Eye Doctors Selling Online

When I got this press release last year in our google alerts, I got to wondering how many eyecare professionals and or doctors have decided to 'not beat them, but join them' by opening up their own online eyewear companies? Is this a trend? Press Release: Brooklyn, NY -- Glasses Spot is pleased to announce a new feature on their website that … [Read more...]

Google Glass Now Banned In Casinos

Looks like it’s bad news for fans of Googles innovative Google Glass headset. Several Casinos have now begun to regularly ban gamblers from wearing the headset whilst inside the building. Their concerns are that gamblers will be using the headset to alter their game. The tiny head mounted eye-glass device is capable of taking photos, recording … [Read more...]

WebSite Checklist: Mobile-(s)ize

When was the last time you looked at your website? When was the last time you looked at your website on your smartphone? According to Nielsen’s recently release Digital Consumer Report, 2/3 of all Americans owned a smartphone in 2013. The same report pointed out that just two years ago, smartphone penetration was 44%, so the last two years … [Read more...]

Top 20 Trends Via Trendhunter

I know this is our 3rd Trend Report this year, but I think you have to hear this over and over and from different sources. Every year we do the trend report from Trendhunter. They cover every consumer trends and many are applicable to eyecare retailers. Highlighted in Red are appropriate for eyecare professionals. 20. Social Commerce - Why buy … [Read more...]

Trends You Might Not Be Aware Of-But Need To Know About

As we continue into 2014, we see articles, blog posts, and e-blasts about all the trends that are predicted to happen this year.  Predicted being the operative word.  They are forecasts, based upon, well, sometimes we have no clue where they come from.  And yes, I could discuss online sales getting a bigger market share, but, well, we all know that … [Read more...]

20 EyeCare Retail Trends 2014

I don't care what they say, the recession is NOT over and with the advent of ObamaCare, it can be quite confusing as to what direction eyecare professionals should go? If you have been reading our annual Eyecare Trend Report, you will know that the trends we discussed in 2009 are no longer a trend. They are a fact of life. Business as usual. … [Read more...]

Promoting Wellness: Healthcare Cost Savings With Nutraceuticals

Healthcare Cost Savings With Supplement Use Use of specific dietary supplements in targeted populations not only provides health benefits, but, according to a new economic report, also offers significant savings for health care costs. The report titled, “Smart Prevention—Health Care Cost Savings Resulting from the Targeted Use of Dietary … [Read more...]

Retail Trends: Socially Conscious Online Malls

For the last 5 years we have blogged on sustainability, giving-back and corporate philanthropy. We have covered the One-For One by first Toms and then Warby Parker. We have covered Eco-Friendly, we have covered Green and LOHAS.. Why.. because it is a huge trend. People want to buy from people who give back. PERIOD. That said, the latest news and … [Read more...]

Eyewear Trends: 3D Printed Eyewear

I don't know if you were able to see the 3D printing done at the ClearVision Booth at Vision Expo West. Here is an interview panel discussion with ClearVision's David Friedfeld and the guys at MakerBot. ClearVision Uses the 3D printer to help them design and improve the efficiency of bringing eyewear to market. It was an interesting presentation … [Read more...]

Beam Me Up Doc; The Future of Your Practice Is On Your Wrist

The Future of Your Practice Is In Your Hands..Or On Your Wrist? I’m going to tell you a little story. It’s about the optical and optometric world.  Once upon a time (actually about a decade ago), businesses in our little optical industry were run quite differently than they are today. Paper! Paper was everywhere!  Hunting down charts was a ten … [Read more...]

New York City Club Puts Sunglass Vending Machine On Rooftop.

Several years ago, we put up a post on Eyewear Vending Machines. We have had quite a few people email ask and order them. Then Monocle Club which is an online membership eyewear club (see post) just put their own Sunglass Vendor Machine on a Rooftop in New York City. (Source) … [Read more...]

Tunnel Vision v.s. Warby Parker

Couple of weeks ago, I was invited to speak on optical industry trends at a meeting in Denver. In preparation for the meeting it really struck me how Warby Parker embraced consumer trends to become the 'media darlings' of today. While musing over this, I also realized that every single thing they did the eyecare professional could have done … [Read more...]

Excellent Social Media Video: Babies Named Facebook And Twitter!

It was only four years ago that Shirley and I started this blog, opened a Facebook and Twitter account. When we first went out to Vision Expo East (2009) to hawk links, this is what we heard : What is a blog? I don't want to have anything to do with Facebook I will never be on Facebook What is the point of Twitter I don't get it I … [Read more...]

Is Purchasing Eyewear Online More Convenient?

An Online Eyeglass Purchasing Experience Gone Wrong This is a true experience.  My 31 year old son decided to buy his eyeglasses online. While his experience was very poor, over time, online companies may well solve problems in dispensing prescription eye wear. It all starts with the Millennial Generation or so called Y-Gen.  Born in 1980 or … [Read more...]

2013 Consumer Trends And Effective on Eyecare

Every year we utilize TrendHunters Trends and apply it to the optical industry and eyecare.  The Trend Countdown for 2013 encompasses many of the 2012 Trends. 20. Vending 3.0 more interactive and creative- One of our top requests from consumers is where to get eyeglass vending machines. Japanese eyewear retailer, JINS has taken this step further … [Read more...]