My Mother- The Loyal Optical Patient

That is my mother #20 playing Senior Olympics Basketball. (Blue Tops=Splash) She is almost 80 years old and is the youngest member of the team. She also plays tennis 2x a week, plays and competes in duplicate Bridge everyday, attends the theater, church, bible study, gardens, goes dancing, attends Apple One on One computer classes and repairs … [Read more...]

Claw Money and Sunglass Hut Team Up- Virtual Eyewear

Graffiti artist Claw Money joined up with Sunglass Hut to create a new collection of sunglasses. The above style was launched at the Social Sun Party (May, 2009) Social Sun is all about using technology to allow customers to virtually try on eyewear so they can get their friends opinion via Facebook and Text and email before making a … [Read more...]

Patients Able to View Medical Records

Ran across this interesting article from Australia and the future of medical records. It this a good thing? or does it potentially have huge privacy issues? Will it save money? or induce more fraudulent billing? EXCLUSIVE: PATIENTS will be able to see their medical records online in an e-health revolution promising to save lives and billions in … [Read more...]

Today it’s a Computer-Tomorrow its a Pill

Researchers at the University of York's Department of Chemistry propose that instead of just tossing old LCD screens, we recycle them for medical purposes. Polyvinyl-alcohol (PVA), a component used as a coating on the glass surfaces of all LCD panels, can also (as it happens) help in the process of regrowing tissue and regenerating body parts. It … [Read more...]

Pharmaceuticals Win in Climate Scorecard

Climate Counts (.org) is an joint effort to bring consumers and companies together in fighting global climate change. They have developed a Climate Company Scorecard to see how serious companies are about stopping climate change, how they compare to other industry sectors. The higher the score- the greater the commitment to fighting global … [Read more...]

Contact Lens- The Consumer Wants to Know

Another great tool you can use to find consumer trends is google.com/insights. These are just broad search patterns only. You can break out by web search, area, brand name and more. I plugged in Contact Lens and this is what came up. What this means- the states listed above have major amounts of consumers using the Internet to find contact … [Read more...]

Managed Vision Care Influencing Eyewear Purchases

This article came to us via the Vision Voice- via Vision Watch . VisionWatch is a joint program between Jobson Medical Information and The Vision Council of America, who measure consumer trends and attitudes, market size and purchases as is relates to the optical industry. Managed Care Care Influencing Eyewear Purchases 'While many … [Read more...]

LOHAS- The Future of Your Optical Business

I didn't know what this was under a few months ago. LOHAS- is the acronym for Lifestyles of Health and Sustainability. This US market segment is an estimated $209 billion marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. LOHAS consumers make purchasing decision based … [Read more...]

Googling Consumer Eyecare Trends

We have done several posts on consumer trends, whether eyecare or not. Here is a fun little exercise to find out consumer eyecare trends in your state or city. Log into google.com/trends and plug in any trend you would like to know about.   You can narrow down the search by country, subregion (State) and year. Google provides some broad … [Read more...]

Good News For Eye Care Providers! Wearable Computers

This is the latest computer coming out by Glacier Computer and yes you wear it on your wrist. The Ridgeline W200 is not meant to be a mainline computer- but who knows- it will be the latest for gadget people- and all those gadget people will need glasses to see the screen! This is an opportunity to gear up on computer eye strain and lenses. To read … [Read more...]

Nigel the Geico Gecko’s Eyeglasses – What Do They Tell Us?

I am curious about Nigel the Geico Gecko's eyeglasses. Does anyone recognize them? They are very eye catching and make him look quite intelligent and debonair. The copy in this ad talks about financial stability and on the other side of the page the ad discusses Warren Buffet who's company Berkshire Hathaway acquired Geico in 1996. There is another … [Read more...]

What Consumer Reports Don’t Tell Prescription Eyeglass Wearers

I think it is very unfortunate that ConsumerReports.org focus so much on price rather than value. The most recent report on prescription eyewear continues to perpetuate the myth that eyeglasses are expensive and consumers should shop for the cheapest pair! I think the report is accurate as far as just the price for a pair of eyeglasses but there is … [Read more...]

Green Buyers Grow As Economy Sinks

If you are interested in what the consumer is looking for, and what direction you could be heading your optical office- take a look at the below consumer buying trends. 34% of consumers are MORE LIKELY TO BUY ENVIRONMENTALLY RESPONSIBLE PRODUCTS. From Environmental Leader FEBRUARY 19, 2009 Green Buyers Grow As Economy … [Read more...]

Optical Industry Trends- Sustainability Wins-

  The Tree Hugger in me- is so happy to hear this reports. A.T. Kearney in his latest report announced that Sustainable companies are up by 15% , even in a financial crisis. To read more, please go to Environmental Leader … [Read more...]

Kaiser Permanente to Green the Health Care Industry

This is an old article from 2007. What is interesting is Kaiser started Greening Health, way before it became the 'In Thing' to do. They were visionary in evaluating what is best for not only their patients but their staff is well.  From California Green Solutions Kaiser Permanente has created the Global Health and Safety Initiative (GHSI) to … [Read more...]