Produce Inspired Shades Promo

As we all seek to learn how to engage online, I think we can learn from those those are successful at it. One company that I admire, is our local San Diego 'value' sunglass company Knockaround. 396, 304 Likes on Facebook, 41,800 Followers on Instagram, 16,300 Followers on Twitter. In the 'sunglass' arena, they are a leader in Likes and … [Read more...]

#nationaleyewearday is June 6

Zyloware invites all eyecare professionals and eyewear enthusiasts to join us on Tuesday, June 6th 2017 in celebration of the 2nd Annual National Eyewear Day. For anyone that requires prescription lenses to see, you know how much of an impact your glasses have on your daily life. Not only does eyewear help us see better, it makes us who we are! … [Read more...]

National Sunglass Day on Facebook In 2016

Just in case you are getting the importance of National Sunglass Day and the great opportunity it affords eyecare professionals, we thought we would present a few Facebook selfies and news in 2016. Even if you forget, there is plenty of news to share, including celebrities, fashion magazines, your local news stations, CNN, Huffington post.. the … [Read more...]

National Sunglass Day On Twitter In 2016

National Sunglass Day is a huge event not just for eyecare professionals. Consumers got a chance to show off their shades, optical industry professionals got involved and promoted the event, celebrities self-promoted, health professionals and more. We pulled together a few sunglass campaigns from 2016 found on Twitter using the hashtags … [Read more...]

Do Likes And Followers Equate Sales Success?

Just when you think you have your Facebook Likes rocking and rolling, you look at your competition and choke. Do not lose heart,  Likes can be bought, engagement maybe not so much. It is better to have engagement than LIKES. That said, we do not know the answer and the only way that anyone can ever know, is by sales figures and analytics. What … [Read more...]

What Color Is Your Website?

I hate, hate, hate black background websites and I can predict 100%, that the person who designed or OK'd the website was a man. I hate them because they are difficult to read and in fact, will not read them. When you think about it, what does black mean? If you are exploring streets at night, would you rather walk down a brightly lit street or a … [Read more...]

Dealing With Multiple Facebook Pages

Here are a few Facebook dilemnas that came up a few months ago on one of the forums:  1.) What to do if you have multiple offices and one Facebook Page? Do you just have one Facebook page per all locations or does each location have a separate page? 'We have a page, listed as our main location, but unofficial ones continue to be created for our … [Read more...]

How People Are Using Pinterest

This is an interesting discussion on how to use Pinterest. We use it like a file cabinets with over 120 different boards. I noticed that eyewear designers use is a inspiration boards and to tell a story about what interests them. Brand Building, product showcasing are all a part of who and what Pinterest is. Apparently others use to to tell … [Read more...]

How To Get Followed On Social Media

As we all prepare for 2017, one issue that we should be reviewing and evaluating is Social Media Marketing. I thought this was interesting information that Dan Feldman shared on his Eyecare Marketing Forum. A Sprout Social's survey done in Q2 2016 is an interesting look at what makes people follow or unfollow a brand on Social Media. It does … [Read more...]

Healthy Vision Tip: Wear Sunglass Video

Sunglasses are a great fashion accessory, but their most important job is to protect your eyes from the sun's ultraviolet rays. This nice video is one eyecare professionals can capitalize on or to make your own about the importance of sunglasses with a little more depth. … [Read more...]

10 Halloween Facebook Contests

Here it is again; customer engagement, the big buzz words of social media. Coming into one of the biggest global events of the year... so what do you do? Have Facebook Contest: Top 10 Best Halloween Facebook Contest Ideas Best Halloween Costumes Best Halloween Makeup Best Halloween Pets Best Halloween Houses Best … [Read more...]

Online Reviews: The New Marketing Currency

Eyecare Pro has a monthly e-blast on on EyeCare Practice of the Month. August was about successful ways to incorporate and use online reviews for the betterment of the practice. Their Marketing Practice of the Month is an Olympic Gold Medalist in getting and utilizing reviews. Like all Olympians, they have worked tirelessly to achieve their … [Read more...]

HashTags Do’s And Don’ts

Twitter started the Hashtag phenom back in 2007. It took awhile to catch on, now hashtags are cropping up everywhere and can be annoying if not used correctly. The purpose of a #Hashtag is a way of categorizing topics on Social media. #is used for search, starting conversations, engaging people, going viral. The best practices can leads to a … [Read more...]

Buying Social Media Cred

I think most of us know we can't trust all YELP reviews. In fact if you are a true cynic you probably don't trust most social media recommendations. Now there is a new e-commerce site called Yuno, in which Yuno rewards consumers for influencing social networks. "As the company’s name suggests, ‘Yuno’ helps the consumer benefit not from what they … [Read more...]

The “Google Partner” Scam

I don't know about you, but over the last 6 months, I have had a number of calls from Google. While I deleted them, I was wondering, why in the world would google make cold calls like that? Daniel Rostenne from Eye Care Pros gives us some information about those calls. 'We have had a number of ODs ask us about solicitation calls they received … [Read more...]