WileyX Donated 5% of Company Sales to Fire Victims

5% of all Company Sales October 30th and 31st was Donated to Those Affected by the  Devastating Napa County Fires Livermore, California-based Wiley X®, Inc. announced a program to help the victims of numerous wildfires that recently ravaged communities throughout the Napa Valley region.  On October 30 and October 31, 2017, the eyewear … [Read more...]

VSP Vision Care and Prevent Blindness Launch ‘Clicks for Kids’

Campaign to help fund vision screening trainings in 25 Head Start Programs throughout the U.S. and provide access to eye exams and glasses for children in vulnerable communities   Rancho Cordova, Calif., October, 2017 –  Healthy vision is essential to a child’s ability to learn, play sports or carry out daily tasks, and receiving eye care early … [Read more...]

Lighthouse Guild Calls for Stronger Effort to Deal with Global Increase in Blindness and Vision Impairment

Drawing Attention to Preventable Conditions to Mark World Sight Day  New York (Oct. 2017) – Lighthouse Guild is calling for a stronger effort to reverse the worldwide increase in blindness and vision impairment in response to a new study that analyzed the leading causes of blindness in 98 countries. The call-to-action comes on World Sight Day, a … [Read more...]

Costa Contributes 100% of Profits From Vision Expo to Hurricane Relief

DAYTONA BEACH, Fla. – September, 2017 – In the wake of the devastating impact of both Hurricane Harvey and Hurricane Irma, Costa committed to contributing 100 percent of the profits from orders placed during International Vision Expo West to the Red Cross hurricane relief efforts. Costa is based in Daytona Beach, Florida and employs over 250 people … [Read more...]

The Vision Source Foundation Raises Over $310,000 For Hurricane Victims

In Support of Optometrists Affected by Hurricanes Harvey and Irma Eye doctors facing the economic toll of storm damage will benefit from financial aid relief  KINGWOOD, Texas (September, 2017) – North America’s largest, independent optometric alliance Vision Source, announced that it has raised over $310,000 in fifteen days to help optometrists … [Read more...]

Vision Expo Update on Hurricanes Irma and Harvey Relief

As the vision industry prepares to gather in Las Vegas, we at International Vision Expo extend our sincerest thoughts to those affected by Hurricane Harvey and Hurricane Irma. We have received an incredible amount of interest and concern from Vision Expo supporters, attendees and exhibitors, looking for ways in which they can help those affected by … [Read more...]

A&A Optical Donating Percentage To Hurricane Harvey Relief

A&A Optical based in Carrollton, Texas is also donating a percentage of all proceeds through October of 2017 to help those in need due to the Hurricane Harvey. They will be attending Vision Expo West 2017 if you would like to see them at their booth. … [Read more...]

Wiley X Supports Red Cross Hurricane Harvey Disaster Relief

Eyewear Manufacturer Donating $5,000, Plus Percentage of Online and In-Store Sales Through End of September  (August, 2017) — Wiley X®, Inc. is launching a company-wide and nationwide effort to support the victims of Hurricane Harvey, one of the worst storms to ever hit the Gulf Coast region and the strongest hurricane to make landfall in the … [Read more...]

Help For Harvey Victims

So many of our colleagues have lost so much from the havoc wreaked by Hurricane Harvey throughout southern Texas and Louisiana. A number of our friends in the optical business have stepped up to help and we honestly need everyone’s help. I have heard multiple stories of families who have lost everything. This morning I heard one frightening … [Read more...]

Think About Your Eyes Debuts New Creative Campaign

Think About Your Eyes  debuts a new creative campaign the week of July 31, featuring two new commercials—the first new creative since the campaign’s launch in 2007. The commercials, developed after months of research and creative development, reach the public on an emotional level, celebrating sight and everything it brings to people’s … [Read more...]

Haiti School of Optometry To Be Established

(Denver, CO: July 2017). A Memorandum of Agreement has been signed to establish the first ever School of Optometry in Haiti. The School is a collaboration between l’Universite d’Etat d’Haiti (UEH), Brien Holden Vision Institute, Optometry Giving Sight, VOSH International and Charity Vision with support from University of Montreal. The signatories … [Read more...]

97 Vision Charities Around The World

Every couple of years, we update our Vision Charity listings. There are hundreds that probably should be included in this list including local charities. Our apologies for those we missed. We do advocate some type of give back program, whether it is promoted or quietly done. Giving back does not necessarily involve money, time and donations … [Read more...]

Rocking it for Optometry Giving Sight At SECO 2017

The all-time favorite “Bad Habits - Eye Docs of Rock” band will be hosting a special benefit concert for Optometry Giving Sight in Atlanta during SECO 2017. The concert will mark the band’s 30th Year Anniversary and will therefore not only be a very special performance, but it will also feature special appearances of key personalities from … [Read more...]

Branding The American Optician

The Opticians Association of America has launched a new branding campaign called The American Optician. The non-profit organization, is trying to create awareness about what an Optician is and why what they do is of service to the public. A part is the launch of a Video which has been aired in many states. And a new Branded Banner: To … [Read more...]

Prevent Blindness and See Now Asks Leaders to Improve Vision for Millions

CHICAGO (Jan., 2017) -  Prevent Blindness, in partnership with See Now, is taking the campaign to end avoidable blindness in the United States to congressional leaders in an effort to stop the growing number of people living with preventable vision loss. According to the Prevent Blindness report, “Future of vision: Forecasting the Prevalence … [Read more...]