Online Reviews: The New Marketing Currency

Eyecare Pro has a monthly e-blast on on EyeCare Practice of the Month. August was about successful ways to incorporate and use online reviews for the betterment of the practice. Their Marketing Practice of the Month is an Olympic Gold Medalist in getting and utilizing reviews. Like all Olympians, they have worked tirelessly to achieve their … [Read more...]

HashTags Do’s And Don’ts

Twitter started the Hashtag phenom back in 2007. It took awhile to catch on, now hashtags are cropping up everywhere and can be annoying if not used correctly. The purpose of a #Hashtag is a way of categorizing topics on Social media. #is used for search, starting conversations, engaging people, going viral. The best practices can leads to a … [Read more...]

Buying Social Media Cred

I think most of us know we can't trust all YELP reviews. In fact if you are a true cynic you probably don't trust most social media recommendations. Now there is a new e-commerce site called Yuno, in which Yuno rewards consumers for influencing social networks. "As the company’s name suggests, ‘Yuno’ helps the consumer benefit not from what they … [Read more...]

The “Google Partner” Scam

I don't know about you, but over the last 6 months, I have had a number of calls from Google. While I deleted them, I was wondering, why in the world would google make cold calls like that? Daniel Rostenne from Eye Care Pros gives us some information about those calls. 'We have had a number of ODs ask us about solicitation calls they received … [Read more...]

Pinterest or Facebook Advertising?

There is much talk about Facebook advertising and very little talk about Pinterest advertising. With the mobile ad market expected to more than triple from $8.7 billion in 2014 to $28 billion by 2019, (eMarketer) Pinterest is going full steam forward in using their site to buy stuff. In 2015 The launched Promoted Pins, then they … [Read more...]

The Value Of Twitter Lists

A recent discussion with Optical Women came up about Twitter and Twitter Lists. A Twitter List is a way for you to categorize/ group your followers and or people you are interested in. You can even follow other peoples Twitter lists . To start on a Twitter List; Go to your Twitter Icon on the top of the right side of the page. Click for the drop … [Read more...]

Maria Pribis OD Launches Ocular Prime Online Eyecare Resource

Dr. Maria Pribis launched, an informative eye care resource that educates about new vision technologies, treatments, nutrition, and product reviews. “My goal is to provide practical information to protect our eyes in every way possible,“ Pribis said. “I created this website to encourage a more informed visit to the eye … [Read more...]

As Seen On Twitter #Optometry #Barbie #Party

March 9 is National Barbie Day, yes, there is such a day and while we did our post on 11 Ways to Use The Barbie Optometrist, it looks likes the Eye Department did. We love their tweet!! … [Read more...]

Websites 2016

2016 is here and if you have not updated your eyecare website in the last year.. you might think about it for 2016. We asked several Webmasters what they thought is most important for websites in 2016. Everyone agrees that mobile friendly is #1 priority in website development. Dan Feldman of dba designs & communications an optical design … [Read more...]

New Content Guidelines for Your Eyecare Practice

While the one thing that never changes in the world of online marketing is the importance of content (in fact, as the digital marketing world evolves, content just keeps getting more important) what does change is the type and characteristics of the content that works best to get your practice noticed. According to our SEO expert, Nick Lees, … [Read more...]

Promoting Your Optical Business On Facebook

If you have ever wondered how to do Facebook advertising or even if it is really worth it. Results can be mixed unless you are targeting the right audience. What we do know it is more cost effective to advertise on Facebook than the yellow pages. VisionWeb has created a step by step how to Promote Your page on Facebook. It is very easy to do: … [Read more...]

Importance Of Facebook Business Verification Badges 

Daniel Rostenne of Eye Care Pro has been writing about the business use of Facebook. His latest article is about the Facebook Business Verification Badge and why it is important for eyecare professionals. If you didn't see his article.. it is good information particularly if you are using Facebook to promote your business. Last month, I touched … [Read more...]

Websites We Like : Eye See Euphoria

In my 35 years in this industry, I have run across only a few optometrists who love eyewear. When I say love eyewear, they appreciate it, they like to buy it, they like to wear it. This goes for both men and women, but in particular men. When I ran across a blog by an optometrists in North Carolina. I don't know the optometrist unfortunately, but … [Read more...]

Optician Videos: Eye Candy For The Eyes

Famous eyewear designer for many celebrities, including Elvis Presley and Elton John, John Cottam is owner of The Spectacle and has a superior selection! Custom, and progressive designer brands, such as Oliver Peoples, Tom Ford.. Customers express their delight- "John is precise in everything he does...", "Unique selection!", "Unbelievable taste in … [Read more...]

Meerkat v.s Periscope v.s Blab For Eyecare Professionals

There are a few new social media platforms that you can engage your customers in, Meerkat, Periscope, and Blab. While I have not participated in any of the platforms, I know Daily Optician uses Meerkat to do their live interviews with great success. Meerkat- Is an online live stream platform that has about 2 million users. You download it from … [Read more...]