launches Ocular Prime Online Eyecare Resource

Dr. Maria Pribis launched OcularPrime.com, an informative eye care resource that educates about new vision technologies, treatments, nutrition, and product reviews. “My goal is to provide practical information to protect our eyes in every way possible,“ Pribis said. “I created this website to encourage a more informed visit to the eye … [Read more...]

As Seen On Twitter #Optometry #Barbie #Party

March 9 is National Barbie Day, yes, there is such a day and while we did our post on 11 Ways to Use The Barbie Optometrist, it looks likes the Eye Department did. We love their tweet!! … [Read more...]

Websites 2016

2016 is here and if you have not updated your eyecare website in the last year.. you might think about it for 2016. We asked several Webmasters what they thought is most important for websites in 2016. Everyone agrees that mobile friendly is #1 priority in website development. Dan Feldman of dba designs & communications an optical design … [Read more...]

New Content Guidelines for Your Eyecare Practice

While the one thing that never changes in the world of online marketing is the importance of content (in fact, as the digital marketing world evolves, content just keeps getting more important) what does change is the type and characteristics of the content that works best to get your practice noticed. According to our SEO expert, Nick Lees, … [Read more...]

Promoting Your Optical Business On Facebook

If you have ever wondered how to do Facebook advertising or even if it is really worth it. Results can be mixed unless you are targeting the right audience. What we do know it is more cost effective to advertise on Facebook than the yellow pages. VisionWeb has created a step by step how to Promote Your page on Facebook. It is very easy to do: … [Read more...]