Abandoned Shopping Carts And Revenue

You may have put on a shopping cart or are thinking of putting on a shopping cart on your optical website. Perhaps after investigating you are realizing the some of the problems.. such as abandoned Shopping Carts. A lot of work with little returns. Studies say that 67% of people abandon their shopping carts before the purchase... Forrester … [Read more...]

Millennial Eyeglass Wearers Interested in Choice, Cultural-Sensitivity

PINELLAS PARK, Fla., Sept, 2015 – A new survey by Wakefield for Transitions Optical, Inc. reveals that the cultural diversity of the Millennial generation is likely influencing this group’s eyeglass preferences and expectations of eyecare professionals. The survey of Millennial eyeglass wearers (ages 18 to 34) explored factors and values that … [Read more...]

Eyewear Marketing Trend Report 2015

Over the last several months, we put together a list of Eyewear Companies both Wholesale, Retail and Online. While these are far from all the eyewear companies in the world or all the online companies, our study is enough to evaluate where the eyewear/eyecare market is moving in 2015 and beyond. With this first year data, we looked at 1100 … [Read more...]

The Future of Wearable Tech Infographic

The Future is now and wearable tech is the new frontier. It will change each of our lives, whether we like it or now, whether we embrace or not.  Smart Cars, Smart Glasses, Smart Watches, Smart Shoes, Smart Houses, Smart Clothing.. everything is become so smart, we just might be getting dumber as technology starts to take over our lives. In the … [Read more...]

Purple Cows And Spa Days

We love it when one of our readers email us and Go Brilliant! Remember the Sacred and Purple Cow Story and then we did the infographic on National Cucumber Day? JuliAnn Radmansch from EyeCare Pro, said.. Great Idea.. do a Spa Office.. As she pointed out, one of the biggest issues with eyecare retailers, is how to differentiate themselves in an … [Read more...]

Capturing The Mens Eyewear Market

Last week we talked about Sacred and Purple Cows and does that apply to your Mens Eyewear Selection? Men are the smaller percentage of eyewear buyers, men only buy brown and black, men don't want color.. are those Sacred Cows? Traditionally when we think about mens fashion in the USA.. boring...... Even when you look at Menswear on the Runway, … [Read more...]

A Story Of Purple And Sacred Cows

Normally, I attend meetings and do a write up about what I learned. This year at the COLA (California Optical Lab Association) , Mike Karlsrud spoke on Sacred and Purple Cows and it really hit home. Over the last few weeks I have been reviewing all my Sacred and Purple Cows and have decided to implement changes as I am sure you would if you were at … [Read more...]

Consumer Electronics Market To Reach $223.2 Billion in 2015

By now, all of you have heard about wearable technology and smart glasses, smart contact lenses and maybe some of you are wearing smart watches, fit bits and more. Is this category going to grow? Revenues in CE (Consumer Electronics) are projected to grow three percent in 2015 and to reach an all-time high of $223.2 billion, according to The U.S. … [Read more...]

Is Google Glass is Dead?

The rage and raves over Google Glass have subsided considerably since the product was first made widely available in 2013. While the beta product still attracts attention almost anywhere it is seen, it has also seen its share of criticism from tech journals and comedy shows alike. There is even a common term for the bold consistent wearers of … [Read more...]

Market Report- Action Sports Sunglasses

One of the important things that The Vision Council does and is funded by their members is look at trends in the optical market. They do this various ways of which one is to poll consumers to ask them about various eyecare subjects.  The latest report, which is titled the Action Sports Sunglass Report is important information for vendors and … [Read more...]

Pantone Colors For Spring 2015

Every year Pantone picks the 'colors' for the season. These colors are predominate in all fashions. Pantone says: 'the season reflects an “eclectic, ethereal mix of understated brights, pale pastels and nature-like neutrals take center stage as designers draw from daydreams of simpler times. Remembrances of retro delights, folkloric and floral art, … [Read more...]

Book Clubs By The Numbers Infographic

How many people are involved in Book Clubs? According to BookBrowse, the numbers are rising. This info graphic shows how many women are involved in book clubs, by age, memberships and how many books they read. … [Read more...]

Future Eyecare Business Trends Happening Now: By David Friedfeld

Last week we featured Eric White 'opportunities'  for eyecare professionals. We asked our sponsors what opportunities they see in the future and what is coming down the pipeline. The following is from David Friedfeld of ClearVision Optical. 1)  New apps allow doctors to communicate with their patients as well as other doctors. With CaptureProof, … [Read more...]

Opportunities In Eyecare Via Eric White OD

Several weeks ago, I was having a conversation with Mark Becker of Precision Optical Lab San Diego about what trends he sees from a lab point of view. He had just gotten off the phone with Eric White OD on that very same discussion and suggested I speak with him. So I emailed Eric to ask him what opportunities he sees and what eyecare professionals … [Read more...]

Retail Trends: Tailgating At Fashion Trucks

Is the trend of the POP Up Stores now going mobile? We have seen the growth of Food Trucks and now Fashion has gone mobile with Mobile Shopping or Tailgating.  Mobile boutiques have grown in popularity over the past years, according to the American Mobile Retail Association and West Coast Mobile Retail Association. There are even Fashion Trucks on … [Read more...]