Automeyes: The Future For Eyecare Professionals

Last year I participated in a test market program for Automeyes and it is amazing and it worked. I took a selfie of myself and sent it to Automeyes to get fitted and upon receipt of the eyewear, I could see great. It was simple and easy to do. While this video speaks to doing it inhouse, I can also see this for eyecare professionals who are … [Read more...]

National Optometric Association and Transitions Optical Publish Insights from “Multicultural Millennial Matters”

PINELLAS PARK, Fla., December, 2016 – The National Optometric Association (NOA) and Transitions Optical Inc. have released an educational paper titled “Eyes on Millennials: The Most Culturally Diverse Generation" that summarizes highlights from a “Multicultural Millennial Matters” panel that took place during the NOA’s 2016 Annual Convention in … [Read more...]

Is 1-800-Contacts Opening Their First Brick And Mortar Stores?

Is 1-800-Contacts going the road of Warby Parker? A new store concept 'powered by 1-800-Contacts' just opened their first Eyewear store called Lumen Optical in Kildeer, Illinois. We don't think this is a Warby Parker, Want-to-Be, just the latest retail venture (i.e. branding) by Luxottica who bought 1-800-Contacts in 2014. Interesting … [Read more...]

Eyecare Trends Part 8: Made To Order Eyewear

We first reported back in 2014 Game Changing Eyewear Trends on the Personalization and Customization of Eyewear. Over the last several years, we have seen this trend rise and become affordable. You can find Design Your Own Eyewear from Zenni Optical to Prada. This is not just for the upscale wearer anymore. Technavio states that these four … [Read more...]

Eyecare Curators Part 7: 23 Speciality Eyecare Products

As we continue to look at eyecare industry trends another area to re-examine is the Speciality Eyewear-Eyecare and Lens market. Speciality Eyecare-Eyewear is a category of frames, products or services that fulfill a specific need. This is a very focussed and targeted market. This category includes ethnic eyewear, smart glasses, sports eyewear, … [Read more...]

Small Is The Next Big Story And Big Box Fatigue

I never go into malls and walk around and or shop. Why... they are boring, boring, boring. Same stores with the same merchandise I see over and over again on Social Media. Sales mean nothing anymore, a huge yawn, it still is the same old story, which is why Big Retail including Mass Merchants are going small. Big Box Retailers such as Best Buy, … [Read more...]

E- Commerce via Shopify

The headlines: Shopify IPO Soars; Co. Valuation at $1.89 Billion (2015).... yet another company that had not made a dime that is valued at over $1 Billion. If you don't know Shopify, they are a tech company who helps small and mid-sized retailers build e-commerce sites. If you think that Shopify is just for e-tailers, think again as brick and … [Read more...]

Demographic Changes in The USA

When was the last time your checked your area's demographics? Last Spring Pew Research came out with new 'Demographic Trends That Are Changing The World.'  stating that the United States will not have any ethnic majority or minority by 2055, I thought it was time to check demographics. While Trump is decrying the illegals coming in from … [Read more...]

Eyecare Professionals And B Corporations

This friend of mine called,  you gotta write about this.. B corps, it the hottest thing. He was impressed with the Fast Company article on Kickstarter becoming a B Corporation.... we did that story in last year. He is right B Corporations are trending. For those who want to know what a B Corp is check out some of the articles on: Fast Company, … [Read more...]

10 Retail Trends Of The Future

The last five years in retailing has been challenging. Optical retailing has it's own challenges, with brand licensing changes, the gap between wholesale and retail narrowing, managed care taking a big bite out of profits, the growth of online retailers, smartphone technology, disruptors such as Warby Parker and higher consumer … [Read more...]

The Freebie Mentality

A patient walks in and asks if you 'Can just look at my eye'  'Can you fix my glasses', all with the expectation that you should do it for free. You post a question or make a comment about it on a forums.. and the peer responses are NO.. your time is worth something..  NO don't do it.. take their insurance, NO.. they will always expect it.. NO … [Read more...]

Can Eyecare Be Saved?

Many of you are involved in a few Facebook Forums. On two of the forums, Alan Glazier (OD's on Facebook) and Scott Balestreri (Ask The Lab Guy) laid out a course of action for for Eyecare Professionals to advance the future of eyecare. Both are outspoken and passionate about the eyecare industry. Both are leaders in their own ways, both bring … [Read more...]

Pantone Color Of The Year For 2016

Every year Pantone releases their color of the year. For 2016. Rose Quartz and Serenity. Two colors for the first time ever: demonstrating an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” said Leatrice Eiseman, executive … [Read more...]

More Than 157 Million Americans Plan To Celebrate Halloween

The latest National Retail Federation’s Halloween Consumer Spending Survey, by Prosper Insights & Analytics reported that total spending on Halloween in 2015 should reach $6.9 Billion. Eye Bogglers $2.5 billion on store-bought, homemade, large and small costumes. 68 million Americans will dress up this Halloween 20 million pet … [Read more...]

Abandoned Shopping Carts And Revenue

You may have put on a shopping cart or are thinking of putting on a shopping cart on your optical website. Perhaps after investigating you are realizing the some of the problems.. such as abandoned Shopping Carts. A lot of work with little returns. Studies say that 67% of people abandon their shopping carts before the purchase... Forrester … [Read more...]