Market Report- Action Sports Sunglasses

One of the important things that The Vision Council does and is funded by their members is look at trends in the optical market. They do this various ways of which one is to poll consumers to ask them about various eyecare subjects.  The latest report, which is titled the Action Sports Sunglass Report is important information for vendors and … [Read more...]

Pantone Colors For Spring 2015

Every year Pantone picks the 'colors' for the season. These colors are predominate in all fashions. Pantone says: 'the season reflects an “eclectic, ethereal mix of understated brights, pale pastels and nature-like neutrals take center stage as designers draw from daydreams of simpler times. Remembrances of retro delights, folkloric and floral art, … [Read more...]

Book Clubs By The Numbers Infographic

How many people are involved in Book Clubs? According to BookBrowse, the numbers are rising. This info graphic shows how many women are involved in book clubs, by age, memberships and how many books they read. … [Read more...]

Future Eyecare Business Trends Happening Now: By David Friedfeld

Last week we featured Eric White 'opportunities'  for eyecare professionals. We asked our sponsors what opportunities they see in the future and what is coming down the pipeline. The following is from David Friedfeld of ClearVision Optical. 1)  New apps allow doctors to communicate with their patients as well as other doctors. With CaptureProof, … [Read more...]

Opportunities In Eyecare Via Eric White OD

Several weeks ago, I was having a conversation with Mark Becker of Precision Optical Lab San Diego about what trends he sees from a lab point of view. He had just gotten off the phone with Eric White OD on that very same discussion and suggested I speak with him. So I emailed Eric to ask him what opportunities he sees and what eyecare professionals … [Read more...]

Retail Trends: Tailgating At Fashion Trucks

Is the trend of the POP Up Stores now going mobile? We have seen the growth of Food Trucks and now Fashion has gone mobile with Mobile Shopping or Tailgating.  Mobile boutiques have grown in popularity over the past years, according to the American Mobile Retail Association and West Coast Mobile Retail Association. There are even Fashion Trucks on … [Read more...]

Eye Doctors Selling Online

When I got this press release last year in our google alerts, I got to wondering how many eyecare professionals and or doctors have decided to 'not beat them, but join them' by opening up their own online eyewear companies? Is this a trend? Press Release: Brooklyn, NY -- Glasses Spot is pleased to announce a new feature on their website that … [Read more...]

Google Glass Now Banned In Casinos

Looks like it’s bad news for fans of Googles innovative Google Glass headset. Several Casinos have now begun to regularly ban gamblers from wearing the headset whilst inside the building. Their concerns are that gamblers will be using the headset to alter their game. The tiny head mounted eye-glass device is capable of taking photos, recording … [Read more...]

WebSite Checklist: Mobile-(s)ize

When was the last time you looked at your website? When was the last time you looked at your website on your smartphone? According to Nielsen’s recently release Digital Consumer Report, 2/3 of all Americans owned a smartphone in 2013. The same report pointed out that just two years ago, smartphone penetration was 44%, so the last two years … [Read more...]

Top 20 Trends Via Trendhunter

I know this is our 3rd Trend Report this year, but I think you have to hear this over and over and from different sources. Every year we do the trend report from Trendhunter. They cover every consumer trends and many are applicable to eyecare retailers. Highlighted in Red are appropriate for eyecare professionals. 20. Social Commerce - Why buy … [Read more...]

Trends You Might Not Be Aware Of-But Need To Know About

As we continue into 2014, we see articles, blog posts, and e-blasts about all the trends that are predicted to happen this year.  Predicted being the operative word.  They are forecasts, based upon, well, sometimes we have no clue where they come from.  And yes, I could discuss online sales getting a bigger market share, but, well, we all know that … [Read more...]

20 EyeCare Retail Trends 2014

I don't care what they say, the recession is NOT over and with the advent of ObamaCare, it can be quite confusing as to what direction eyecare professionals should go? If you have been reading our annual Eyecare Trend Report, you will know that the trends we discussed in 2009 are no longer a trend. They are a fact of life. Business as usual. … [Read more...]

Promoting Wellness: Healthcare Cost Savings With Nutraceuticals

Healthcare Cost Savings With Supplement Use Use of specific dietary supplements in targeted populations not only provides health benefits, but, according to a new economic report, also offers significant savings for health care costs. The report titled, “Smart Prevention—Health Care Cost Savings Resulting from the Targeted Use of Dietary … [Read more...]

Retail Trends: Socially Conscious Online Malls

For the last 5 years we have blogged on sustainability, giving-back and corporate philanthropy. We have covered the One-For One by first Toms and then Warby Parker. We have covered Eco-Friendly, we have covered Green and LOHAS.. Why.. because it is a huge trend. People want to buy from people who give back. PERIOD. That said, the latest news and … [Read more...]

Eyewear Trends: 3D Printed Eyewear

I don't know if you were able to see the 3D printing done at the ClearVision Booth at Vision Expo West. Here is an interview panel discussion with ClearVision's David Friedfeld and the guys at MakerBot. ClearVision Uses the 3D printer to help them design and improve the efficiency of bringing eyewear to market. It was an interesting presentation … [Read more...]