Think About Your Eyes Debuts New Creative Campaign

Think About Your Eyes  debuts a new creative campaign the week of July 31, featuring two new commercials—the first new creative since the campaign’s launch in 2007. The commercials, developed after months of research and creative development, reach the public on an emotional level, celebrating sight and everything it brings to people’s … [Read more...]

Haiti School of Optometry To Be Established

(Denver, CO: July 2017). A Memorandum of Agreement has been signed to establish the first ever School of Optometry in Haiti. The School is a collaboration between l’Universite d’Etat d’Haiti (UEH), Brien Holden Vision Institute, Optometry Giving Sight, VOSH International and Charity Vision with support from University of Montreal. The signatories … [Read more...]

97 Vision Charities Around The World

Every couple of years, we update our Vision Charity listings. There are hundreds that probably should be included in this list including local charities. Our apologies for those we missed. We do advocate some type of give back program, whether it is promoted or quietly done. Giving back does not necessarily involve money, time and donations … [Read more...]

Rocking it for Optometry Giving Sight At SECO 2017

The all-time favorite “Bad Habits - Eye Docs of Rock” band will be hosting a special benefit concert for Optometry Giving Sight in Atlanta during SECO 2017. The concert will mark the band’s 30th Year Anniversary and will therefore not only be a very special performance, but it will also feature special appearances of key personalities from … [Read more...]

Branding The American Optician

The Opticians Association of America has launched a new branding campaign called The American Optician. The non-profit organization, is trying to create awareness about what an Optician is and why what they do is of service to the public. A part is the launch of a Video which has been aired in many states. And a new Branded Banner: To … [Read more...]

Prevent Blindness and See Now Asks Leaders to Improve Vision for Millions

CHICAGO (Jan., 2017) -  Prevent Blindness, in partnership with See Now, is taking the campaign to end avoidable blindness in the United States to congressional leaders in an effort to stop the growing number of people living with preventable vision loss. According to the Prevent Blindness report, “Future of vision: Forecasting the Prevalence … [Read more...]

Prevent Blindness Calls for 2017 Joanne Angle Investigator Award

CHICAGO (Jan. 2017) – Prevent Blindness, the nation’s oldest volunteer eye health and safety organization, is announcing the call for applications for its 2017 Joanne Angle Investigator Award.  The Award is a grant provided annually to a public health research project that seeks to put an end to unnecessary vision loss. Since its inception in … [Read more...]

GiveWell names Sightsavers as “Top Charity”

BOSTON, MA November 29, 2016 – Sightsavers has been named as one of seven “top charities” by charity evaluator GiveWell for its work on treating children for parasitic infections, also called "deworming”. The announcement from GiveWell, a nonprofit that conducts in-depth analysis to find and recommend outstanding charities to donors, comes just in … [Read more...]

Prevent Blindness x Liberty Sport Launch Performance Vision Award

In recognition of leading Independent Eye Care Professionals who are committed to reducing preventable eye injuries in both active youth and adults, Prevent Blindness, Liberty Sport, and Dr. Alan Reichow, OD, Med, FAAO, announce the new “Performance Vision Center” Award program. This program recognizes a commitment to “Protecting and Enhancing … [Read more...]

Why The Think About Your Eyes Campaign Is Good For ECP’s

As online sales have grown, the one factor that is missing is the importance of eye health, specifically an annual eye exam. The best way to get the word  out is directly to the consumer, which is why this is such great news for eyecare professionals, that The Vision Council will be contributing $3 Million to the Think About Your Eyes … [Read more...]

How The Vision Council x Vision Expo Raise Awareness of Vision Health

Las Vegas, NV (September, 2016) – By supporting the 460 manufacturers and suppliers who officially exhibit on the Show floor and in the meeting rooms at the Sands Expo and Convention Center, as well as The Suites in the Venetian, eyewear professionals and eyecare providers attending International Vision Expo West will unite to raise awareness of … [Read more...]

Prevent Blindness Announces Recipient of Bonnie Strickland Award

CHICAGO (Aug, 2016) – Prevent Blindness, the nation’s oldest volunteer eye health and safety organization, and home of the National Center for Children’s Vision and Eye Health (NCCVEH) announced the recipient of the second annual “Bonnie Strickland Champion for Children’s Vision Award.”  This year’s selected recipient is Illinois Eye Institute … [Read more...]

World Sight Day Challenge 2016

As a reminder the World Site Day Challenge is Thursday October 13. This is a great way for eyecare professionals to raise funds for sustainable eye and vision care services for people in need.  This year our focus is children. There are many ways you can participate: Make a donation or choose a Pledge Level for company participation, … [Read more...]

Cleinman Performance Partners x Optometry Cares

Optometry Cares Named Recipient of Cleinman Performance Partners 2016 Fundraising Proceeds Oneonta, New York: Cleinman Performance Partners, North America’s leading optometry consulting think tank, has selected Optometry Cares – The AOA Foundation as the national beneficiary of their 2016 fundraising efforts. Each year, Cleinman Performance … [Read more...]

National Center For Children’s Vision And Eye Health

The National Center for Children’s Vision and Eye Health at Prevent Blindness and The National Institute for Children’s Health Quality Announce State Participants for Initiative to Improve Children’s Vision CHICAGO (June, 2016) –As part of the Improving Children's Vision: Systems, Stakeholders & Support initiative, The National Center for … [Read more...]