10 Retail Trends Of The Future

The last five years in retailing has been challenging. Optical retailing has it's own challenges, with brand licensing changes, the gap between wholesale and retail narrowing, managed care taking a big bite out of profits, the growth of online retailers, smartphone technology, disruptors such as Warby Parker and higher consumer … [Read more...]

The Freebie Mentality

A patient walks in and asks if you 'Can just look at my eye'  'Can you fix my glasses', all with the expectation that you should do it for free. You post a question or make a comment about it on a forums.. and the peer responses are NO.. your time is worth something..  NO don't do it.. take their insurance, NO.. they will always expect it.. NO … [Read more...]

Can Eyecare Be Saved?

Many of you are involved in a few Facebook Forums. On two of the forums, Alan Glazier (OD's on Facebook) and Scott Balestreri (Ask The Lab Guy) laid out a course of action for for Eyecare Professionals to advance the future of eyecare. Both are outspoken and passionate about the eyecare industry. Both are leaders in their own ways, both bring … [Read more...]

Pantone Color Of The Year For 2016

Every year Pantone releases their color of the year. For 2016. Rose Quartz and Serenity. Two colors for the first time ever: demonstrating an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” said Leatrice Eiseman, executive … [Read more...]

More Than 157 Million Americans Plan To Celebrate Halloween

The latest National Retail Federation’s Halloween Consumer Spending Survey, by Prosper Insights & Analytics reported that total spending on Halloween in 2015 should reach $6.9 Billion. Eye Bogglers $2.5 billion on store-bought, homemade, large and small costumes. 68 million Americans will dress up this Halloween 20 million pet … [Read more...]

Abandoned Shopping Carts And Revenue

You may have put on a shopping cart or are thinking of putting on a shopping cart on your optical website. Perhaps after investigating you are realizing the some of the problems.. such as abandoned Shopping Carts. A lot of work with little returns. Studies say that 67% of people abandon their shopping carts before the purchase... Forrester … [Read more...]

Millennial Eyeglass Wearers Interested in Choice, Cultural-Sensitivity

PINELLAS PARK, Fla., Sept, 2015 – A new survey by Wakefield for Transitions Optical, Inc. reveals that the cultural diversity of the Millennial generation is likely influencing this group’s eyeglass preferences and expectations of eyecare professionals. The survey of Millennial eyeglass wearers (ages 18 to 34) explored factors and values that … [Read more...]

Eyewear Marketing Trend Report 2015

Over the last several months, we put together a list of Eyewear Companies both Wholesale, Retail and Online. While these are far from all the eyewear companies in the world or all the online companies, our study is enough to evaluate where the eyewear/eyecare market is moving in 2015 and beyond. With this first year data, we looked at 1100 … [Read more...]

The Future of Wearable Tech Infographic

The Future is now and wearable tech is the new frontier. It will change each of our lives, whether we like it or now, whether we embrace or not.  Smart Cars, Smart Glasses, Smart Watches, Smart Shoes, Smart Houses, Smart Clothing.. everything is become so smart, we just might be getting dumber as technology starts to take over our lives. In the … [Read more...]

Purple Cows And Spa Days

We love it when one of our readers email us and Go Brilliant! Remember the Sacred and Purple Cow Story and then we did the infographic on National Cucumber Day? JuliAnn Radmansch from EyeCare Pro, said.. Great Idea.. do a Spa Office.. As she pointed out, one of the biggest issues with eyecare retailers, is how to differentiate themselves in an … [Read more...]

Capturing The Mens Eyewear Market

Last week we talked about Sacred and Purple Cows and does that apply to your Mens Eyewear Selection? Men are the smaller percentage of eyewear buyers, men only buy brown and black, men don't want color.. are those Sacred Cows? Traditionally when we think about mens fashion in the USA.. boring...... Even when you look at Menswear on the Runway, … [Read more...]

A Story Of Purple And Sacred Cows

Normally, I attend meetings and do a write up about what I learned. This year at the COLA (California Optical Lab Association) , Mike Karlsrud spoke on Sacred and Purple Cows and it really hit home. Over the last few weeks I have been reviewing all my Sacred and Purple Cows and have decided to implement changes as I am sure you would if you were at … [Read more...]

Consumer Electronics Market To Reach $223.2 Billion in 2015

By now, all of you have heard about wearable technology and smart glasses, smart contact lenses and maybe some of you are wearing smart watches, fit bits and more. Is this category going to grow? Revenues in CE (Consumer Electronics) are projected to grow three percent in 2015 and to reach an all-time high of $223.2 billion, according to The U.S. … [Read more...]

19 Eyecare Retail Trends For 2015

Retailing is Retailing but Retailing in 2015 will be changing at rapid speed and becoming increasing challenging for Eyecare Professionals. Between the mix of fashion, medical, insurance, educated consumers, smart phones, communication platforms, better target marketing, technology, personalized experiences and a variety of solutions, all retailers … [Read more...]

Is Google Glass is Dead?

The rage and raves over Google Glass have subsided considerably since the product was first made widely available in 2013. While the beta product still attracts attention almost anywhere it is seen, it has also seen its share of criticism from tech journals and comedy shows alike. There is even a common term for the bold consistent wearers of … [Read more...]